Page 11 of 34 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Marketing, Youtube] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Meanwhile, B2B marketers are far behind. You’ve seen the stats.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Marketing, Youtube] Using Humor in Your Marketing
    And it’s not just TV; these videos are getting watched on YouTube by the millions. You can have fun with your brand and your marketing much easier than the big guys. Here are a few ideas of how to inject some fun in your marketing without getting in trouble. Are you using humor in your marketing? People loved them.
  • BIZNOLOGY  |  THURSDAY, MARCH 29, 2012
    [Marketing, Youtube] How do you handle competing products in different countries in social media?
    Social media marketing should be integrated within cross-country markets. Such organizations can market different products in different countries, some of which could potentially complete with each other. In offline marketing it was a lesser issue. How do marketers respond? (Photo credit: Wikipedia).
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Marketing, Youtube] The 24 Best Email Marketing Tools
    form of digital marketing, there’s no shortage of marketing technology innovation in this area. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. 3: The Nine Best Facebook Marketing Tools. #4: Siasat.
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Marketing, Youtube] Digital Video Advertising is Growing; Marketers Get Excited
    And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) Marketers Oblige; Shell Out Lots of Dough. Given the popularity of digital video among consumers, it’s no wonder marketers are gravitating toward it. This year, 74.4 since 2012. billion by 2017.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Marketing, Youtube] Digital Marketing Glossary, Part 2
    In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. Thus endeth Part 2 of the Digital Marketing Glossary.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Marketing, Youtube] Translate Features into Benefits if You Want Your Marketing.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Marketing, Youtube] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. The anchor of many content marketing programs. As in data -driven marketing.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Marketing, Youtube] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    Social media marketing know how is quickly becoming a must-have skill for marketing professionals. Upon their completion of the MBA with the social media marketing focus, a student should be able to demonstrate the below competencies. All content on your blog, Facebook page, Twitter profile, YouTube channel, etc.,
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Marketing, Youtube] How To Make a B2B Company “Sexy” with Social Media [Infographic]
    32% invest in social media as an outbound marketing channel. Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 77% YouTube. How B2B marketers distribute content across social channels: 26% on Pinterest.
  • SYNECORE  |  FRIDAY, APRIL 4, 2014
    [Marketing, Youtube] 4 Things You Need to Know About Designing Your Website
    Love marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Overwhelmed by all the latest and greatest trends in the web industry? Looking to redesign your website, but not sure where to start? Look no further! Follow @deannabaisden. Follow @SynecoreTec
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [Marketing, Youtube] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include hating on content marketing and an online retailer’s commitment to patiently grow an audience for its new content portal first – before attempting to monetize it. Content marketing in the news.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 21, 2011
    [Marketing, Youtube] Mad Marketing TV – Buyer Personas with Adele Revella
    Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software. Mad Marketing TV runs every Thursday at 9am PT/Noon ET at the Mad Marketing TV channel at YouTube and MadMarketingTV. The next show is December 1st.).
  • CHIEFMARTECH  |  WEDNESDAY, JULY 13, 2016
    [Marketing, Youtube] chiefmartecTV: The myths & monsters of agile marketing
    Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing. My special guest was Roland Smart , VP of Social & Community Marketing at Oracle, author of the book The Agile Marketer , and co-host of The Marketing Agility Podcast. chiefmartecTV
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [Marketing, Youtube] Creating content for your marketing programs. How to do it.
    Content marketing is the rage for companies who sell products to businesses. The advice is to create all types of print – ebooks and white papers; audio – podcasts; and video – YouTube and other videos. Let me see if I can give you some free tips to get started on content marketing in your business.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] Is Your Social Media Consultant an Expert or a Wannabe?
    According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Marketing Miscellany Marketing Soapbox
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Marketing, Youtube] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot. Over 3.1 Over 2.2
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Marketing, Youtube] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. It’s up to the savviest content marketers to glean what they can from ad copywriters before the profession disappears. Headlines Matter.
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Marketing, Youtube] Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine
    How Marketers Are Using Vine. While it's only been a day since the launch of Vine, we've already seen marketers start testing it out for themselves in creative ways, courtesy of Mashable. How Vine Is Making Video Content More Accessible to Marketers. Some Ideas for Creating Vine Videos for Marketing. Vineception vine.co/v/b5D7vzrz6OY.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Marketing, Youtube] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. YouTube. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. You can find Jeff Ogden, President of Find New Customers , nearly everywhere. LinkedIn.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing, Youtube] Stop Flushing Your Online Marketing Dollars Down the Toilet
    So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. Tweet. SEO Has Changed. Do they leave?
