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  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Marketing, Youtube] 10 MORE of the Most Remarkable Marketing Campaigns in History
    But quite a few more top-notch marketing campaigns have been executed to near-perfection in the last several years (and decades). What also makes this campaign unique is the amount of earned media the film was able to garner in addition to its co-marketing partnerships created. million views on YouTube. Campaign. Not too shabby.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Marketing, Youtube] How to Breathe New Life Into Your Marketing With Visual Content
    But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. YouTube. Twitter.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Marketing, Youtube] New Inbound Marketing Music Video!
    You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing. Check out HubSpot's latest video, featuring The SEO Rapper. Hook Again.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Marketing, Youtube] Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler
    According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? ” (see chart).
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing, Youtube] How to Convince Your Boss to Invest in Social Media Marketing
    Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument. Social Medi
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Marketing, Youtube] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You''re already aware that content plays a huge role in today''s world of inbound marketing. Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing, Youtube] 10 Helpful Uses of RSS Feeds for Marketing
    By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). But it can be so much more to marketers. 10 Helpful Marketing Uses of RSS Feeds. 1. Keyword search : [link] inbound+marketing. Subscribe to other YouTube channels. feature=mhee.
  • VIDYARD  |  THURSDAY, AUGUST 22, 2013
    [Marketing, Youtube] How to choose the best music for your video marketing projects
    You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Consider the role of music. Example of fresh mix use music: 3.
  • MARKETING ACTION  |  WEDNESDAY, MAY 7, 2014
    [Marketing, Youtube] Lessons for Marketers From the Second Screen Experience
    So what, if anything, can we as marketers/users of social media ultimately learn from it? If you’re using different kinds of media to reach potential buyers (Google+ hangouts, Vine videos, YouTube), tie them together with a uniform URL or motif, or a theme that encourages buyers to move between them and reminds them of what you offer.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Marketing, Youtube] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Marketing, Youtube] 101 Signs You're an Inbound Marketer
    We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You use tools to streamline as much of your marketing as possible.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Marketing, Youtube] 10+ Ways To Use B2B Social Media In Your Business
    Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing, Youtube] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture: Pinterest – the virtual pin board for all things interesting!  Stand out – use a video! 
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Marketing, Youtube] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. YouTube's Built-In Video Editor Gets Better, From Mashable. Yikes.
  • ACSELLERANT  |  FRIDAY, MAY 9, 2014
    [Marketing, Youtube] The Truth about Video SEO
    The enormous gravitational pull of YouTube distorts everything within its reach. Video Marketing Strategy video content marketing Video SEO Video SEO is supposed to be orders of magnitude stronger than text-based SEO. So I’ve been researching it to figure out how to do it for my own website and to advise clients.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Marketing, Youtube] Digital Marketing Glossary, Part 2
    In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. Thus endeth Part 2 of the Digital Marketing Glossary.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Marketing, Youtube] Exactly one week to the premier of Mad Marketing TV
    Mad Marketing TV Launches in one week. One week from today is the launch of the new B2B marketing show Mad Marketing TV,with your host @fearlesscomp, the Fearless Competitor and. You’ll find the show on YouTube and www.madmarketing.tv. President of Find New Customers. Jeff Ogden, the Fearless Competitor. BLASTmedia.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Pinterest for B2B Marketers. Twitter for B2B Marketers. No prob.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Marketing, Youtube] Marketing technology and the challenges it brings for B2B
    Most marketers are more concerned with staying on board with the latest, but that can be pretty confusing too when there are so many concerns on the table. vocabulary rich in buzzwords won’t get the job done, nor will a whole suite of sophisticated marketing tools that nobody knows how to use properly. Focus on the long term.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. Every marketing team needs glue, too.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Marketing, Youtube] Measuring Marketing Effectiveness Online
    Are you measuring marketing effectiveness online for your digital marketing activities ? These are the sorts of details you need to be digging into if you're going to truly understand what's really happening with your marketing and extend that to leads and sales where you can. For many its a graph that looks a bit like this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing, Youtube] Case Study: Denny’s flips its audience with a sassy social media strategy
    As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Marketers are always looking for an angle to make content enticing, engaging, and irresistible. Kerry hosts the weekly  Marketing Smarts podcast. See what they did there?) Hashteroids?
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Marketing, Youtube] 7 Creative Ads Even Inbound Marketers Can Love
    In fact, if you love the ad enough, you may seek out it on YouTube to interact with again (and maybe even send it to your friend because it''s just that awesome). If you''re trying to integrate some advertising into your inbound marketing campaigns , you want your ads to fall into the "good" category. But, not all ads are bad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. Free Download: Facebook Marketing Case Studies.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] Is Your Social Media Consultant an Expert or a Wannabe?
