VERTICAL RESPONSE | FRIDAY, APRIL 17, 2015
[Marketing, Youtube] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
Watch Video – Have a video on Facebook or YouTube that you’d like your community to watch, this is the button that can make it happen. Breaking News Social Media Tips in 2 call to action Facebook Facebook Page Social Media Marketing Facebook has launched a new way to engage with your page community. All rights reserved.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Marketing, Youtube] Weinberger Wisdom
In the days of broadcast, markets were abstractions created by advertising. The most popular stuff on YouTube is about humans screwing up. This also works in marketing, BTW. Echo chambers are bad for democracy and culture, but marketers like them because they say what marketers want to hear. Apple is about art.
WEBBIQUITY | SUNDAY, FEBRUARY 10, 2013
[Marketing, Youtube] Ensure Your Business Looks Good Online
For more credibility, testimonials can be placed online so customers can help with the business’s marketing. YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S.
NUSPARK | SUNDAY, DECEMBER 16, 2012
[Marketing, Youtube] The 12 Days of Social Media; a Holiday Post
I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. YouTube videos viewing. Slideshares uploading.
TRADESMEN INSIGHTS | TUESDAY, APRIL 9, 2013
[Marketing, Youtube] How Do You Repurpose Your Content?
Our content is relevant around the world and we need to re-share. I was reminded recently by an article from ASM , The Association of Strategic Marketing, that there are easy ways to share content. Not to mention that YouTube is the second most search engine behind Google. Social Media - Share on Facebook, LinkedIn, Twitter, Google+.
MARKETING ACTION | WEDNESDAY, AUGUST 28, 2013
[Marketing, Youtube] How To Adapt Your Social Strategy Channel-By-Channel
Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day , companies that successfully integrate social media into their marketing strategies tend to get ahead of those who don’t. Want to learn more about social influencer marketing?We’ve
WEBBIQUITY | MONDAY, JULY 12, 2010
[Marketing, Youtube] Social Media Strategy? Think Like a Reporter
Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Tweet? Digg this!
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[Marketing, Youtube] Happy 3rd Birthday Find New Customers!
Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. And I’m thrilled to be on YouTube 3 times per week interviewing top marketing experts, thanks to Mad Marketing TV and Act-On Software. That’s the date on our official letter from the IRS.).
HUBSPOT | TUESDAY, JUNE 17, 2014
[Marketing, Youtube] The Art and Science of Viral Videos
Though there have been many analyses on why content goes viral, we''re going to dive into two key sources: a study by Elon University and a book by Jonah Berger, Assistant Professor of Marketing at Wharton, called Contagious: Why Things Catch On. 1) Elon University Study. content creation marketing data Virality. Senator John Kerry.
FEARLESS COMPETITOR | THURSDAY, MAY 10, 2012
[Marketing, Youtube] Marketing Made Simple TV to Premier at Noon ET today
Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show today, Marketing Made Simple. Marketing Made Simple - Smart but Simple Ideas to Improve Business. It will post weekly shows featuring top sales and marketing experts. Watch for it.
EMAGINE B2B BLOG | THURSDAY, JANUARY 8, 2015
[Marketing, Youtube] Social Media For B2B Explained
Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. Youtube. Online Marketing Social Media The Right Way to Use Social Media. The reality? Facebook.
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
[Marketing, Youtube] Don't Count on Marketing Automation to Solve All Your Lead.
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?
ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 28, 2013
[Marketing, Youtube] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix. 1.
NUSPARK | SUNDAY, OCTOBER 27, 2013
[Marketing, Youtube] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. YouTube Targeting.
MARKETING ACTION | FRIDAY, JULY 12, 2013
[Marketing, Youtube] Viral Marketing: Three Ways to Help a Video Go Viral
Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. So, can you incorporate a similar strategy into your overall marketing strategy? Viral marketing is great. Social Media Marketing social media marketing Make it unique.
DIGITAL VOICES | FRIDAY, APRIL 18, 2014
[Marketing, Youtube] This Week in Digital Strategy 4.18.14
An aspect of digital strategy that we want to harp on this week is the importance of content marketing. Delivering the right content at the right time is every marketer’s goal. Having a robust content marketing strategy can help get you there. Getting Started with Content Marketing Strategy in 5 Easy Steps via Ayantek.
