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  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Marketing, Youtube] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. B2B marketers have traditionally used white papers to share content. It has nothing to do with marketing or industry jargon. Web 2.0
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Marketing, Youtube] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. B2B marketers have traditionally used white papers to share content. It has nothing to do with marketing or industry jargon. Web 2.0
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Marketing, Youtube] 16 Smart Resolutions for Better Marketing in 2013
    Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?
  • PR MEETS MARKETING  |  TUESDAY, JULY 27, 2010
    [Marketing, Youtube] Social Media Strategy 101: Which Persona Helps Tell Your Story?
    You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? The challenge is developing a style that encourages engagement with your audience versus being seen as a broadcast of your marketing messages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [Marketing, Youtube] Twitter leads Fortune 500 social media surge
    That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research. 69% of the F500 have YouTube accounts, a 7% increase from last year. YouTube is as popular with the F500 as Facebook. 69% of the F500 have YouTube accounts, a 7% increase from last year.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Marketing, Youtube] 3 Things Your Social Media Team Should Know About SEO
    One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers. This applies to both life in general and to marketing.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Marketing, Youtube] Digital Marketing Glossary, Part 2
    In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. Thus endeth Part 2 of the Digital Marketing Glossary.
  • DIGITAL VOICES  |  FRIDAY, JULY 12, 2013
    [Marketing, Youtube] This Week in Digital Strategy [Infographics] 7.12.13
    This week we have put together five digital marketing infographics covering both social media and mobile marketing. Key Stat: 77% of B2B marketers say they have acquired a customer through LinkedIn. Elements of Creating Viral Content via Marketing Tech Blog. Deadly Sins of Mobile Marketing via Text Marketer.
  • VIDYARD  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing, Youtube] Video Marketing SEO: 4 Tips From Rand Fishkin
    As summed up from our interview, here are Rand’s top 4 SEO tips for video marketers: 1. This might seem elementary, and we keep hearing this particular nugget of advice, but you’d be surprised at how many videos have cool marketing-lingo titles and miss out on a better search ranking. Keywords are Important.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Marketing, Youtube] 8 Ways to Use Video to Make the Most out of Event Marketing
    Creating a memorable experience starts long before you even show up at the event and one of the absolute best tools for achieving a stand-out status is video marketing. It’s time to not only talk to the folks coming by your booth, it’s also time to continue marketing and get more of them there in the first place. Before the Event.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Marketing, Youtube] 4 Online Contests Worth Looking Over
    And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. That’s why they host a yearly DoGooder video contest with YouTube where nonprofits and charities can submit the videos they have created that exemplifies their mission. Dockers. See3 Communications. Eloqua. Under Armour.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Marketing, Youtube] 5 Examples of Awesome Holiday Marketing Campaigns
    And with the holidays come so many companies' holiday marketing campaigns. Here are five awesome examples of companies doing it right that you can use to motivate your own marketing campaign this season. When creating your marketing strategy, keep your long-term goals in mind. The holidays are here! The holidays are here!
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Marketing, Youtube] Everything Marketers Need to Know About SOPA
    If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [Marketing, Youtube] The Twofold Benefit of Optimizing Marketing Content
    Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] How to Put Social Media Marketing to Work for Your Company
    Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Your competitors are using it.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] B2B Company Websites
    Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Marketing, Youtube] How to Get Your Company to Go Viral on Facebook
    Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. Compare this to the average cost of $32 per 1000 viewers for newspaper ads and it’s easy to see why online marketing has increased in popularity. Change Your Marketing Strategies. Marketing Social Networks
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Marketing, Youtube] What Your Website’s Missing: A Video Content Journey
    Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. So how can you be as compelling as YouTube AND drive action on your site? Blog Content Marketing
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Marketing, Youtube] Marketing technology and the challenges it brings for B2B
    Most marketers are more concerned with staying on board with the latest, but that can be pretty confusing too when there are so many concerns on the table. vocabulary rich in buzzwords won’t get the job done, nor will a whole suite of sophisticated marketing tools that nobody knows how to use properly. Focus on the long term.
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Marketing, Youtube] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. Needless to say, this week's round-up is focused on Super Bowl-themed marketing. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. "Sunday! Sunday! Sunday!". Doritos?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Marketing, Youtube] Translate Features into Benefits if You Want Your Marketing.
