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  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. Looking for inspiration for an original B2B marketing campaign?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Marketing, Youtube] Are you SURE you know where your customers are?
    “There’s this thing called YouTube,” he explained. Time and again I work with marketers who claim “Our customers aren’t on social media.” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There''s this thing called YouTube,” he explained. It’s tricky.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Marketing, Youtube] Social Media Marketing Lessons From Justin Bieber
    As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Marketing, Youtube] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. And YouTube is a totally different thing. These top networks have been covered each of the last 4 years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Marketing, Youtube] What’s the ROI of [put tactic here]!
    Marketing Return on Investment is important and it’s been a tough nut to crack. Since 1880 the marketing ROI question has existed. social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations?
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 8 Content Ideas for Your B2B Facebook Page Posts
    He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a YouTube channel, don’t you? Tweet. You are distributing press releases online, aren’t you?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Marketing, Youtube] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. YouTube. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere. LinkedIn.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Marketing, Youtube] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    seems like a perfect opportunity for marketers, no? The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign. million views on YouTube and 727,068 likes on Facebook. Enjoy!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 14, 2011
    [Marketing, Youtube] The Future of Marketing
    And it got me to thinking about the marketing industry as a whole. There are a number of great lines from this article that I’d like to excerpt in order to paint a picture of the coming revolution in marketing. The old notions of pushed-based advertising and interruption-marketing, are simply no longer good enough.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Marketing, Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
    We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Marketing Budget.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Marketing, Youtube] How Marketers Are Using Social Media to Grow
    2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. So how often is social media marketing being used in 2011? Related articles.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Marketing, Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
    Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Here’s some Twitter event-marketing recommendations: For larger events only, create a new Twitter account that you can update all year long. YouTube and UStream Videos. Using social media to build event attendance. Mobile.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Marketing, Youtube] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Why waste your money on B2B Social Media?
    Businesses of all sizes are executing Twitter campaigns, creating business Facebook pages, producing corporate blogs and YouTube videos in the hopes of going viral. Executives understandably want to see solid links between investments in marketing programs and real revenue. but as marketers, we’re used to risk….and Maybe not.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise.
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing, Youtube] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    It seems as though we have come to the end of the road on our meme-marketing series. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. When it comes to meme-marketing this campaign has hit all of the bases. Memorable.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Marketing, Youtube] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Darwin''s theory has me thinking about the indisputable shifts the marketing industry is experiencing today. Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. So I wonder, if marketing has seen so much transformation, what about the people leading the charge?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing, Youtube] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Content Marketing Slider Blog Blogger grouphigh Outreach social media Traffic twitter Uniform Resource Locator Tricky. And I need a lot of them. Related articles.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] 3 Events That Mark Online Marketing Change in 2011
    We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. Key Events for Marketing Change in 2011. Photo Credit: adam*b.
  • VIDYARD  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing, Youtube] Amp Up Your Video Marketing With Branded Entertainment
    Red Bull has long been known for their extraordinary video marketing, and sponsorship of extreme sports the world over; and frankly, any company that is willing to put money towards helping a man skydive from space means business. Marketing an Experience. Red Bull: Serious About Entertaining Video Marketing.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Marketing, Youtube] The Art and Science of Viral Videos
    Though there have been many analyses on why content goes viral, we''re going to dive into two key sources: a study by Elon University and a book by Jonah Berger, Assistant Professor of Marketing at Wharton, called Contagious: Why Things Catch On. “ Flea Market Montgomery ,” a musical video advertising for a flea market.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing, Youtube] 10 Examples of Check-The-Box Marketing
    Are your marketing activities aligned to business objectives or a list of “cool” ideas? If you answered “yes” to the latter option in each question, then you might be engaging in what I call “check-the-box” marketing… You see it everywhere and might be guilty of it yourself at times. And
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Marketing, Youtube] 11.5 Steps to Video Blogging in 30 Minutes
    What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. Hyperlinked keywords.
  • JUNTA 42  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] How Much Should Brands Pay for Content Marketing?
    This cost of content marketing post was inspired by Kate Headen Waddell's post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing, Youtube] Mad Marketing TV – Actionable Marketing for a Mad World
    This summary of Mad Marketing TV was created for the press. The host of Mad Marketing TV is Jeff Ogden , President of the B2B demand generation and global marketing  firm, Find New Customers. What is Mad Marketing TV? What’s the goal of Mad Marketing TV? Who sponsors Mad Marketing TV? Jeff Ogden.