CONTENT MARKETING TODAY | WEDNESDAY, APRIL 3, 2013
[Marketing, Youtube] How Barack Obama Became Content Marketer-In-Chief of the USA
Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media.
WINDMILL NETWORKING | TUESDAY, JANUARY 22, 2013
[Marketing, Youtube] State of the Union Facebook 2013
But on the flipside, you’re finding the sledding to be pretty rough as the unquestioned market leader. They typically make marketing investments in order to make customers walk through the door or make the phone ring. Let’s face it, the world’s best APIs are not created by YouTube , Facebook, or Google. Users are bored.
MODERN B2B MARKETING | MONDAY, AUGUST 23, 2010
[Marketing, Youtube] Creativity: The Missing, Yet Critical Element For B2B Marketers
What's the missing, yet critical element for successful B2B marketers? It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques. To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers.
VIDYARD | WEDNESDAY, JANUARY 8, 2014
[Marketing, Youtube] What Game of Thrones & Broadcast TV can Teach you About Video Marketing
Wait…what?). I’m not sure if it’s Maggie Smith’s sassy attitude, but the show clearly holds a secret – and as marketers, we should be totally jealous of what TV has done. So how can you replicate this effect as a marketer? Blog Content Marketing mean, whatever was going to air was gonna be great. Ahhhh!
WEBBIQUITY | MONDAY, SEPTEMBER 24, 2012
[Marketing, Youtube] Eight Ways to Rock at Your Job (or Get a Better One)
For example, I got one of my first promotions based on being able to “translate” engineering jargon into language that a marketing team could understand. And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt. You’re smart, hard-working, and loyal as a dog. Be Passionate.
WINDMILL NETWORKING | MONDAY, FEBRUARY 7, 2011
[Marketing, Youtube] Social Media Online Courses – Where are They?
Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who’s picking up the slack? Students will also examine the general strategic uses of social for advertising, marketing, public relations, journalism, and civic and political participation. Video & YouTube.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Marketing, Youtube] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Author: Heidi Cohen Is your content marketing like spinach? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? All of these qualities are part of your visual content marketing strategy.
VIDYARD | WEDNESDAY, FEBRUARY 26, 2014
[Marketing, Youtube] Why Mobile is Making Video Marketing More Important than Ever
If you have a well-rounded marketing strategy, you reach potential customers through a variety of mediums — video included. However, the prevalence of mobile devices means that you should consider paying even more attention to how you use video marketing. Video marketing is an especially effective way to reach young people.
WINDMILL NETWORKING | MONDAY, DECEMBER 3, 2012
[Marketing, Youtube] 3 Trends to Consider for Your 2013 Social Video Strategy
Long-form video is best suited for advertising, and it plays well into YouTube’s new way of ranking videos by the amount of time spent watching the video. TOPIC: Social Media Video Marketing. What is your 2013 online video strategy? From what I’ve experience this past year, the main reason seems to be the cost. Planning Ahead.
VIDYARD | MONDAY, SEPTEMBER 15, 2014
[Marketing, Youtube] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. While this is exciting news for marketers, it should be taken with a hint of caution. The Bottom Line for Marketers. Blog Marketing Metrics
WRITTENT | FRIDAY, JULY 26, 2013
[Marketing, Youtube] High-ROI Content, Streamlining Processes, and Other Content Marketing News
Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. Everything you need to know to begin connecting and uploading videos directly to your YouTube channel with this free platform is included.
MARKETING ACTION | FRIDAY, JANUARY 24, 2014
[Marketing, Youtube] Gmail Tabs: How Email Marketers Must Adapt
When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. This new structure provides Gmail users with a quick and convenient way to manage messages, but email marketers may view the change with alarm. The Primary and Promotions are the two most important tabs (for marketers).
