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  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Marketing, Youtube] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Check out the example.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Marketing, Youtube] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s a one of their videos from YouTube.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing, Youtube] 22 Effective SEO Tips to Optimize Your B2B Website
    Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. B2B Internet Marketing SEO B2B Social Media Demand Generation Industrial Media Powerpoint Video WordpressDo you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both. Don’t rely on Google.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Marketing, Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing, Youtube] Google Rolls Out New Way for Nonprofits to Collect Donations
    Sounds like a nonprofit inbound marketer''s dream, right? This post will walk you through exactly what One Today is, and how to use it for your cause marketing. mobile marketing nonprofit 'Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. It expands your donor base.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Marketing, Youtube] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Marketing, Youtube] High-Performance Email Marketing for Attracting and Engaging.
    And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Marketing, Youtube] Google Will Be the Largest Content Producer in Three Years
    For those of you who understand the stock market, Google trades at a PE Ratio of 12.3, And now, according to the Wall Street Journal , Google is putting up $100 million to create content for its YouTube franchise. Branded Content Content Marketing Custom Publishing Google predictions publishingTo partner or not? And Google Grew.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 4, 2007
    [Marketing, Youtube] Let the 2008 Trend Lists Begin
    Tom Pick of Web Market Central also provided me with his predictions for 2008. It's not about running ads on YouTube, it's about participation: if a CEO or anyone else can bring value to a particular community (e.g. Here are links to other Top Trends for 2008: Top Marketing Trends via CRM Blog. WSJ, BusinessWeek, etc.) del.icio.us
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Marketing, Youtube] How To Have A Sexy Campaign In An Unsexy Industry
    According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. YouTube (77%). You must invest in social media.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Marketing, Youtube] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. It provides more global coverage than U.S.-centric
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing! No prob.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Marketing, Youtube] How to Enhance Your Internet Presence With Social Media [Free Ebook]
    People post product questions on Facebook, seek recommendations on Twitter, and view promotional videos on YouTube. To check out a band or DJ, I'll visit YouTube. Case in point: you need more than just a website to be effective with internet marketing. YouTube. Twitter. LinkedIn. So what are you waiting for?
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Marketing, Youtube] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Don’t be naïve.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Marketing, Youtube] How Inbound Marketing Can Fuel Native Advertising
    Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising?
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Marketing, Youtube] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. YouTube's Built-In Video Editor Gets Better, From Mashable. Yikes.
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Media – A Video Creator’s Checklist From YouTube  (Marketing Profs). Tips For Gamifying Your Marketing Plan  (Mashable!). Future Lab).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Marketing, Youtube] What Your Business Needs To Know About Google+
    Google didn’t immediately unveil brand pages for businesses and marketers. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. That’s a modest assessment. You don’t.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Marketing, Youtube] The Art and Science of Viral Videos
    Though there have been many analyses on why content goes viral, we''re going to dive into two key sources: a study by Elon University and a book by Jonah Berger, Assistant Professor of Marketing at Wharton, called Contagious: Why Things Catch On. “ Flea Market Montgomery ,” a musical video advertising for a flea market.
  • SYNECORE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing, Youtube] Video Rules! Why You Need it in Your Content Marketing
    As marketers, we know that content is vital to generating leads , and because of video’s superstardom, it is a special piece of content that can really ramp up lead generation. To break it down, here are five reasons why your business needs to be doing video marketing : Video humanizes your brand. 'Yes, I love cat videos. Ah right.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 6, 2010
    [Marketing, Youtube] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
    “ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. &# (Eccolo Media). But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information. This one ran in January. comes in.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Marketing, Youtube] Everything Marketers Need to Know About SOPA
    If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Marketing, Youtube] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable , he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable.". re·mark·able.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Marketing, Youtube] 42+ Social Media Marketing Tools
    Joe Pulizzi - Content Marketing Expert ), before someone else gets it. Find the alltop for your industry - here's content marketing. YouTube - The #1 video sharing site. Vimeo - an alternative to YouTube. Related Articles: 42+ Social Media and Online Content Marketing Predictions.   Here's a taste. 
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Marketing, Youtube] Search or Social: Which Is Best For Your Startup?