  • HUBSPOT  |  SUNDAY, MAY 12, 2013
    [Marketing, Youtube] Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
    This week, this saying held especially true in the world of inbound marketing. We''re still not sure yet if this new feature is good or bad news for marketers. Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. Read more about YouTube Trends Map and what it means for marketers at The Next Web.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Marketing, Youtube] 3 Things Your Social Media Team Should Know About SEO
    'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers. This applies to both life in general and to marketing.
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Marketing, Youtube] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Hand Out Halloween Marketing Treats.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Marketing, Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? By measuring and refining your marketing efforts! Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM!
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Marketing, Youtube] The Best Content Marketing at the 2014 World Cup
    No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! But marketers who want to insert their brand into the World Cup conversation are faced with huge challenges this time around. Here’s a taste of some of the World Cup content marketing I’ve seen coming. errmm, doctor’s appointment. GoPro.
  • E-STORM  |  MONDAY, FEBRUARY 27, 2012
    [Marketing, Youtube] Why is the Google Privacy Policy So Bad?
    Basically, if you’re logged into your Google account, any service you use will track universally across any Google service – Gmail, Search, YouTube, etc… From the point of view as a marketer [.]. Latest News Online Marketing Trends google privacy privacy policy
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Marketing, Youtube] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    That’s why you’re in marketing, right? mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. We love James on: his YouTube channel. You do!
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Marketing, Youtube] 9 Video Marketing Mistakes to Avoid
    In case you haven’t noticed, YouTube recently made some design changes , one of which included an updated video end-screen. Before, when you finished watching a video, YouTube would feature one video with a giant thumbnail, and then a couple others with smaller thumbnails. There goes your YouTube name. Not Making Videos.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing, Youtube] Improve Your Blog Posts by Doing Interviews
    And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevance to your industry. Imagine if you could interview an industry expert, the president of a major trade association, or the executive director of one of the leading buying groups in your market segment.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Marketing, Youtube] 10 of the Most Memorable Marketing Campaigns of 2012
    And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Marketers can learn a lot from P&G's example.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Marketing, Youtube] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 12) Go Time Marketing.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Marketing, Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Marketing, Youtube] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. Mary Meeker''s Most Important Insights for Marketers. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. Inbound Marketing 10 Tweetable Takeaways.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Marketing, Youtube] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] The Disconnect Between B2B Content Marketing and Customer Engagement
    The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing, Youtube] 22 Effective SEO Tips to Optimize Your B2B Website
    Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. B2B Internet Marketing SEO B2B Social Media Demand Generation Industrial Media Powerpoint Video WordpressDo you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both. Don’t rely on Google.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing, Youtube] Need More B2B Sales Leads? Ignore This Research
    While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. In order to create a framework to optimize web presence and online visibility,  b2b marketers need to understand and capitalize on the connections between these different tactics.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Marketing, Youtube] Google Will Be the Largest Content Producer in Three Years
    For those of you who understand the stock market, Google trades at a PE Ratio of 12.3, And now, according to the Wall Street Journal , Google is putting up $100 million to create content for its YouTube franchise. Branded Content Content Marketing Custom Publishing Google predictions publishingTo partner or not? And Google Grew.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing, Youtube] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. Creating a buyer persona requires market research and insights you gather from your customer base. The same thing is true in content marketing, whether B2B or B2C.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Marketing, Youtube] Rules for Creating an Engaging Corporate Video
    Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. Just make sure that you follow some fundamental rules in creating your marketing media. This is true for marketing. Trust is one of the most important marketing emotions. Everything Goes on YouTube.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Marketing, Youtube] Cool Stuff Manufactured in America
    Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. B2B Marketing Videos Social Media Marketing Industrial Marketing Made in America Manufacturing marketing Manufacturing videos Video marketingve selected three for this post because they are about small manufacturers in the US.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 4, 2007
    [Marketing, Youtube] Let the 2008 Trend Lists Begin
    Tom Pick of Web Market Central also provided me with his predictions for 2008. It's not about running ads on YouTube, it's about participation: if a CEO or anyone else can bring value to a particular community (e.g. Here are links to other Top Trends for 2008: Top Marketing Trends via CRM Blog. WSJ, BusinessWeek, etc.) del.icio.us
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. Free Download: Facebook Marketing Case Studies.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Marketing, Youtube] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. It provides more global coverage than U.S.-centric
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Marketing, Youtube] Marketing Lessons From the Cupcake
    Inbound Marketing Lessons from the Cupcake. Marketing Takeaway: You won’t know if it is going to work until you try it. What channels haven’t you experimented with yet – YouTube, Twitter, email marketing? Marketing takeaway: Get to the point quickly. Free eBook: 2011 Facebook Marketing Guide.