HUBSPOT | MONDAY, APRIL 6, 2015
[Marketing, Youtube] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
As marketers, we''ve had it drilled into our heads that conversion rates of 3-7% or so are pretty good -- so you might think 10% is pretty fantastic. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. Crazy, right? See you there!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 8, 2012
[Marketing, Youtube] Adopting a Piggly Wiggly View of Social Media
Most marketing execs get this and the need to come up the digital curve. Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. Organizational Development marketing strategy social media social media solutions social media strategyBut I do know this.
SOCIAL MEDIA B2B | TUESDAY, JULY 17, 2012
[Marketing, Youtube] SAP Brands B2B Social Media Profiles as Part of Global Campaign
YouTube. SAP produced a television commercial as a core part of the campaign and shared it on YouTube. There’s nothing new or magical here, but B2B companies produce videos all the time, and forget to share them on their YouTube profiles. Examples Facebook LinkedIn Marketing Twitter brand image marketing campaign SAP
SAZBEAN | FRIDAY, JUNE 25, 2010
[Marketing, Youtube] Sazcast Episode 30 – Launching & Building a community using the social web with Dave Peckens & Matt Eder from MichiganDads.com
Michigan Dads on YouTube. Tags: Business Marketing Sazcast Social Networks Launching & Building a community using the social web with Dave Peckens & Matt Eder from MichiganDads.com. Show notes. Here are the links we discussed in the podcast: MichiganDads.com. Michigan Dads on Twitter. Michigan Dads on Facebook.
PWB MARKETING BLOG | MONDAY, MAY 14, 2012
[Marketing, Youtube] Social Media: The New Company Newsletter? [Infographic]
They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. You And has the added benefit of instant conversation.
KOMARKETING ASSOCIATES | THURSDAY, MAY 31, 2012
[Marketing, Youtube] Leapfrogging Social Media Stumbling Blocks
Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.
MODERN B2B MARKETING | WEDNESDAY, APRIL 2, 2014
[Marketing, Youtube] How For-Profits Look to Non-Profits for Marketing Inspiration
Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Watch the video on YouTube here. Here’s one from Dove, which appeals to female viewers by examining ideas about beauty: Watch the video on YouTube here. 2. Modern Marketing
SAZBEAN | THURSDAY, DECEMBER 23, 2010
[Marketing, Youtube] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
Check out the Video tab Monitor when videos about your topic are posted on YouTube, Truveo, Vimeo, Dailymotion or Metacafe. 4. Analytics Best Of Marketing Social Media Social Networks Strategy2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! How do you use Netvibes?
SAZBEAN | TUESDAY, JULY 27, 2010
[Marketing, Youtube] Measuring the Ford Explorer Reveal in Real-Time
Searches on Google for “ford explorer 2011″ have increased over the past week or so as Ford has ramped up marketing efforts. The video of the reveal in NYC with Mike Rowe and Alan Mulally may only have 3,391 views, but it’s #80 in the top favorited video today in Autos & Vehicles on YouTube. What do you think?
PAUL GILLIN | WEDNESDAY, FEBRUARY 20, 2013
[Marketing, Youtube] Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. 500′s use of social media , and once again small companies outpace large ones.
VIDYARD | WEDNESDAY, JULY 23, 2014
[Marketing, Youtube] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. As it stands, you might be on the video marketing bus, but you’re only there because you saw all the cool kids jump on. Blog Marketing Metrics
SALES INTELLIGENCE VIEW | MONDAY, APRIL 22, 2013
[Marketing, Youtube] Are Free Giveaways a Worthwhile Business Strategy?
” A lot has changed in the marketing world since the inception of event giveaways, so what should we be changing about our event promotion strategy? Let’s first take a look at why giveaways hold such a warm place in marketers hearts: Low Cost Advertisement. Collecting Leads. Getting Return Customers. Low Cost Advertisement.
VERTICAL RESPONSE | FRIDAY, OCTOBER 24, 2014
[Marketing, Youtube] 12 Images You Should Share on Social Media
Off the Grid , a series of mobile food and music events or markets in the San Francisco Bay area, uses Twitter to post photos of various food trucks and their mouth-watering food that can be found at each event, as well as when and where the events and food trucks will be. 6. Customer photos. The Epicurean Connection? has Product shots.
