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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Marketing, Youtube] What Your Business Needs To Know About Google+
    Google didn’t immediately unveil brand pages for businesses and marketers. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. That’s a modest assessment. You don’t.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Marketing, Youtube] Marketing Resolutions for 2013
    The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Produce a video in the first quarter of 2013 and post it on YouTube. Given the trend to more visual content, design skill development will be crucial for creating effective content for social media and other marketing channels. Do email A/B tests.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 15, 2012
    [Marketing, Youtube] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
    There’s been much buzz recently about the use of images in social media marketing.  Savvy marketers are jumping on board and exploring ways to incorporate imagery into the marketing mix. For as long as marketing has been around, there‘s been a tension between the use of words and pictures to sell products. among others.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Pinterest for B2B Marketers. Twitter for B2B Marketers. No prob.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Marketing, Youtube] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Don’t be naïve.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing, Youtube] You Need Better Content, Not More
    48 hours of video are uploaded to YouTube every minute. In a world drowning in content, the secret to success is not more content marketing – it’s better content marketing. Becoming platform proficient is now a skill marketers must posses, Clark said. Last year, over 100 trillion emails were sent out.
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Marketing, Youtube] The Changing Rules of B2B Marketing
    Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Marketing, Youtube] 5 Content Marketing Trends to Plan Your 2017 Budget
    As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Last Year’s Content Marketing Trends. ” 2.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Marketing, Youtube] LinkedIn Company Page Checklist for B2B Marketing
    Then, you'll name your product or service, add a logo, write a description, list key features, post a disclaimer, add a URL (a custom trackable landing page works well here), list a company contact, add a special offer and link to a YouTube video. Download advanced content from our B2B Marketing Idea Series For example if you use Inc.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 21, 2011
    [Marketing, Youtube] Mad Marketing TV – Buyer Personas with Adele Revella
    Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software. Mad Marketing TV runs every Thursday at 9am PT/Noon ET at the Mad Marketing TV channel at YouTube and MadMarketingTV. The next show is December 1st.).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Marketing, Youtube] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Need to improve? 
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing, Youtube] The Art of Marketing: 6 DIY Design Projects to Try
    Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. We can''t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. The Art of Marketing. But, in fact, there is.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Marketing, Youtube] How to Produce 269 (or more) Content Assets From a Single eBook
    by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. .
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Marketing, Youtube] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    YouTube launched in 2005. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. The Content Marketing Imperative # MPOMMA # IWNY. Marketing has become highly ineffective because consumers can now tune us out.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing, Youtube] Reel in These 5 Video Marketing Must-Dos
    This is one of many arguments for increasing video usage in your content marketing. In a recent survey of VerticalResponse customers, 35% of respondents indicated they are using YouTube as part of their marketing strategy. Right now, Dinsmore considers video marketing an underutilized tool, but he expects big changes this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing, Youtube] Your social media strategy plan: Where do you START?
    Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Here is a trick to see if you truly have a marketing strategy. Marketing strategy.
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Marketing, Youtube] 7 case studies prove mobile ROI to healthcare marketers
    Is mobile marketing ready to change healthcare? Mobile marketing  is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Does mobile marketing “show me the money.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Marketing, Youtube] A guide to free and easy influencer research tools
    As influence marketing has gotten hotter, the prices have gone up on great platforms like Traakr and Appinions which don’t even offer free trials any more. So here are a few work arounds for people trying to get a handle on influence marketing on the cheap. Are they engaged with your ultimate target market? Klout.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 10, 2013
    [Marketing, Youtube] A Content Marketing Strategy Using Paid, Owned, and Earned Media
    “Content marketing” is a perhaps the fastest-growing marketing tactic being used today. The Content Marketing Institute has a new study, “ B2B Content Marketing 2014: Benchmarks, Budgets, and Trends–North America” , that shows who’s doing it (most of us)—. Content Marketing content marketing
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Marketing, Youtube] How to Breathe New Life Into Your Marketing With Visual Content
    But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. YouTube. Twitter.