    What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&#
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Marketing, Youtube] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You''re already aware that content plays a huge role in today''s world of inbound marketing. Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing, Youtube] 10 Things Seth Godin Taught Me about Social Media Marketing
    The funny thing is that he never blogs or writes specifically about social media marketing, but his thoughts are so applicable to the situations that many of us social media practitioners face on a daily basis. And Bryan made it happen.  The greater Orange County community made it happen.  We are all making it happen! Getting picked is great.
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? Five Twitter Tips for B2B Marketers  (Marketing Profs). Marketing Nonprofits: The Power of Giving  (GrowMap). AdAge). Mashable!).
  • REPUTATION TO REVENUE  |  MONDAY, MAY 24, 2010
    [Marketing, Youtube] Editorial strategy: Why do B2B customers need your information?
      A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media. YouTube is more about serendipitous surfing for randomly interesting content. So what's the B2B marketing connection? What do you think?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 16, 2013
    [Marketing, Youtube] How Paid Social Media is Being Used by Marketers
    Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. Her findings include: 65% of marketers are increasing their paid social media ad budgets in 2013. Marketers are struggling to measure ROI.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Marketing, Youtube] How to Streamline Your Video Content Marketing Operation
    Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. But how do you create great videos time and time again? Your homepage?
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Marketing, Youtube] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. Inbound Marketing
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 9, 2010
    [Marketing, Youtube] What Corportate Communicators Can Learn From the Super Bowl
    The game was a reflection of the crossroads at which corporate communications and marketing stand today. Well the Saints gave us something to write home about and on blogs, on Twitter, on forums, on YouTube etc etc etc. As I watched the Super Bowl the talk online was about the commercials and brands. That’s right talk. What Da?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Marketing, Youtube] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing, Youtube] 47 Essential Social Media Tools for Content Marketers
    It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. YouTube  - The #1 video sharing site and #2. Vimeo  - The alternative to YouTube. Which ones am I missing that you cannot live without? The Basics.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Marketing, Youtube] Marketing Automation in Action: Houston, we have Revenue!
    Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it! See the view from Mission Control here or on YouTube , enjoy! Marketing Automation in Action: Houston, we have Revenue! Is it fun?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Marketing, Youtube] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Let’s take a deeper look into Empire Avenue and see as to why it matters to social media marketers. minutes YouTube 17.8
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing, Youtube] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Big data.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Marketing, Youtube] The Customer is King. How Do You Prosper in their Kingdom?
    Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? ” With the mainstream adoption of trackable display and performance advertising, this quote is increasingly untrue for digital marketers
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Marketing, Youtube] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Hand Out Halloween Marketing Treats.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 23, 2010
    [Marketing, Youtube] Creativity: The Missing, Yet Critical Element For B2B Marketers
    What's the missing, yet critical element for successful B2B marketers? It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques. To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing, Youtube] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers.  I need board members. ” on YouTube. Are you a marketing leader for a savvy marketing company in Tampa Bay? Watch “ What can the BMA do for you? INFORM. ENGAGE.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Marketing, Youtube] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. The cross-reference to their YouTube channel is also important. They also effectively connect YouTube, photos, graphics, and traditional updates into their Google+ page. Cisco Systems. The Economist.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing, Youtube] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. But how? MegaRed.
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    [Marketing, Youtube] The Dos and Don'ts of Content Marketing
    give someone the ''lead'' on content marketing strategy. As you begin content marketing, you need to ensure that someone is in charge of the strategy. You can create very simple how-to videos on your smartphone and upload them to YouTube and Facebook etc. This generation is used to shaky YouTube videos. in no time.