VIDYARD | MONDAY, FEBRUARY 2, 2015
[Marketing, Youtube] How McDonald’s Used Social Video to Refresh its Brand
The Content Marketing Institute found in its latest B2B and B2C studies for 2015 that brands use between 11 and 13 formats and channels to reach an average of 4 distinct audiences. More, marketing tech company Unruly found that 42 percent of all video shares take place within the first 3 days of an asset being live online.
VIDYARD | TUESDAY, OCTOBER 28, 2014
[Marketing, Youtube] Why Views Don’t Count: Video Metrics that Actually Measure Success
Surely the reason extends beyond “to hit 30,000 views on YouTube” to something more like “to bring in more qualified leads to our sales team”. Video, like any marketing tool, can be utilized to fill gaps before or during the sales funnel like bringing more people to your website or converting more leads to sales. Success, right? Not
MARKETING ACTION | WEDNESDAY, MAY 7, 2014
[Marketing, Youtube] Lessons for Marketers From the Second Screen Experience
So what, if anything, can we as marketers/users of social media ultimately learn from it? If you’re using different kinds of media to reach potential buyers (Google+ hangouts, Vine videos, YouTube), tie them together with a uniform URL or motif, or a theme that encourages buyers to move between them and reminds them of what you offer.
FEARLESS COMPETITOR | TUESDAY, APRIL 6, 2010
[Marketing, Youtube] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
“ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. (Eccolo Media). But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information. This one ran in January. comes in.
DIGITAL VOICES | TUESDAY, JULY 16, 2013
[Marketing, Youtube] Vine vs. Instagram Videos – A Colossal Battle for Brand Dominance
Why did people gravitate to Vine so quickly for video content (Vine’s level of engagement has almost equaled YouTube’s in just over six months of being on the market 2 )? instagram Mobile Social Media social media marketing vine Honda has responded to customers tweets using real-time Vine videos.
FEARLESS COMPETITOR | MONDAY, MARCH 3, 2014
[Marketing, Youtube] What do Domino’s Pizza and Marketing Made Simple TV have in common?
If you’ve read the great book by Marketing Made Simple TV guest, Chris Malone , The HUMAN Brand ,as I did, you know the story of Domino’s Pizza. Do I dare say that Marketing Made Simple TV is “new and improved?’ Yes, Marketing Made Simple TV’s new product is awesome. Marketing Made Simple TV
MARKETING ACTION | THURSDAY, JANUARY 30, 2014
[Marketing, Youtube] B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment
Webinars have long been a top-ranking tactic among B2B marketers and for good reason: They work. It’s somewhat puzzling, particularly since many B2C marketers are using marketing automation platforms that integrate – often at little or no cost – with their company’s current web conferencing platform (e.g., Costs.
MI6 MARKETING AGENCY | SUNDAY, AUGUST 14, 2011
[Marketing, Youtube] What’s the ROI of [put tactic here]!
Marketing Return on Investment is important and it’s been a tough nut to crack. Since 1880 the marketing ROI question has existed. social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations?
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 4, 2010
[Marketing, Youtube] 6 Ideas to Get Your B2B Social Media Plans Started
Your B2B company’s online marketing strategy needs to incorporate social media. And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. What PR or marketing strategist wouldn’t want to do that? 2.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Marketing, Youtube] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. Happening right now in San Diego!) In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. To learn more, view the YouTube video below. Whatever stands out to you first, will stand out to them.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Marketing, Youtube] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. Inbound Marketing What are the chances that some the most successful people in the world all come from the same place? billion sale to eBay. And just think: They all came from the same place.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 13, 2015
[Marketing, Youtube] How Brand Builders Can Prep For Content Creators
This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Twitter | Facebook | LinkedIn | YouTube |. Content Marketing This is not […]. Author information.
SMALL MANUFACTURER BLOG | WEDNESDAY, OCTOBER 9, 2013
[Marketing, Youtube] Using the Google Analytics Social Report (Part II)
” (Be sure you have the right Web property chosen if you have more than one site associated with your account.) If you have a YouTube channel, you can enter your channel domain under “Social Settings” and track traffic for it. B2B Web Marketing Google Analytics Social Report Setting up Goals. Goal Setup Page.