  • MARKETING ACTION  |  WEDNESDAY, MAY 7, 2014
    [Marketing, Youtube] Lessons for Marketers From the Second Screen Experience
    So what, if anything, can we as marketers/users of social media ultimately learn from it? If you’re using different kinds of media to reach potential buyers (Google+ hangouts, Vine videos, YouTube), tie them together with a uniform URL or motif, or a theme that encourages buyers to move between them and reminds them of what you offer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing, Youtube] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%. Tweet.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 13, 2011
    [Marketing, Youtube] How Viral Marketing Can Kill You
    Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. Viral Marketing Lesson. Start Engaging.” Well, yes and no.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] How to Promote an Event with Social Media
    Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing, Youtube] 6 Tips for Easy Ebook Promotion with Social Media
    People love YouTube. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. You can repeatedly use your video as a marketing tool by changing the teaser content you post along with the video URL. Really? Yes, I did say “easier.”. Yes, you are the expert, not the ebook. Make a Video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing, Youtube] Good news for the economy might be bad news for social media
    So, it stands to reason that the growth of social media will slow as the economy improves and we have less time for Farmville and entertaining ourselves with YouTube videos. Marketing SolutionsBack in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Marketing, Youtube] How to Improve Your Influencer Marketing Strategy
    Contemporary business owners and marketing managers have a lot to juggle on a daily basis, but the one question that is never too far out of mind is “How do we attract and retain more loyal customers on a daily basis?”. The answer for many businesses is – social influencer marketing. Modern Marketing Social Influencer Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Marketing, Youtube] Highlights from my #SMMW keynote speech
    This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world. How do we measure social media marketing? Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Marketing, Youtube] 18 Ways To Build Trust Within Your Online Network
    But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Marketing, Youtube] Navigating the Global Digital Ad Landscape [Infographic]
    Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing, Youtube] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. So little did we know in the quiet of an evening in November just 2 days before Thanksgiving, Facebook gave marketers something really to be thankful for on Thanksgiving!
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing, Youtube] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. Her video on Youtube was shared in social media more than 2,450,000 times. Now, back to Miley.
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Marketing, Youtube] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect." Watch Chris and Spencer chat about the "Ahh" campaign and its potential effects in this special break room edition of the Marketing Technology Minute.
  • RADIUS  |  TUESDAY, JUNE 2, 2015
    [Marketing, Youtube] 3 Proven Ways to Generate Leads with Video
    Or at the very least, a valuable marketing tool. And 70% of B2B marketers claim video to be the highest converting medium. Above all, this multi-sensory, engaging channel is good for a lot more than growing view counts on YouTube and general brand awareness. B2B Marketing lead generation video marketing
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Marketing, Youtube] How Major Brands Are Winning Through Episodic Content
    Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. Episodic content is already capturing the attention of your target market.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Marketing, Youtube] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? The two books that helped me were Welcome to the Funnel , by Jason Miller, and Epic Content Marketing , by Joe Pulizzi. From that point on, all of our marketing efforts evolved for good.
  • MARKETING EDGE  |  TUESDAY, JUNE 19, 2007
    [Marketing, Youtube] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • REPUTATION TO REVENUE  |  FRIDAY, JULY 10, 2009
    [Marketing, Youtube] Bad service blowback - United Breaks Guitars
    Thanks to Marketing Pilgrim for the pointer. Tags: Reputation Social Media customerservice davecarroll reputation socialmedia united youtube Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. Four days after posting the video, and 1.3 Obviously the damage is done.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing, Youtube] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Youtube] B2B Video Marketing Tips
    2015 was widely touted as “the year of video marketing.” ” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing results and ROI. Here are a few things to keep in mind to help video marketing work for your B2B firm: Create a plan.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing, Youtube] Branding, Bail Bonds & Sweet Tea: A Video Roundup
    Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? Jay Baer and Amber Naslund spoke about their new book “ The Now Revolution &# and why social media is turning marketing into the “ligament in the knee&# of every organization. by Jesse Noyes | Tweet this. No, no. Share email.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing, Youtube] How to Identify Buyer Personas for Professional Services Marketing
    Developing a content marketing strategy can seem intimidating. Think of buyer personas as imaginary clients that fit within each of your target markets. SEE ALSO: Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care. 3. Content Marketing Strategy How do you begin?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing, Youtube] How to Take Advantage of a Negative Review from an Authority
    There is a tendency for some to immediately respond to negative reviews by creating a YouTube video or tweeting something out almost immediately after things happen. parker Robert Parker syrah take advantage Tercero Wines the wine advocate Wine wine purchase Wine rating wine ratings wine spectator YouTube Alas, I am not. Thanks!&#.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing, Youtube] Unique Ways to Build Your Email List
    On every YouTube video you upload, include a note, box, speech bubble, etc. ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. If you’d like to link to your sign up form or website outside of YouTube, follow these steps. So far, so good.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Marketing, Youtube] The Who, What, Why & How of Sharing Information [Infographic]
    YouTube reaches more U.S. Corporate Marketing Infographics Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. How We Share.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 18, 2011
    [Marketing, Youtube] Making the Most of Content Marketing Efforts
    Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Add your YouTube videos to your Facebook page. Include links to your content in marketing materials. Put content links in your ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Marketing, Youtube] The state of the nation on SEO, content strategy and earned media
    I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Marketing, Youtube] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely. From there, it's been up to Richards and his team at Sony to draw up the marketing plans.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Marketing, Youtube] 11 Must-Subscribe Marketing News Blogs and Websites
    The savviest marketers are constantly staying on top of the latest trends and news in marketing. Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. 11 Must-Read Marketing News Blogs/Sites. 1. Are you one of them?