    With the rise of social media marketing , everybody is eager to jump on the bandwagon.   But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  Enter search engine marketing (SEM).  Remember, you’re writing not for yourself, but for your target market.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 2, 2010
    [Marketing, Youtube] The Future Is “Tradigital”
    Barry Judge, CMO of Best Buy , created a video called “ The Future is Digital “  He presents the story of how Best Buy evolved from a position of low price leader using mass marketing to more of an ongoing marketing conversation. Resources: The Marketing Capability:  The Future is Digital  (YouTube).
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Marketing, Youtube] How to Streamline Your Video Content Marketing Operation
    'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. But how do you create great videos time and time again? Your homepage?
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing, Youtube] 20 Stats Every Global Social Media Marketer Should Know
    So what's a global marketer to do? Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: Marketing Mag ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Fifth.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing, Youtube] Interesting Infographics: Top Content Marketing Trends You Need To Know
    'Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. came across an intriguing infographic by the Content Marketing Institute that explains why. Blogs – 76%.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Marketing, Youtube] Uncovered: The Future of Mobile Marketing
    It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. recommend you refer to WebDAM ’s infographic titled “The Mobile Landscape: 23 statistics that will drive the future of mobile marketing.” alone, $400 billion will be generated in mobile marketing by the end of next year.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing, Youtube] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing, Youtube] 10 Things Seth Godin Taught Me about Social Media Marketing
    The funny thing is that he never blogs or writes specifically about social media marketing, but his thoughts are so applicable to the situations that many of us social media practitioners face on a daily basis. Too many people focus on SEO without focusing on content marketing.  And Bryan made it happen.  We are all making it happen!
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging  (Marketing Profs). Best Practices For Small Business YouTube Marketing  (Mashable!). Four Steps to Building the B2B Website of Your Dreams (Marketing Profs).
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Marketing, Youtube] 8 Ways to Use Video to Make the Most out of Event Marketing
    Creating a memorable experience starts long before you even show up at the event and one of the absolute best tools for achieving a stand-out status is video marketing. It’s time to not only talk to the folks coming by your booth, it’s also time to continue marketing and get more of them there in the first place. Before the Event.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Marketing, Youtube] 8 Insightful Marketing Predictions for 2013 and Beyond
    2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! In fact, email will continue to be an important part of the marketing mix. That's cool.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Marketing, Youtube] Why Marketers Should Invest in Visual Content Creation
    But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. Not convinced? Gives Your Brand an Identity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Marketing, Youtube] Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler
    According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? ” (see chart).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Marketing, Youtube] Why your company may not need social media
    One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. Marketers are actually quite limited in the number of options they have based on the competitive structure of their industry.  Tags: Social Media best practices branding marketing strategy
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Marketing, Youtube] 57 Things You Can Do Right Now to Improve Your Website
    Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Thank you to the following Web design, SEO and content marketing experts for sharing their expertise. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design TipsBelow you’ll find their tips and as well as mine. Design.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Marketing, Youtube] What Raising a Toddler Can Teach You About Engagement Marketing
    As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. And the comparisons don’t end there.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Marketing, Youtube] 50 Unique Ideas for Your Next Email [Guide]
    Each month also contains a marketing tip to get your creative mojo flowing. Or, take a minute to compliment your staff by sending an email invitation to a team-building event like this marketing agency did. Valentine’s Day marketing doesn’t have to focus on flowers and champagne, the holiday comes with anxiety too.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Marketing, Youtube] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. In her own words, “Marketing is now about creating and developing new markets; not just identifying opportunities but also making them happen.”
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Marketing, Youtube] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Google helped the group revise its marketing plan, consisting of eight campaigns in paid search and remarketing, including 150 newly created text ads for an end-of-year giving campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing, Youtube] Your social media strategy plan: Where do you START?
    Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Here is a trick to see if you truly have a marketing strategy. Marketing strategy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing, Youtube] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Too many marketers are stuck in a reactive -- or, worse yet -- waterfall process of planning, writing, designing, approving, and launching that seems to take twice as long as it should. The Lean Startup Applied to Marketing. Now, the Lean Startup movement isn't actually a marketing industry movement. Sound familiar?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Marketing, Youtube] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. hi5 - hi5 is a social network focused on the youth market. Bit.ly - Bit.ly
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Marketing, Youtube] The Best Content Marketing at the 2014 World Cup
    No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! But marketers who want to insert their brand into the World Cup conversation are faced with huge challenges this time around. Here’s a taste of some of the World Cup content marketing I’ve seen coming. errmm, doctor’s appointment. GoPro.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing, Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    'Marketing teams today are dedicating significant time and resources (and often significant budget) to creating original, compelling marketing content. But even the best marketing content is ineffective if no one sees it. Leverage social media: Participating in social media is no longer just an option for content marketers.
  • WRITTENT  |  MONDAY, APRIL 15, 2013
    [Marketing, Youtube] Top 5 Tips on Making More Attractive Facebook Page
    'If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. The Facebook page of Content Marketing Institute manages to do all three at the same time. Content Creation Online Marketing Social Media Marketing People! Memes. Events.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Marketing, Youtube] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Theres a huge network of untapped potential below the waterline, and word-of-mouth marketing on social networks will extend your reach into that space.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing, Youtube] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. What makes your life as a marketer easier?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Marketing, Youtube] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. YouTube Tips and Tactics.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing, Youtube] Hail to the Content Chief: Content and Social Media Marketing Tips and Tricks, from the Campaign Trail and Beyond
    What can the current Presidential campaign teach us about content and social media marketing? presidential race, I thought it might be interesting and fun to set our content marketing sights on the world of politics. So, perhaps other marketers can learn a thing or two from them. TOPIC: Content and Social Media Marketing.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Marketing, Youtube] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing, Youtube] New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers
    Under the Affordable Care Act, Americans can now purchase health insurance for the price of a cellphone plan, meaning millions of consumers are entering the market for the first time. Stay in front of your potential customers by instituting marketing automation and pay attention to what they are clicking on. million hits!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Marketing, Youtube] How to Measure Success in Inbound Marketing
    'Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Email Marketing.
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Marketing, Youtube] Has Google Handed Market Share to Bing on a Silver Platter This Week?
    Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). In the meantime, Microsoft adCenter may see an upswing in popularity, as it already displays ads to 30% of the market
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing, Youtube] 10 Helpful Uses of RSS Feeds for Marketing
    By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). But it can be so much more to marketers. 10 Helpful Marketing Uses of RSS Feeds. Keyword search : [link] inbound+marketing. Subscribe to other YouTube channels. Write about it!
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Marketing, Youtube] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing, Youtube] 7 Ways to Sell Social Media to Your Marketing Department
    Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to sell the benefits of using social media to ones own marketing department. We are behind the curve and I need the buy-in of marketing to move forward. Do they have a YouTube channel? Tread with caution.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing, Youtube] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Social Media with Email Marketing – is it the Super Combo? Not so fast! Leave your comments below.
  • JUNTA 42  |  MONDAY, AUGUST 24, 2009
    [Marketing, Youtube] The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.
    Seth Godin blogged about the marketing reset as the movement from attention shortage to attention surplus. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Marketing is in the process of resetting itself (and has been for a while).
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Harness the Power of Your Social Evangelists.