ACSELLERANT | FRIDAY, MAY 9, 2014
[Marketing, Youtube] The Truth about Video SEO
The enormous gravitational pull of YouTube distorts everything within its reach. Video Marketing Strategy video content marketing Video SEO Video SEO is supposed to be orders of magnitude stronger than text-based SEO. So I’ve been researching it to figure out how to do it for my own website and to advise clients.
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Marketing, Youtube] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers. YouTube videos are fairly easy to share. Lay a Strong Foundation. Add and verify your website.
VIDYARD | FRIDAY, NOVEMBER 28, 2014
[Marketing, Youtube] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
There’s a reason that “actionable insights” is such an overused, buzz phrase: because data that measures the past with no insight into what to do in the future is as good to us marketers as that dusty sock that’s been underneath your bed for the last 6 months. Vidyard’s Pirate Marketing Fail Teaches the Importance of Realistic Goals.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 2, 2015
[Marketing, Youtube] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. B2B Web Strategy Search Engine Marketing SEO I want to extend a big “thank you” to all of those who attended the webinar that Allie Viau and I hosted on Tuesday, January 20, 2015. It depends.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 13, 2014
[Marketing, Youtube] Your Content Is Not As Good As You Think
One of the many challenges I face developing integrated marketing campaigns is the client’s perception of what they believe their customer desires. really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell.
MARKETING CRAFTMANSHIP | FRIDAY, APRIL 8, 2011
[Marketing, Youtube] Is Your Web Content a Marketing Liability?
The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.
MODERN B2B MARKETING | FRIDAY, AUGUST 30, 2013
[Marketing, Youtube] Feeding the Content Beast is the Least of Your Problems
Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. But in our quest to build more content, we marketers sometime lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline. Content Marketing You have to be where they are.
VIDYARD | FRIDAY, OCTOBER 17, 2014
[Marketing, Youtube] Why You Need to Start Thinking Like a Media Brand
As a marketer, you’re looking to create a feeling with your content. But before you can get your target audience feeling all the feels, your content marketing needs to attract an audience in the first place, and this is why we invited Scott Alexander to speak at Vidyard Ignite. Attention is the name of the content marketing game.
MODERN B2B MARKETING | WEDNESDAY, APRIL 20, 2011
[Marketing, Youtube] SlideShare Basics – A B2B Marketing Cheat Sheet
As a social media tool that is called the “YouTube of slide presentations , doesn’t this sound like something you need to add to your B2B social media strategy? Have a plan for importing leads into your marketing automation or CRM platform in order to track the leads and follow up with them accordingly.
GREAT B2B MARKETING | THURSDAY, APRIL 24, 2014
[Marketing, Youtube] Eyeball Share Leads to Wallet Share
YouTube receives over 1 billion visitors each month and those visitors watch over 6 billion hours of video. Likewise with marketing and sales. The reason to establish yourself through social media and pull marketing is not to avoid personal selling but rather to lay the groundwork that makes selling easier. There are now 2.7
CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012
[Marketing, Youtube] How to Put Social Media Marketing to Work for Your Company
Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Your competitors are using it.
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Marketing, Youtube] Google Rolls Out New Way for Nonprofits to Collect Donations
Sounds like a nonprofit inbound marketer''s dream, right? This post will walk you through exactly what One Today is, and how to use it for your cause marketing. mobile marketing nonprofit Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. It expands your donor base.
WINDMILL NETWORKING | THURSDAY, DECEMBER 4, 2014
[Marketing, Youtube] You’ve Connected on LinkedIn Now What?
Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? Customer Experience Marketing How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not.
BIZNOLOGY | THURSDAY, DECEMBER 12, 2013
[Marketing, Youtube] Mad Men not required: Branded content enters new era
But he is joining the ranks of content marketers. They’re meant for YouTube and social media. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing.
WINDMILL NETWORKING | TUESDAY, MAY 12, 2015
[Marketing, Youtube] Make Your Storytelling Content Worth Sharing
This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Twitter | Facebook | LinkedIn | YouTube |. Content MarketingHowever, you need more […]. Author information.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 3, 2010
[Marketing, Youtube] Do websites even matter any more?