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Media – A Video Creator’s Checklist From YouTube  (Marketing Profs). Tips For Gamifying Your Marketing Plan  (Mashable!). Future Lab).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Marketing, Youtube] Do websites even matter any more?
    There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort. Wouldn’t that make it the very epicenter of your marketing universe? Your good old website (Ahhhh … remember that?) is still your hub. 
  • SYNECORE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing, Youtube] Video Rules! Why You Need it in Your Content Marketing
    As marketers, we know that content is vital to generating leads , and because of video’s superstardom, it is a special piece of content that can really ramp up lead generation. To break it down, here are five reasons why your business needs to be doing video marketing : Video humanizes your brand. 'Yes, I love cat videos. Ah right.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Marketing, Youtube] 42+ Social Media Marketing Tools
    Joe Pulizzi - Content Marketing Expert ), before someone else gets it. Find the alltop for your industry - here's content marketing. YouTube - The #1 video sharing site. Vimeo - an alternative to YouTube. Related Articles: 42+ Social Media and Online Content Marketing Predictions.   Here's a taste. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing, Youtube] Google Rolls Out New Way for Nonprofits to Collect Donations
    Sounds like a nonprofit inbound marketer''s dream, right? This post will walk you through exactly what One Today is, and how to use it for your cause marketing. mobile marketing nonprofit 'Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. It expands your donor base.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing! No prob.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 6, 2010
    [Marketing, Youtube] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
    “ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. &# (Eccolo Media). But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information. This one ran in January. comes in.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Marketing, Youtube] What I Learned at Video Marketing Space Camp
    'After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. Content marketing and video in particular has become widely recognized as a great means for companies to tell better brand stories and connect with their audience as trusted experts.
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Marketing, Youtube] How To Have A Sexy Campaign In An Unsexy Industry
    According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. YouTube (77%). You must invest in social media.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Marketing, Youtube] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s a one of their videos from YouTube.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 7, 2012
    [Marketing, Youtube] The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
    20 questions to help you find a successful direction with your social media marketing. Nor is it covered in one week of my intro to Social Media Marketing  course.  The tools, concepts, and principles we discuss are revisited in the subsequent social media courses and much of the rationale stems from traditional marketing practices.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Marketing, Youtube] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. YouTube's Built-In Video Editor Gets Better, From Mashable. Yikes.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Marketing, Youtube] How Inbound Marketing Can Fuel Native Advertising
    Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Marketing, Youtube] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Check out the example.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Marketing, Youtube] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable , he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable.". re·mark·able.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 2, 2010
    [Marketing, Youtube] The Future Is “Tradigital”
    Barry Judge, CMO of Best Buy , created a video called “ The Future is Digital “  He presents the story of how Best Buy evolved from a position of low price leader using mass marketing to more of an ongoing marketing conversation. Resources: The Marketing Capability:  The Future is Digital  (YouTube).
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging  (Marketing Profs). Best Practices For Small Business YouTube Marketing  (Mashable!). Four Steps to Building the B2B Website of Your Dreams (Marketing Profs).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Marketing, Youtube] What Your Business Needs To Know About Google+
    Google didn’t immediately unveil brand pages for businesses and marketers. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. That’s a modest assessment. You don’t.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Marketing, Youtube] Everything Marketers Need to Know About SOPA
    If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Marketing, Youtube] De-Personalizing Google Search Engine Results Pages
    'If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. Search Engine Marketing In fact, they may be vastly different from what the guy in the next cubicle sees. Public sees.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Marketing, Youtube] The Six Most Irrational Social Media Concerns of Brands
    Marketers need to remember that just because something is new and different  doesn’t mean it’s bad, or even dangerous. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. 1: Fear.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing, Youtube] 20 Stats Every Global Social Media Marketer Should Know
    So what's a global marketer to do? Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: Marketing Mag ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Fifth.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Marketing, Youtube] Taking Some Time Off? How to Leave a Creative Out-of-Office Mesage
    If video-making isn''t your boat, you can always include a fun video from your company or a YouTube clip that allows sharing. Need a piece marketing collateral? email marketing 'Ah, the out-of-office message: The email equivalent of a dead end. but it does seem like we could be making them a bit more enjoyable, don''t you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Marketing, Youtube] Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler
    According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? ” (see chart).