  • WEBBIQUITY  |  MONDAY, JUNE 4, 2012
    [Marketing, Youtube] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. You can post a video on YouTube, pin an infographic on Pinterest, upload a presentation to SlideShare, and embed any of these in a blog post. Recent research shows that only 37% of the Inc.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Marketing, Youtube] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    But a new announcement may help put it back on the radar, at least for marketers. Recordings: Once your Hangout ends, Google+ will upload a recording to your YouTube channel and your original Google+ post so you can easily share your video content even after the live event ends. Step 4: Connect Your YouTube Account. until now.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Marketing, Youtube] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Content Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing, Youtube] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers. ” on YouTube. Are you a marketing leader for a savvy marketing company in Tampa Bay? I am looking for the leaders of the best marketing companies in Tampa Bay.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Marketing, Youtube] The State of Inbound 2016 Is Here [New Report]
    And as technology changes, the inbound marketing methodology must evolve with it. And while we still have great benchmark data on how marketers and salespeople do their job today, we also have included new datapoints on how technology is changing consumer habits and where marketing and sales is headed in the future.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Marketing, Youtube] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    Diving into video marketing can be a real challenge for many organizations. However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. That’s because for today’s B2B marketers, video has become a must-have demand generation tool. Moving Images.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Marketing, Youtube] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing, Youtube] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture: Pinterest – the virtual pin board for all things interesting! Stand out – use a video!
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Marketing, Youtube] Why Marketers Should Invest in Visual Content Creation
    But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. Not convinced? Gives Your Brand an Identity.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing, Youtube] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 29, 2015
    [Marketing, Youtube] Want to Excel at Social Media Marketing in 2016? Read This. [Infographic]
    What do you need to excel at social media marketing in 2016? Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Neal Schaffer.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Marketing, Youtube] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. We help hundreds of the world’s top brand publishers run their content marketing programs.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 13, 2011
    [Marketing, Youtube] How Viral Marketing Can Kill You
    Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. A Viral Marketing Lesson. Start Engaging.” Here’s why.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing, Youtube] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Marketing, Youtube] 7 Creative Ads Even Inbound Marketers Can Love
    In fact, if you love the ad enough, you may seek out it on YouTube to interact with again (and maybe even send it to your friend because it''s just that awesome). If you''re trying to integrate some advertising into your inbound marketing campaigns , you want your ads to fall into the "good" category. But, not all ads are bad.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing, Youtube] How and Why to Get Started with Video Advertising
    If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. Let’s look at just one platform for video advertising: YouTube. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Upload to YouTube: This part is crucial.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Marketing, Youtube] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    To the content marketing professional, a photo, illustration, or other visual content is a natural corollary to the written word. We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Marketing, Youtube] Ask and thou shalt receive
    Even ten years later, even in a much more competitive influencer marketing market, we’re still rocking it with companies like Kimberly-Clark and Skinny Coconut Oil. I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). And I agree.
  • SYNECORE  |  SATURDAY, JUNE 7, 2014
    [Marketing, Youtube] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
    In the second stage of the Integrated Digital Marketing process, we examine some effective tactics and actions you can take to convey and promote your brand. Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! Follow @deannabaisden.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Youtube] 8 Ways to Improve Your Online Content Marketing
    In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Let’s dig in.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Marketing, Youtube] Lies My Content Marketing Expert Told Me
    So I thought I would take this opportunity to call out some of these Great Lies of Content Marketing (with the caveat that I come from a mostly B2B and tech background, and work with many smaller companies AKA startups; I understand that people in other fields may have different experiences). Content MarketingLie #1: Content is King.