There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub of your marketing communication effort. Wouldn’t that make it the very epicenter of your marketing universe? Your good old website (Ahhhh … remember that?) is still your hub.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 25, 2013
[Marketing, Youtube] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix. 1.
THE CONTENT FACTOR | FRIDAY, OCTOBER 29, 2010
[Marketing, Youtube] Don Draper Wins with Emotion (Part 3 of a series)
In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 20, 2011
[Marketing, Youtube] Google Plus and B-to-B Users – How To Get Started
If your business sells a product, consider uploading a video of the product in use to YouTube. Marketing Tools Social Marketing +1 Button circles google Google Plus hangouts SparksAlthough Google Plus is still in its infancy, the social media world is investigating its uses and benefits. What it is. Benefits to your business.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 18, 2010
[Marketing, Youtube] Are B2B Social Tactics Different Than B2C ?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are B2B Social Tactics Different Than B2C ? So B2B marketers should get on the band wagon and start utilizing these tools. B2B an B2C are more aligned than you think.
BIZNOLOGY | WEDNESDAY, NOVEMBER 2, 2011
[Marketing, Youtube] Google’s new strategy: We do everything
Google Analytics has long been a thorn in the side of Omniture and other premium Web metrics systems, but now Google is announcing a premium version that even goes after those systems’ large company market. YouTube is a huge success, despite years of naysayers slamming the acquisition. Image via CrunchBase. Facebook. Adobe.
WINDMILL NETWORKING | FRIDAY, MARCH 13, 2015
[Marketing, Youtube] How to Create, Share and Hijack Brand Equity in your Content
From time to time people ask me why I write about content marketing on a social media business website? Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing
WRITTENT | FRIDAY, AUGUST 23, 2013
[Marketing, Youtube] The Complete Expert Interview Guide to Better Content Marketing
Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Once you’ve found the right experts to talk to for your audience and content marketing needs, it’s time to break the ice and make the initial contact.
WRITTENT | THURSDAY, APRIL 10, 2014
[Marketing, Youtube] 11 Ways to Come Up with a Rocking Content Marketing Strategy
If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. Content Marketing Content Strategy
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 19, 2013
[Marketing, Youtube] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
Some tools B2B marketers can use for listening include: SocialMention (free). For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Social media measurement and ROI is something that many marketers are still struggling with. How are people talking about you?
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 10, 2014
[Marketing, Youtube] The Awesome Show – Marketing Made Simple TV
Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. But the shows lives on – on Youtube. Marketing Made Simple TV on YouTube. MadMarketingTV Marketing Made Simple TV Remarkable content Wider distribution.
ENGAGE | TUESDAY, APRIL 16, 2013
[Marketing, Youtube] 4 SEO Reasons Why You Need to Stop Ignoring Google+
Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. There is little question that Google is the perennial leader in the world’s search engine game, and irrelevance in the eyes of its crawlers could quickly put a damper on your online marketing efforts. Establish your author-ity.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 4, 2014
[Marketing, Youtube] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. It provides more global coverage than U.S.-centric
VIDYARD | MONDAY, JANUARY 19, 2015
[Marketing, Youtube] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
82% of B2B marketers reported success with video marketing initiatives. Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. Think back to the last marketing video you saw on YouTube that made you cringe. Blog Content Marketing Pun intended.
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 7, 2012
[Marketing, Youtube] The Secret to Skyrocketing Sales by Turning Content into An Asset
Those mutually beneficial partnerships enable marketers to leverage the content, creativity, and audiences of other individuals, companies, and media outlets. Successful brandscaping efforts leave traditional advertising, PR or marketing in the dust. It’s more than a content marketing strategy or a social media initiative.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 1, 2011
[Marketing, Youtube] How Are You Monitoring Your Competitors?