    According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Marketing Miscellany Marketing Soapbox
  • SAZBEAN  |  MONDAY, FEBRUARY 25, 2013
    [Marketing, Youtube] How Online PR Complements Traditional Marketing
    Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. News & Notes
  • VIDYARD  |  MONDAY, APRIL 6, 2015
    [Marketing, Youtube] 6 Important Takeaways from Oracle’s Modern Marketing Experience
    Every marketer knows the real key to success is to always be learning. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience. Marketing, Sales and IT are No Longer Islands. — Marketing Cloud (@OracleMktgCloud) April 1, 2015. Build trust. Be courageous.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Marketing, Youtube] Survey says: ANZ Companies use social media for business
    Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. How does this chart help you with your social marketing strategy? Social Media Use.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Marketing, Youtube] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Marketers and fundraisers alike will find the results fascinating and, at times, alarming. Kivi Leroux Miller''s 2014 Nonprofit Communications Trends report also found that nonprofit communicators spend most time on enewsletters, Facebook, and event marketing. Survey Highlights. Responsibility typically falls to only one employee.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Marketing, Youtube] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Let’s take a deeper look into Empire Avenue and see as to why it matters to social media marketers. minutes YouTube 17.8
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Marketing, Youtube] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely. From there, it's been up to Richards and his team at Sony to draw up the marketing plans.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 31, 2010
    [Marketing, Youtube] Going beyond the Big Three: 3 more social nets B2Bs should use
    When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook.  Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [.].
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • WEBBIQUITY  |  MONDAY, JUNE 4, 2012
    [Marketing, Youtube] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. You can post a video on YouTube, pin an infographic on Pinterest, upload a presentation to SlideShare, and embed any of these in a blog post. Recent research shows that only 37% of the Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing, Youtube] A Guide to Creating Content in Just 15 Minutes a Day
    The post A Guide to Creating Content in Just 15 Minutes a Day appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A Guide to Creating Content in Just 15 Minutes a Day appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course you are! by Mark W. Schaefer awesome! Thanks! Really.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Marketing, Youtube] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    And marketers are spending money in the wrong places. Below that, I''ve also pulled out some key findings that I thought marketers might be particularly interested in. Interesting Insights for Inbound Marketers. 1) The U.S. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. Iran, up 205%. The U.S.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. What many marketers lack are just some basic tools and a roadmap to help get started.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Marketing, Youtube] Social Media Marketing Lessons From Justin Bieber
    As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] How to Promote an Event with Social Media
    Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube.
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing, Youtube] How Lego Goes Beyond a Movie to Market with Video
    Although Lego is currently the talk of the town with their new movie and message that everyone can be special if they think beyond the standard bricks, marketers should take note of how the brand actually adheres to this message every day as they act more like a media company instead of a typical toy company. Blog Video Marketing Trends
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Marketing, Youtube] Find New Customers is primed and ready for a great 2012!
    With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. And it is filled with great content to help you create a great marketing plan with just the right marketing mix. David Meerman Scott, Marketing and Leadership Strategist. see below).
  • WINDMILL NETWORKING  |  TUESDAY, MAY 15, 2012
    [Marketing, Youtube] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
    There’s been much buzz recently about the use of images in social media marketing.  Savvy marketers are jumping on board and exploring ways to incorporate imagery into the marketing mix. For as long as marketing has been around, there‘s been a tension between the use of words and pictures to sell products. among others.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] 3 Events That Mark Online Marketing Change in 2011
    We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. YouTube has always been about letting individuals share video content on the Web.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing, Youtube] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. We''re embracing digital channels and understanding the need to create marketing people love more and more. Where Marketers Can Learn to Code.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 9, 2015
    [Marketing, Youtube] 3 Valuable Insights Into Selling Email Marketing to Your Clients
    Chances are, your clients know about the array of email marketing service providers out there; they may even already be using one of them. Since 2010, Vyral Marketing has incorporated VerticalResponse as one of the main components in driving referrals and sales for their real-estate clients. Provide Value. ” Educate.
  • MARKETING ACTION  |  FRIDAY, JULY 12, 2013
    [Marketing, Youtube] Viral Marketing: Three Ways to Help a Video Go Viral
    Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. So, can you incorporate a similar strategy into your overall marketing strategy? Viral marketing is great. Social Media Marketing social media marketing Make it unique.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Marketing, Youtube] 20 Expert Tips for Better Facebook Marketing
    If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. Free eBook: 2011 Facebook Marketing Guide.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] How to Put Social Media Marketing to Work for Your Company
    Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Your competitors are using it.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    What are current best practices on white paper marketing? Email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com). - so we know lots about this topic. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Marketing, Youtube] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    YouTube launched in 2005. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. The Content Marketing Imperative # MPOMMA # IWNY. Marketing has become highly ineffective because consumers can now tune us out.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Marketing, Youtube] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. 1) P&G, "Thank You, Mom". crucial part of any inbound marketing strategy is something that lots of people forget about. Hey guys. It''s 3 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing, Youtube] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%. Tweet.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Marketing, Youtube] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. What This Means for Marketers and Publishers. Maybe. Here's why.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Marketing, Youtube] 4 Mistakes Marketers Make With QR Codes
    Question: How do we become cool and trendy inbound marketers? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Harness the Power of Your Social Evangelists.