    Many marketers today are desperately trying to figure out how Facebook, Twitter and YouTube help sell their products and services. Most know they need to incorporate social media as part of their marketing mix, they just don’t know how much and what their expectations should be when they do invest time and resources
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing, Youtube] Social Media vs. Traditional Advertising
    How to make the most of inbound marketing. If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing. When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Marketing, Youtube] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    YouTube Account: ? Maria Pergolino is VP of marketing at Apptus. It’s Time to Audit Your Website’s Social Functionality (Checklist) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social MediaSimple plan, right? Wrong! What do I suggest to fix this? How do you do this? Other __:
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing, Youtube] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    'Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. But what I find to be the worst is mediocrity. Many bloggers are writing  reasonable  content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketing, Youtube] 6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]
    If you agree with me on this, then you can easily understand why visuals have become so important to online marketers' content strategies , especially when you think about the increased emphasis social networks like Pinterest and Facebook are giving them. 2) As of 2012, YouTube now streams 4 billion online videos every day. think not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing, Youtube] Adopting a Piggly Wiggly View of Social Media
    Most marketing execs get this and the need to come up the digital curve. Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. Organizational Development marketing strategy social media social media solutions social media strategyBut I do know this.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Marketing, Youtube] 101 Signs You're an Inbound Marketer
    We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You use tools to streamline as much of your marketing as possible.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Marketing, Youtube] B2B Lead Generation: The Power of Video
    One of the key theme in B2B marketing is video. Should you have a YouTube channel? Look at what the supply chain software company, Kinaxis , (winner of our B2B Marketing Idea of the Year Award ) did with video. At Find New Customers, we’re big believers in video marketing. Do Salespeople Need More Leads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 16, 2013
    [Marketing, Youtube] The changes to Google+ are great. But they don’t matter
    We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. That is incredible market penetration. They have a marketing problem. Google techologies innovation marketing strategy Psychology and social media google + google glass google now google plus google+ adoption wanted to stand up and cheer.
  • INBLURBS  |  MONDAY, DECEMBER 20, 2010
    [Marketing, Youtube] Getting found online with social media SEO
    Share how to videos in sites like youtube and get found online easily through social media SEO. As youtube is visited by millions of visitors every day, it is very easy to get found online. Youtube. Marketing take away Tip: Getting found online is possible only by sharing your expertise with your niche. Slide share.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Marketing, Youtube] 11 Must-Subscribe Marketing News Blogs and Websites
    The savviest marketers are constantly staying on top of the latest trends and news in marketing. Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. 11 Must-Read Marketing News Blogs/Sites. Are you one of them?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Marketing, Youtube] The Marketer's Guide to Proper Social Media Etiquette
    'As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. Marketers just like you are coming up with hashtags to create campaigns and expose their brand. you gotta have some etiquette, man. Etiquette?
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing, Youtube] Social Media in an Hour a Day
    You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. Here’s how… Choose Your Battles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing, Youtube] Can social media change your company’s culture? I doubt it.
    So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. A well-managed, market-oriented company with a legacy of customer-centricity is going to do well with social media — and any other marketing innovation that comes down the line. 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Marketing, Youtube] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Driving awareness about a new product may involve marketing your webinar to specific user groups that are currently underserved by existing offerings. Teaching attendees best practices about your product will involve heavily marketing your webinar to internal users. Blog Content Marketing 'Who doesn’t love a good webinar?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing, Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
    This is the second post in Heather’s coverage of the Integrated Marketing Summit. Only in the last two years since my own daughter has become a Barbie Girl have I realized the brilliance of the experiential marketing program Mattel has orchestrated. If you missed the first post you can find it here.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Marketing, Youtube] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). Consider automobile manufacturing as an analogy. Nine Blog Metrics.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Marketing, Youtube] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    While the YouTube version doesn’t have the interactive abilities, it uses an annotation at the start to drive you to the brand’s website which is clever. From there you can see even more of their content and you start a video journey with them instead of sticking around YouTube. Why Interactive is Impressive.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Marketing, Youtube] Mad Marketing TV Episode 1 is done
    I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing, Youtube] Developing a Social Media Content Strategy
    Nor do people care about your marketing messaging. If you use YouTube for video, how does that fit in with your other channels? Content News & Notes Strategy adwords audience channels content strategies customer engagement developing google internet marketing keyword research Marketing reach search engine optimization Social Medi
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Marketing, Youtube] B2B Content Marketing: How To Get Your Prospects To Love You
    'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. For ages, marketing was constrained by space limitations (i.e. And lonely. Be Consistent.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Marketing, Youtube] What’s Changing With Social Media?
    Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. They know the company, its products/services better than anyone.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Marketing, Youtube] Learn How to Steer Your Content Marketing Course From Offshore Sailing School
    You can learn a lot about content marketing online. Bringing Modern Marketing to a Traditional Business. Although they have been doing this for a long time, there is nothing dated or old-fashioned about their approach to content marketing. Offshore Has Their Own YouTube Channel with Plenty of Engaging Videos.