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Marketing, Youtube] OneRiot.com - b2b marketing
    Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips. Unlike other B2B marketing blogs, our mission is to deliver snack-size. Social Medi. Wonde.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Marketing, Youtube] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    If the experiment works, it’s a sign serial videos could become an Instagram marketing trend. We have 15-second video clips getting 3 million views,” National Geographic’s chief marketing and brand officer Claudia Malley told Adweek. Click here to view the video on YouTube. Marketing Video Marketing
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing, Youtube] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. Ways B2B Marketers Can Use Secret Pinterest Boards. 1. Guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 16, 2013
    [Marketing, Youtube] The changes to Google+ are great. But they don’t matter
    We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. That is incredible market penetration. They have a marketing problem. Google techologies innovation marketing strategy Psychology and social media google + google glass google now google plus google+ adoption wanted to stand up and cheer.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Marketing, Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
    We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Marketing Budget.
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing, Youtube] 3 Reasons Why Your Content Isn’t Converting
    When it comes to B2B content marketing, this usually points to a very specific issue with your content strategy — a problem with your content experience , or the environment in which your content is consumed. One of the worst conversion mistakes marketers make is not providing people with an option to continue their journey. Context!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Marketing, Youtube] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  The report, which highlights responses from more than 1400 B2B software marketers across the U.S. YouTube (69% vs. 61%).
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Marketing, Youtube] Social Pro | A New Way for Staffing Firms to Use Social Media
    To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds. social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. Introducing Social Pro by Haley Marketing Group.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Marketing, Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Marketing, Youtube] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Top traffic sources. Most of these are easy and free to track.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing, Youtube] Developing a Social Media Marketing Strategy in Technology
    And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. Developing Your Social Media Marketing Strategy.
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Marketing, Youtube] The 12 Days of Social Media; a Holiday Post
    I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. YouTube videos viewing. Slideshares uploading.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Marketing, Youtube] What is One of the Most Important Contributors to Marketing Automation Success?
    Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. What is One of the Most Important Contributors to Marketing Automation Success?
  • ANYTHING GOES MARKETING  |  TUESDAY, AUGUST 7, 2007
    [Marketing, Youtube] 5 Ways to Set Expectations in Online Marketing
    Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages. If you don't give them this control (and you should), make sure they know what type of marketing messages they can expect to receive and how often. Why is this so funny? Get creative!
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Once you’ve found the right experts to talk to for your audience and content marketing needs, it’s time to break the ice and make the initial contact.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Marketing, Youtube] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Waterfall is center of all marketing. Because it’s real. Silos must go.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing, Youtube] Social media in B2B – the latest stats
    Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. There’s another contender on the block: the ambitious maverick, YouTube.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketing, Youtube] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Marketing, Youtube] Survey says: ANZ Companies use social media for business
    Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. How does this chart help you with your social marketing strategy? Social Media Use.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing, Youtube] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Enjoy!] For B2B companies, getting found is just the beginning.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Marketing, Youtube] 8 Killer Tips for Harnessing the Power of SlideShare
    Savvy marketers have called SlideShare the “sleeping giant.” Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But many marketers aren’t tapping into its full potential. Many marketers create content they think will perform well. Tell a story.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. Free Download: Facebook Marketing Case Studies.