  • WEBBIQUITY  |  TUESDAY, JUNE 11, 2013
    [Marketing, Youtube] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Marketing, Youtube] Inside a Social Media News Release
    Even if our blogger knows how to find the embed code himself, we really don’t want him to leave the site to go hunt it down over at YouTube, as I explained earlier. Image via CrunchBase. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Marketing, Youtube] Five Steps to Effective B2B Inbound Marketing
    The good news is that even companies with limited marketing resources can engage prospects and win new customers. The solution is inbound marketing! Instead of throwing away money on traditional “push” advertising techniques, pull your customers in through inbound marketing. Create a Blog. Embrace Social Media.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing, Youtube] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. If you are a startup company and would like to limit the expenses of your video marketing campaign, you can use the tools below to measure how your videos do online. Video camera in action.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Marketing, Youtube] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Content Marketing Rule# 74: Take everything into consideration. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. And that’s where the savvy content marketers will win the game. Marketing intelligence is defined by the ability to adapt. It’s continuously evolving.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Marketing, Youtube] How to Breathe New Life Into Your Marketing With Visual Content
    But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. YouTube. Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Marketing, Youtube] New Webinar Recording: Multiply the Effects of Your Inbound Marketing
    by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques. An outbound marketing strategy. 2. marketing automation strategy.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing, Youtube] Social Media vs. Traditional Advertising
    How to make the most of inbound marketing. If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing. When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 3, 2013
    [Marketing, Youtube] What Are You Doing to Improve Your Content Marketing Performance?
    According to 2014 B2B Content Marketing Trends , there are over two dozen tactics that you could use. Case Studies  - By market or application are in high demand by your target audience. Put it on your website, and put it on YouTube (create your own channel) with the appropriate search terms. You’ll be glad you did.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Marketing, Youtube] Should you make the leap into sponsored content?
    As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The sponsored content wasps are swarming! Chris Brogan    Thanks!
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing, Youtube] Your Klout Score: Why You Need to Care Now
    The number of tweets, how many comments your Facebook status update receives, and the quantity of thumbs up you get on your YouTube videos. First off, make sure you sign into Klout and work your profile by linking your Twitter, Facebook, YouTube and other accounts so that Klout can see your full online influence. So should you.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Marketing, Youtube] Inbound Marketing Goes Global
    More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. We crave knowledge.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Marketing, Youtube] 50 Unique Ideas for Your Next Email [Guide]
    Each month also contains a marketing tip to get your creative mojo flowing. Or, take a minute to compliment your staff by sending an email invitation to a team-building event like this marketing agency did. Valentine’s Day marketing doesn’t have to focus on flowers and champagne, the holiday comes with anxiety too.
  • INBLURBS  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing, Youtube] HEALING online with VIDEO
    They would do well to seek other marketing tools + platforms to get themselves into the world globally. believe it is to seek out alternative + additional marketing tools + platforms + really embrace the Internet + Online Technology + all it has to offer ! 2. Marketing on the Internet + Social Media sites. 1. MOBILE. VIDEO and.
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Marketing, Youtube] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    The most-common tags on the network are business, market, trends, research, social media, and statistics.  If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. Content Marketing Social Media Marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Marketing, Youtube] 10 Error Messages That Make Marketers Cry
    As inbound marketers , we've all experienced it. 10 Error Messages That Make Marketers Cry. 1. Picture the scenario: You're uploading a particularly lengthy video to YouTube, the upload status bar is at a promising 99%, and up pops this error message. Thanks for leading me on, YouTube. 6. Microsoft Office crashes.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Marketing, Youtube] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). STATISTICS.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Marketing, Youtube] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Marketers are using social media more frequently.
  • WEBBIQUITY  |  MONDAY, JUNE 4, 2012
    [Marketing, Youtube] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. You can post a video on YouTube, pin an infographic on Pinterest, upload a presentation to SlideShare, and embed any of these in a blog post. Recent research shows that only 37% of the Inc.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing, Youtube] 7 Ways to Sell Social Media to Your Marketing Department
    Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to sell the benefits of using social media to ones own marketing department. We are behind the curve and I need the buy-in of marketing to move forward. Do they have a YouTube channel? Well, where are they?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Marketing, Youtube] 4 Emails Your Service-Based Business Should Send
    Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. To get your creative juices flowing, include these four emails in your marketing efforts. Contests. Videos.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Marketing, Youtube] 4 Ways Social Can Enhance Your Marketing Campaigns
    Social is changing marketing. But changes can’t just be blamed on the newcomers; Google+ members have the perk of being listed at the top of search results, a distinct advantage for marketers that have made Google+ a priority. For marketers, this  presents unprecedented opportunity. Google is increasingly going social.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing, Youtube] The Do's and Don'ts of Using Vine for Marketing
    But shooting videos can seriously stress marketers out sometimes (Who has the equipment? Because while we love to encourage experimentation in your marketing, we hate to see you waste your time. Before we jump into what seems to be working really well for marketers using Vine, let's get the no-no's out of the way. What's not?