  • SYNECORE  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing, Youtube] 3 Ways to Develop Your Digital Voice - #MarketingTechMin
    If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. Finding your voice is critical to creating a successful online presence. Follow @SyneCoreTech
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Drupal Resources for Marketers
    There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Below is a list of useful Drupal resources for marketers to help with those inevitable Drupal-related questions that may arise. Google/YouTube. Don’t worry though, I’ve done some of that work for you.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing, Youtube] Facebook Video: Why It’s Time to Pay Attention
    Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. To dive into more on social media marketing or video? Video Content Marketing: The Three Es of Success.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing, Youtube] How to Identify Buyer Personas for Professional Services Marketing
    Developing a content marketing strategy can seem intimidating. Think of buyer personas as imaginary clients that fit within each of your target markets. SEE ALSO: Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care. Content Marketing Strategy How do you begin? Who are your buyers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing, Youtube] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    YouTube’s new strict policy about what counts as advertiser-friendly content and Twitter’s discontinuation of their Vine app negatively impacts the livelihood of content providers who have focused on these platforms. By Mars Dorian, {grow} Contributing Columnist. Hence, it’s just like our social media world:). You get ranked.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 18, 2011
    [Marketing, Youtube] Making the Most of Content Marketing Efforts
    Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Add your YouTube videos to your Facebook page. Include links to your content in marketing materials. Put content links in your ads.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Marketing, Youtube] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. A crucial part of any inbound marketing strategy is something that lots of people forget about. inbound marketing Advertising Hey guys.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Marketing, Youtube] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? are key qualities in a modern marketer. Read the full version here.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 26, 2012
    [Marketing, Youtube] Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
    Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network. If you were unable to attend, you missed out on some great sessions providing ideas on how to optimize your Inbound Marketing strategies.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Marketing, Youtube] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. so here are some of our picks for marketers of all stripes. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. Stunts.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing, Youtube] How to Master Pinterest for B2B Marketing
    However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. The biggest challenge for many B2B companies that want to use Pinterest as a marketing channel is a lack of visual content. Let's face it.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Marketing, Youtube] 5 More Provocative and Daring Marketing Campaigns So Far in 2013
    Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. Just check out some of the YouTube comments. Modern Marketing The ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Marketing, Youtube] Stop creating Random Acts of Content
    I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. After listening intently for a couple of hours, the marketing director said, “we have to stop creating random acts of content.” By Mark Schaefer.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketing, Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    There are several benefits to moving some of your PPC marketing dollars to LinkedIn: The PPC ad program at LinkedIn is relatively new. As with any marketing initiative, you’re going to want to closely monitor which ad campaigns and keywords are most effective. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Marketing, Youtube] How 3 Insurance Companies Took Content Marketing by Storm
    “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We The goal is to create engagement,” Johnson said.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Marketing, Youtube] 4 Keys To A Sustainable Content Marketing Strategy
    The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Here are some other keys to a sustainable content marketing strategy: 1.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Marketing, Youtube] 10 Marketing Tools for Visual Content Creation
    This post, 10 Marketing Tools for Visual Content Creation , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. For those marketers in a similar predicament, I wanted to share a few tools I’ve found that are easy to use and produce great results. PicMonkey.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Marketing, Youtube] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. What This Means for Marketers and Publishers. Maybe. Here's why.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Marketing, Youtube] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Don’t be naïve.
  • SYNECORE  |  FRIDAY, MAY 31, 2013
    [Marketing, Youtube] Why Everyone Should Learn to Code - #MarketingTechMin
    Just like you might learn a language like French or Spanish, it has become more and more relevant for the marketer to learn to speak code. Even if your job description might not require you to design websites, learning a little bit of code can make any task - from email marketing to blogging - easier and less time consuming.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing, Youtube] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. Guess what?
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Marketing, Youtube] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. What happens when you create an emotion? Why is that?
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 17, 2009
    [Marketing, Youtube] The Buzz about Social Media Marketing
    So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. It started with relationship selling and has now been expanded into “relationship marketing” through social media. They leverage LinkedIn, Ning, YouTube, and Twitter.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Marketing, Youtube] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. B2B Web Strategy Search Engine Marketing Video
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing, Youtube] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards. This U.K.-based
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Marketing, Youtube] How do you use social media to promote a boring product?
    And while Taco Bell has a mega-hit with the Doritos Taco Loco, Chipotle has taken the marketing world by storm with its bold and original social marketing campaign, based on extraordinary “mini movies” loosely telling a story about their wholesome products. In fact, they are dominating the market for burrito conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. You see, to LEAD a marketing department you don’t have to be a social media expert. So I have this problem. Here they are.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Marketing, Youtube] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR This Old Marketing podcast. Enrollment is now open for the new semester of Content Marketing University. And don’t forget to send in your submissions for the Content Marketing Awards.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    All Facebook) Marketing Automation 101 (marketo) Twitter seeks more, better advertising with new API (GigaOM) What We Talk About When We Talk About “Social” (Harvard Business Review) Are You Missing Out on This Amazing Opportunity? (Jim’s News & Notes
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Marketing, Youtube] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect." Watch Chris and Spencer chat about the "Ahh" campaign and its potential effects in this special break room edition of the Marketing Technology Minute.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 31, 2011
    [Marketing, Youtube] Happy Halloween! Only a few days to the premier of Mad Marketing TV
    “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days. Thursday, November 3rd at noon Eastern/9am Pacific is the premier of the B2B marketing show known as Mad Marketing TV , sponsored by Act-On Software. The Host of Mad Marketing. Happy Halloween! Filed under: MadMarketingTV.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing, Youtube] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Author information.