  • SYNECORE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing, Youtube] The Best Branded Content of the Week: December 22, 2012
    Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. YouTube – Rewind YouTube Style. YouTube’s much anticipated yearly mashup of popular videos did not disappoint this year. Congratulations. Jell-O - Mayan Apocalypse.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Marketing, Youtube] How to Make Your Online Videos Stand Out from the Crowd
    Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within … Continue Reading. Video
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 25, 2012
    [Marketing, Youtube] VIDEO: The Future of Online Digital Marketing
    Watch on YouTube From conversion optimization specialist Raul Abad, here's a video about the current state of digital life, and projections for through 2015.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Marketing, Youtube] 10 BtoB Marketers Predictions for 2010
    So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Marketing, Youtube] Editing: Is social media realtime or permanent?
    How about YouTube? Calling all archivists and librarians: Big opportunity here… Social Media Marketing Facebook Google social media Social network twitter Wikipedia YouTubeImage via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Marketing, Youtube] The Evolution of Social Media Since 2004 [Infographic]
    But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. Same goes for YouTube, which made video accessibility and shareability online as simple as can be. Can you believe it''s only been 10 years since Facebook was founded?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Marketing, Youtube] Meet Your New Chief Marketing Officer, Jeff Ogden
    Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. If it doesn’t work, why keep trying?
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Marketing, Youtube] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Marketing, Youtube] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Read the full story from Marketing Land here. Not to worry, though!
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [Marketing, Youtube] The Recession is Here - Time to Become an Eco-Marketer
    When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 27, 2010
    [Marketing, Youtube] The bar for viral marketing keeps getting higher
    Wanted to pass along another example of excellence in viral marketing. Tags: Internet marketing YouTube and video It has also received 10 million page views. In ONE week.  The bar for quality and entertainment value just keeps getting higher and higher, doesn’t it? Share this on del.icio.us. Digg this! Tweet This!
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach. Video interview of the author (YouTube). You post it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing, Youtube] A Guide to Creating Content in Just 15 Minutes a Day
    The post A Guide to Creating Content in Just 15 Minutes a Day appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A Guide to Creating Content in Just 15 Minutes a Day appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course you are! by Mark W. Schaefer awesome! Thanks! Really.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing, Youtube] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Marketing, Youtube] Why Reddit Is Relevant To Marketers [CHART]
    The well thought out social media campaign raises interest and support for manned space exploration, and from a marketing perspective, has surpassed other efforts of NASA, and cost the agency practically nothing. Successful Modern Marketing takes an integrated approach to social media.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketing, Youtube] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    Jeff Ogden, President of Find New Customers and Host of popular Mad Marketing TV show, Brings His Fresh Perspective to Sales and Marketing for B2B Audiences. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them. Christina “CK” Kerley, CKB2B.com , Mobile Marketing expert. online.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing, Youtube] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Big data.
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Marketing, Youtube] Evolution of Marketing for Professional Services: New Learning Frontiers
    Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier. In fact, marketing continues to increase in both complexity and pace. Marketing technologies. LinkedIn, Twitter, Facebook, YouTube, and others).
  • JUNTA 42  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing, Youtube] The Muppets and Content Marketing: 3 Things You May Be Missing
    You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. Guest blogging, guest webinars, blog commenting and speaking at partner events is necessary for your content marketing efforts to work. We use content marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Marketing, Youtube] 5 B2B Brands That “Get” Storytelling
    As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Just check out the views on its YouTube video of testing a rejected takeoff. That seems to be changing, though. Cisco.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Marketing, Youtube] 10 Things You Probably Don’t Know About Google+
    The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Whatever Google product you touch: YouTube, Gmail, Drive, etc., Not convinced?
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Marketing, Youtube] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Read a marketer's guide to understanding Google Panda here.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Marketing, Youtube] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? But even as the broader economy seems to falter, many companies leveraging internet marketing are growing and thriving, and the survey gives marketers a deeper look into the current state of a fast-moving industry.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Marketing, Youtube] How (and Why) to Map Your Company’s Digital Landscape
    Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
  • CONTENT STANDARD  |  FRIDAY, APRIL 1, 2016
    [Marketing, Youtube] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    ” This is big news for enterprise marketers everywhere. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. Previously, marketers would have to use the description to pose the question, and then the on-camera subject would be rushed to answer.
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