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Marketing, Youtube] B2B Content Marketing: How To Get Your Prospects To Love You
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. For ages, marketing was constrained by space limitations (i.e. And lonely. Be Consistent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 1, 2011
    [Marketing, Youtube] Is there really any hope for paid digital content?
    I’ve been involved in a couple interesting scenarios lately involving the idea of paying for digital content. I am a contributor to the awesome Content Marketing Institute but customers told CMI that they don’t have the time or budget to pay for more content. timely and vital subject for bloggers and marketers is it not?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Marketing, Youtube] Is Your Web Content a Marketing Liability?
    The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Marketing, Youtube] How (and Why) to Map Your Company’s Digital Landscape
    Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Pinterest for B2B Marketers. Twitter for B2B Marketers. No prob.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 2, 2010
    [Marketing, Youtube] Who are the Mommy Bloggers?
    And from a social media marketing perspective, how should companies best engage with mommy bloggers? Tags: Blogging Social Media Marketing Blog bloggers interview marcie taylor mommy mommy blogger Orange County YouTube In the world of blogging, mommy bloggers are the talk of the town. Are they in it for the money or products?
  • SMALL MANUFACTURER BLOG  |  MONDAY, MARCH 21, 2011
    [Marketing, Youtube] 57 Things You Can Do Right Now to Improve Your Website
    Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Thank you to the following Web design, SEO and content marketing experts for sharing their expertise. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design TipsBelow you’ll find their tips and as well as mine. Content.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Marketing, Youtube] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. Huge Marketing Opportunity. Marketing Agency Pop Culture Daily Who knows?
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Marketing, Youtube] How to Enhance Your Marketing Videos With Analytics
    Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. YouTube Demographics Report. YouTube Views and Sources Report.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Marketing, Youtube] Mad Marketing TV premiers on November 3 at 9am PT/ Noon ET
    Mad Marketing TV launches on November 3rd. This fun and exciting show on B2B marketing is hosted by Jeff Ogden , the Fearless Competitor of Find New Customers and he interviews top marketing experts on video. Our goal is to share simple and practical marketing ideas from top minds – news you can use.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 11, 2011
    [Marketing, Youtube] 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog
    There are many choices of sites in which companies can invest money and time in building a presence on, with Facebook, Twitter, LinkedIn, and YouTube being the most popular. And for this reason, the best investment you can make in social media marketing is to first begin a corporate blog. What are you going to say in social media?
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Marketing, Youtube] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.
  • DIGITAL VOICES  |  TUESDAY, JULY 16, 2013
    [Marketing, Youtube] Vine vs. Instagram Videos – A Colossal Battle for Brand Dominance
    Why did people gravitate to Vine so quickly for video content (Vine’s level of engagement has almost equaled YouTube’s in just over six months of being on the market 2 )? instagram Mobile Social Media social media marketing vine Honda has responded to customers tweets using real-time Vine videos.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. Free Download: Facebook Marketing Case Studies.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. What many marketers lack are just some basic tools and a roadmap to help get started.
  • SAZBEAN  |  FRIDAY, DECEMBER 24, 2010
    [Marketing, Youtube] Best of 2010 – Measurable Effects of Old Spice Viral Campaign
    Takeoff How the campaign went viral can be seen a bit by looking at the statistics available with each individual video on YouTube. Analytics Best Of Marketing Social Media Strategy2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! from a combination of sources. Thoughts?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing, Youtube] How To Adapt Your Social Strategy Channel-By-Channel
    Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day , companies that successfully integrate social media into their marketing strategies tend to get ahead of those who don’t. Want to learn more about social influencer marketing?We’ve
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Marketing, Youtube] 10 Ideas: Standing out in the social media jungle
    believe today’s most successful social media marketing candidates will have three key qualifications: 1) Demonstrated understanding of marketing fundamentals. 2) An ability to rapidly identify, assess and deploy appropriate new technologies. 3) Possess superb writing and communication skills. Turns out, I didn’t know shit.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Marketing, Youtube] Need Content? Tap into the Crowd!