  • VERTICAL RESPONSE  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing, Youtube] What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO]
    © 2014, VR Marketing Blog. The post What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO] appeared first on VR Marketing Blog. Tools/Services Videos Applications Calendar Calendar Application Calendar Scheduling Calendaring Software google Google Calendar What''s New Weekly youtube All rights reserved.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Marketing, Youtube] Is 2014 the Year of Video Marketing?
    A few weeks ago, Act-On sponsored the webinar  Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?  This post, which sums up a presentation by Richard Boehmcke of Vibrant Motion , Kristen Craft of Wistia , and Zach Cole of Lyft is the first of two recaps of this webinar. 5 Technical Tips for Better Video Marketing.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Marketing, Youtube] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. For marketers, this is great news.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Youtube] 7 Resolutions Your School's Marketing Department Should Make
    It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. Your prospects want to know you see them.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing, Youtube] Summary: Social Media Marketing Report 2011 [REPORT]
    Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. It seems to be that the more social media experience a marketer has the more time they spend utilizing these sites.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 8, 2013
    [Marketing, Youtube] Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales
    This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. What does that 60% figure mean for marketers? ” Marketing needs less top of mind awareness and more Youtility – marketing so useful, people would pay for it. To learn more. Not now.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Marketing, Youtube] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? billion on social marketing in 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing, Youtube] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The use of Twitter surged by 11% in 2012. Tweet.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Marketing, Youtube] Meet Your New Chief Marketing Officer, Jeff Ogden
    Jeff Ogden , President of Find New Customers is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. My favorite marketing word is YOU too.).
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketing, Youtube] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    Jeff Ogden, President of Find New Customers and Host of popular Mad Marketing TV show, Brings His Fresh Perspective to Sales and Marketing for B2B Audiences. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them. Christina “CK” Kerley, CKB2B.com , Mobile Marketing expert. online.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 19, 2015
    [Marketing, Youtube] Six Steps to Strategically Building an Influencer Marketing Program [Free Webinar]
    Welcome to the era of Influencer Marketing. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Marketing, Youtube] How to become an influencer (even if you’re a little guy!)
    ” I focus on one target market. Most of my posts are personal and not your annoying internet marketing quotes that people tend to abuse and overshare. ”) If you’re not good at writing, you may consider YouTube or a podcast. Only now am I thinking of diversifying my content into a YouTube channel.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Marketing, Youtube] Content Marketing on a Shoestring Budget: Distribution
    Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” Part two recaps Cyndie Shaffstall’s portion of the webinar, concerning low-cost marketing and promotional strategies for getting your content out there. Think inbound marketing. Lots of graphics.
  • VIDYARD  |  FRIDAY, MAY 6, 2016
    [Marketing, Youtube] Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing
    Hello, and welcome to another episode of Video Marketing How-To! Test your Calls-to-Action or YouTube annotations to make sure they link to the right place. The post Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing appeared first on Vidyard. Blog Video How-To
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Youtube] The Anatomy of Shareable Facebook Video
    Imagine you’re a mid-level marketer who has a good thing going. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. Marketing Video MarketingA Growing Wave. Filming for Form and Behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing, Youtube] Case Study: Denny’s flips its audience with a sassy social media strategy
    As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. ” They may not have the mechanisms in place yet for measurement, but the organization believes in the inherent value of connecting with customers through social media and content marketing. “We
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach. Video interview of the author (YouTube). You post it.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 26, 2012
    [Marketing, Youtube] VIDEO: Future of Advertising
    According to Story Worldwide, it's a lot like content marketing. Watch on YouTubeWhat is the future of advertising? In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Marketing, Youtube] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Marketers will undoubtedly get many key opportunities to use IoT device technology to enhance their campaigns, but, more importantly, they can also help people improve their everyday activities and quality of life. #2 As marketers, we must always think a few steps ahead, and that includes pondering optimizing for other channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? I play this little marketing mind game with myself. Adult diapers. It depends!
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Marketing, Youtube] The Shocking Truth About Online Marketing
    After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for a couple of years now (something that has changed my own perceptions of marketing completely) I have come to realize that marketing pundits are arguing about the wrong marketing paradigms.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Marketing, Youtube] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 26, 2016
    [Marketing, Youtube] Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?
    In theory, a very efficient and effective means of achieving direct marketing. It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. WHAT DOES THE DATA SAY? ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD? The answer to this is often the ‘Micro-Influencer’.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Marketing, Youtube] What Google Really Doesn’t Want You To Know About Search
    Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. Here’s a few ways you can do that: Think about your digital marketing holistically. of the $2.24
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Marketing, Youtube] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 5 stars.
<< 1 2 ... 9 10 11 12 13 ... 33 34 >>