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Marketing, Youtube] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Theres a huge network of untapped potential below the waterline, and word-of-mouth marketing on social networks will extend your reach into that space.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Marketing, Youtube] How to Streamline Your Video Content Marketing Operation
    'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. But how do you create great videos time and time again? Your homepage?
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Marketing, Youtube] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Don’t be naïve.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Marketing, Youtube] High-Performance Email Marketing for Attracting and Engaging.
    And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Marketing, Youtube] 57 Things You Can Do Right Now to Improve Your Website
    Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Thank you to the following Web design, SEO and content marketing experts for sharing their expertise. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design TipsBelow you’ll find their tips and as well as mine. Design.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Marketing, Youtube] Why Marketers Should Invest in Visual Content Creation
    But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. Not convinced? Gives Your Brand an Identity.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Marketing, Youtube] 8 Insightful Marketing Predictions for 2013 and Beyond
    2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! In fact, email will continue to be an important part of the marketing mix. That's cool.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Marketing, Youtube] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook. Twitter. Google+.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing, Youtube] Social Media vs. Traditional Advertising
    How to make the most of inbound marketing. If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing. When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing, Youtube] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing, Youtube] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Too many marketers are stuck in a reactive -- or, worse yet -- waterfall process of planning, writing, designing, approving, and launching that seems to take twice as long as it should. The Lean Startup Applied to Marketing. Now, the Lean Startup movement isn't actually a marketing industry movement. Sound familiar?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Marketing, Youtube] What Raising a Toddler Can Teach You About Engagement Marketing
    As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. And the comparisons don’t end there.
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Marketing, Youtube] Has Google Handed Market Share to Bing on a Silver Platter This Week?
    Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). In the meantime, Microsoft adCenter may see an upswing in popularity, as it already displays ads to 30% of the market
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Marketing, Youtube] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. hi5 - hi5 is a social network focused on the youth market. Bit.ly - Bit.ly
  • VIDYARD  |  TUESDAY, MARCH 11, 2014
    [Marketing, Youtube] President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
    The White House YouTube channel has well over 400,000 subscribers, and just over 5000 videos, so it’s not altogether surprising this media savvy president would want to appear on Galifianakis’ show where the video medium makes his message increasingly scaleable. Blog Video Marketing Trends
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Marketing, Youtube] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Google helped the group revise its marketing plan, consisting of eight campaigns in paid search and remarketing, including 150 newly created text ads for an end-of-year giving campaign.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing, Youtube] New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers
    Under the Affordable Care Act, Americans can now purchase health insurance for the price of a cellphone plan, meaning millions of consumers are entering the market for the first time. Stay in front of your potential customers by instituting marketing automation and pay attention to what they are clicking on. million hits!
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Harness the Power of Your Social Evangelists.
    Many marketers today are desperately trying to figure out how Facebook, Twitter and YouTube help sell their products and services. Most know they need to incorporate social media as part of their marketing mix, they just don’t know how much and what their expectations should be when they do invest time and resources
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Marketing, Youtube] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.
  • JUNTA 42  |  MONDAY, AUGUST 24, 2009
    [Marketing, Youtube] The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.
    Seth Godin blogged about the marketing reset as the movement from attention shortage to attention surplus. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Marketing is in the process of resetting itself (and has been for a while).
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing, Youtube] 10 Things Seth Godin Taught Me about Social Media Marketing
    The funny thing is that he never blogs or writes specifically about social media marketing, but his thoughts are so applicable to the situations that many of us social media practitioners face on a daily basis. Too many people focus on SEO without focusing on content marketing.  And Bryan made it happen.  We are all making it happen!
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Marketing, Youtube] 50 Unique Ideas for Your Next Email [Guide]
    Each month also contains a marketing tip to get your creative mojo flowing. Or, take a minute to compliment your staff by sending an email invitation to a team-building event like this marketing agency did. Valentine’s Day marketing doesn’t have to focus on flowers and champagne, the holiday comes with anxiety too.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Marketing, Youtube] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. YouTube Tips and Tactics.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing, Youtube] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. What makes your life as a marketer easier?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Marketing, Youtube] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) Google Search Engine Marketing Blogand offer users a “better, more intuitive experience,” has brought about more than just public outcry.  What does consent mean in this digital age? Why or why not?
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