    Here are some ways to leverage content created by your biggest fans or power users, and incorporate it into your marketing mix. Q+A. Make sure to receive permission to use any written work or images, and have a backup plan in place in case, for example, a user takes down a YouTube video that you’ve posted. Testimonials. Case studies.
  • VIRALLY BLOG  |  WEDNESDAY, DECEMBER 5, 2012
    [Marketing, Youtube] How are big brands using content marketing?
    In 2011, Unstaged presented Coldplay and it was (and still is) the large single-artist event on Youtube. These partnerships allows us to create memorable experiences for our cardholders” says Walter Frye, Director of Digital Marketing & Sponsorship. Within weeks, Vanguard’s Youtube channel gained hundreds of thousands of new views.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Marketing, Youtube] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    It seems like everyone is trying to be funny in their marketing these days, but why? Someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. million views on YouTube. It seems like they can do no wrong when it comes to their marketing.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Marketing, Youtube] What’s the ROI of [put tactic here]!
    Marketing Return on Investment is important and it’s been a tough nut to crack. Since 1880 the marketing ROI question has existed. social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations?
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing, Youtube] B2B Social media- A case of drowning man clutching at the straw
    B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt. Now they are creating Facebook & Linkedin company pages, open a twitter account and perhaps upload some content on YouTube, Scribd and slideshare. B2B buying is not an individual prerogative but a group decision.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 23, 2014
    [Marketing, Youtube] 7 Ways to Avoid an Email Blunder
    Doing this as close to your send time as possible is preferable, so that you’re not linking to a YouTube video that’s already been privatized or removed due to copyright infringement. 4. Want more marketing tips and advice? Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. Share with us.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing, Youtube] Book Review: Social Media Marketing
    With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Blogs.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Marketing, Youtube] Download the 2013 B2B Content Marketing Report
    Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing, Youtube] Social Media Presents An Opportunity for Manufacturers: Are you Taking Advantage of It?
    It’s good to see that others share my thoughts on social media as an asset to a manufacturer’s marketing plan. In addition to providing reviews of enterprise software, they also cover relevant technology and trends in the markets that we work in. . Start a YouTube Channel to Enrich Content.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Marketing, Youtube] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    So it only makes sense that other companies would take advantage of the country's interest in the election by creating creative marketing campaigns to promote their own causes. Pizza Hut is certainly riding the political wave, running an election-themed marketing campaign called "The Pizza Party." Tune in tonight to see what happens!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Marketing, Youtube] Igniting Content: A Tale of Two Ads
    million times on the AT&T YouTube channel. The company seems to have tried to correct their recognition problem by super-imposing the AT&T logo on the YouTube version. Strangely, McDonalds has NOT posted their commercial on YouTube. million times on the AT&T YouTube channel. This is a tale of two ads.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Marketing, Youtube] How Does Social Media Fit Into the Lead Generation “Funnel”?
    For B2B digital marketers, that’s a foregone conclusion. Visualizing a funnel sequentially helps marketers tailor emails and other content to the steps prospects take as they move toward a purchase.) chose their schematic because they include marketing automation in the lead qualification process.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 11, 2012
    [Marketing, Youtube] VIDEO: The Power of Online Video
    From YouOn, here's a video with statistics that show the marketing reach of online video. Watch on YouTube
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 25, 2011
    [Marketing, Youtube] VIDEO: New B2B Rules
    From GoogleBusiness, here's a video presentation about new ways of business to business marketing. Watch on YouTube
  • MARKETING EDGE  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing, Youtube] Social Media Helps Us Honor and Share War Stories
    Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Tags: Tourism marketing social media Australia Flickr Images Museums Quick and to the point.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 6, 2012
    [Marketing, Youtube] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
    Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. It also shows the employees who work at the company.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Marketing, Youtube] 21 Internet Marketing Stats That Will Blow Your Mind
    Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing, Youtube] Should Social Media Marketers Worry About Privacy?
    And, OK yes, some just simply want to add (or sell) your contact information to yet another allegedly “targeted” direct email marketing database. Several months ago I blogged that Big Data was going to have a major impact on social media marketing.  Social Media Marketing: Is There A Generation Gap? George Orwell is snickering. 
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