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Marketing, Youtube] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Check out the Video tab Monitor when videos about your topic are posted on YouTube, Truveo, Vimeo, Dailymotion or Metacafe. Analytics Best Of Marketing Social Media Social Networks Strategy2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Be safe, and just login to save.
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Marketing, Youtube] Want to Influence Bloggers? Stop Begging and Start Blogging
    Blogs are the third most shared-from source online (after Facebook and YouTube). Consider this: 65% of brands participate in influencer marketing, or, active, direct outreach to bloggers. Content Strategy bloggers Blogging brand marketing Content Marketing influence Social Media thought leadershipAnd brands want in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 1, 2011
    [Marketing, Youtube] Is there really any hope for paid digital content?
    am a contributor to the awesome Content Marketing Institute but customers told CMI that they don’t have the time or budget to pay for more content. Clients need help in actually doing the marketing, so the CMI business model is rapidly adapting to their needs. 2) It must be scarce — This is the lesson of Marketing Profs.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 3, 2013
    [Marketing, Youtube] What Are You Doing to Improve Your Content Marketing Performance?
    According to 2014 B2B Content Marketing Trends , there are over two dozen tactics that you could use. Case Studies  - By market or application are in high demand by your target audience. Put it on your website, and put it on YouTube (create your own channel) with the appropriate search terms. You’ll be glad you did.
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Marketing, Youtube] Socialcam: The New Video Marketing Tool for B2B Firms
    The other inevitable question that comes up is how this tool stacks up to the video giant, YouTube. This is something that YouTube can’t compete with. Thoughts on Using Socialcam for B2B Video Marketing. -->. social media socialcam Video Marketing Favorite Marketing ToolsWhat is Socialcam?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 31, 2012
    [Marketing, Youtube] Leapfrogging Social Media Stumbling Blocks
    Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space.  With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?  Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Marketing, Youtube] What is Video Seeding and Does Your Brand Need it?
    'You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. You need to start video seeding.
  • ENGAGE  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing, Youtube] The Case Against ‘Content Marketing’
    'Arguing against content marketing? Would I, an executive with one of the top content marketing firms in the United States, really have the nerve to rail against what we do? The funny cat video on YouTube? But to call this content marketing is. But content marketing? Life marketing ? Information marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [Marketing, Youtube] Twitter leads Fortune 500 social media surge
    That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research. 69% of the F500 have YouTube accounts, a 7% increase from last year. YouTube is as popular with the F500 as Facebook. 69% of the F500 have YouTube accounts, a 7% increase from last year.
  • ENGAGE  |  MONDAY, MAY 20, 2013
    [Marketing, Youtube] 3 Ways to Engage with Today’s Empowered Consumer
    If this is now the case, then consumers today are armed to the teeth with more of both in an increasingly competitive and dynamic marketing arena. Thankfully, they also provided some great tips on how to ensure your marketing strategy doesn’t fall behind your competitors’ Consumers are more empowered than ever. Not likely.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Marketing, Youtube] 10 Error Messages That Make Marketers Cry
    As inbound marketers , we've all experienced it. 10 Error Messages That Make Marketers Cry. Picture the scenario: You're uploading a particularly lengthy video to YouTube, the upload status bar is at a promising 99%, and up pops this error message. Thanks for leading me on, YouTube. moments, remember, you're not alone.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Marketing, Youtube] How the Web Is Changing Video Marketing for the Better
    This is advice you'll often hear from experts about producing online video for marketing. Some of the online marketing videos we've started seeing today are more like short movies than interruptive ads, and that's a fundamental shift from traditional advertising. Make it short. But, wait -- what if this short attention span is a myth?
  • SYNECORE  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing, Youtube] Real-Time Content Marketing and What SMBs Can Learn from Oreo
    Real-time is a buzzword that’s been increasing in velocity around the marketing and journalism industries of late. It refers to the speed at which content hits the market. The Internet is blurring the lines between advertising and public relations, marketing and journalism. Anyway, here we are. There’s no going back. Case Study.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Marketing, Youtube] Expert Tips for Optimizing LinkedIn for Lead Generation
    by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides.
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