You probably keep your eye on your big competitors, but what about similar manufacturers that sell similar products in several markets you’re in? This is good info and should be integrated into your marketing plans. Marketing Tools Social Marketing complete.com google analytics grader.com hootesuite klout.com netvibes.com ow.ly
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 11, 2010
[Marketing, Youtube] How is Social Media Impacting Your Brand
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How is Social Media Impacting Your Brand I’m sure management has been asking the 64 million dollar question: How is social media helping our business?
FEARLESS COMPETITOR | THURSDAY, JANUARY 12, 2012
[Marketing, Youtube] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv.
VERTICAL RESPONSE | FRIDAY, JANUARY 10, 2014
[Marketing, Youtube] How to Handle a Crisis on Social Media
” Domino’s Pizza found that out the hard way. A few years ago, an employee posted a video on YouTube of a fellow coworker violating all kinds of health codes while making pizza. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. © 2014, VR Marketing Blog.
VIDYARD | THURSDAY, JUNE 5, 2014
[Marketing, Youtube] What is Video Seeding and Does Your Brand Need it?
You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. You need to start video seeding.
FEARLESS COMPETITOR | TUESDAY, APRIL 5, 2011
[Marketing, Youtube] Marketing as a Revenue Engine
B2B Lead Generation : Is Marketing Really a Revenue Engine? Some super real-life examples here that provide lessons for B2B marketers today. Interestingly, Find New Customers is doing virtually everything Informatica is recommending – Slideshare, YouTube, podcasts, blog, social media, etc. According contact-form].
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 24, 2014
[Marketing, Youtube] InfusionSoft ICON: Contined Focus on Helping Small Business
Be that as it may, Godin or someone looking like him gave a keynote at the InfusionSoft ICON conference this week, and he observed you only see videos of bicycle crashes on YouTube, not videos of people riding along smoothly. But this is a marketing technology blog, not a theater review. infusionsoft small business marketing software
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 29, 2011
[Marketing, Youtube] Are You Promoting Your Facebook Fan Page?
Put a tag on your YouTube videos - great idea and a way to get people more engaged. Tips on using Facebook as a good B to B marketing tool. Marketing Tips Social Marketing facebook fan page google justin wise linkedin promoting facebook fan pageLinkedIn, Twitter and even Google+ probably are better venues for us.
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 6, 2010
[Marketing, Youtube] Translate Features into Benefits if You Want Your Marketing.
What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.
MARKETING ACTION | TUESDAY, APRIL 8, 2014
[Marketing, Youtube] 70 New (Really) Marketing Automation Stats
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. So we set off to uncover the most recent marketing stats. Share only those with specific relevance to the business benefits of marketing automation. The Stats.
DIGITAL VOICES | WEDNESDAY, MAY 16, 2012
[Marketing, Youtube] Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing
As a marketer, you cannot ignore Google's power. If you are using YouTube, and it's driving traffic.well, Google owns that too. Google Google+ social buttons social links social marketing Social Media social media social media buttons social networks social pluginsSearch, meet social. Social, meet search. quick SEO win.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 5, 2012
[Marketing, Youtube] Social Media Starter Kit for Real Estate Professionals
Gone are the days of relying solely on traditional marketing methods such as yellow page ads and direct mail campaigns. Source: NAR ) This development underscores the importance of an online presence for real estate professionals that includes a strategic social media marketing plan. Market your business and self effectively.
WRITTENT | FRIDAY, JULY 11, 2014
[Marketing, Youtube] 9 Content Metrics to Keep an Eye On
Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Never fear, for such benefits are certainly available with content marketing. The most important thing about a marketing campaign is the bottom line. Sales. Time on Page. Bounce Rate.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 20, 2010
[Marketing, Youtube] 5 Things Industrial Marketers Must Do to Attract Engineers and.
So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Don’t!
SAZBEAN | FRIDAY, DECEMBER 24, 2010
[Marketing, Youtube] Best of 2010 – Measurable Effects of Old Spice Viral Campaign
Takeoff How the campaign went viral can be seen a bit by looking at the statistics available with each individual video on YouTube. Analytics Best Of Marketing Social Media Strategy2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! from a combination of sources. Thoughts?
HUBSPOT | TUESDAY, MAY 20, 2014
[Marketing, Youtube] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. Inbound Marketing