    Many marketers today are desperately trying to figure out how Facebook, Twitter and YouTube help sell their products and services. Most know they need to incorporate social media as part of their marketing mix, they just don’t know how much and what their expectations should be when they do invest time and resources
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing, Youtube] Creative Content Marketing Ideas
    Content marketing isn't just a blog that makes money. Using your creativity and know-how, you can make something cool, then use it to market a product. From copyblogger.com's Content Marketing 101 series, highlights from their list of 49 content marketing tactics: Content doesn't have to just be online. Direct mail.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Marketing, Youtube] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? But even as the broader economy seems to falter, many companies leveraging internet marketing are growing and thriving, and the survey gives marketers a deeper look into the current state of a fast-moving industry.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Marketing, Youtube] Savvy Week in Review - April 13
    This will undoubtedly have repercussions in all areas of business and marketing. How PowerPoint + YouTube = Great Content Marketing by @brencournoyer. Excellent idea on how to turn all those PowerPoints you have lying around into YouTube gold. Friday the 13th is upon us! Enjoy -- and have a great weekend!
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Marketing, Youtube] Marketing Lessons From the Cupcake
    Inbound Marketing Lessons from the Cupcake. 1. Marketing Takeaway: You won’t know if it is going to work until you try it. What channels haven’t you experimented with yet – YouTube, Twitter, email marketing? Marketing takeaway: Get to the point quickly. Free eBook: 2011 Facebook Marketing Guide.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Marketing, Youtube] Translate Features into Benefits if You Want Your Marketing.
    What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&#
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Marketing, Youtube] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Here are some of the areas where B2B marketers can repurpose their blog posts. When your content is written, and the promotion is done, what do you do next?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing, Youtube] 5 Mobile Innovations to Motivate the B2B Marketer
    How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. Seesmic makes mobile social media marketing a snap. Seesmic also supports most popular video and photo sites, like Flickr or YouTube. Interested in improving mobile marketing results? by Maria Pergolino.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing, Youtube] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Big data.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Marketing, Youtube] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. Throughout the year pick off several issues and you’ll look back to see the following: Better position in the market as a thought leader/player. Tags: social media PR marketing public relations business marketing
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Marketing, Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? By measuring and refining your marketing efforts! Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM!
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Marketing, Youtube] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    This post was originally published in the Video Marketing Institute,  Lesson 7: Evaluating Video Marketing Technology Solutions. Can you upload directly from your YouTube channel? Security : Does the VMP have a robust security model to support internal and private video use-cases in addition to outbound marketing communications?
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Marketing, Youtube] How To Make a B2B Company “Sexy” with Social Media [Infographic]
    32% invest in social media as an outbound marketing channel. Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 77% YouTube. How B2B marketers distribute content across social channels: 26% on Pinterest.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Marketing, Youtube] 3 Ways to Integrate Video into Email Nurture Campaigns
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective. When incorporating video into your email campaigns, this challenge grows even further. Share an interview.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Marketing, Youtube] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. or better, yet creating your own online videos and amping up your YouTube presence.
  • THE CONTENT FACTOR  |  FRIDAY, OCTOBER 29, 2010
    [Marketing, Youtube] Don Draper Wins with Emotion (Part 3 of a series)
    In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers.
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Marketing, Youtube] Has Google Handed Market Share to Bing on a Silver Platter This Week?
    Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). In the meantime, Microsoft adCenter may see an upswing in popularity, as it already displays ads to 30% of the market
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing, Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Marketing teams today are dedicating significant time and resources (and often significant budget) to creating original, compelling marketing content. But even the best marketing content is ineffective if no one sees it. Leverage social media: Participating in social media is no longer just an option for content marketers.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 3, 2014
    [Marketing, Youtube] What do Domino’s Pizza and Marketing Made Simple TV have in common?
    If you’ve read the great book by Marketing Made Simple TV guest, Chris Malone , The HUMAN Brand ,as I did, you know the story of Domino’s Pizza. Do I dare say that Marketing Made Simple TV is “new and improved?’ Yes, Marketing Made Simple TV’s new product is awesome. Marketing Made Simple TV
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Marketing, Youtube] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  The report, which highlights responses from more than 1400 B2B software marketers across the U.S. YouTube (69% vs. 61%).
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Marketing, Youtube] A Quick Guide To… Video Marketing
    Using video in your content marketing strategy is not only effective but it can also be low cost. There are a few different platforms for you to get your video out there, and gaining traction on YouTube takes a lot of time, dedication and effort. Youtube. It is also more simple to embed Youtube videos onto websites and blogs.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing, Youtube] Ron Burgundy and Dodge: Things Every Marketer Should Learn
    If you haven''t seen fictional anchorman Ron Burgundy try to sell some Dodge Durangos , you should spend a little bit more time on YouTube. Well, because they are genius content marketers. Ron Burgundy and Dodge: Expert Content Marketers. They got a ready-made online, social, viral, and TV marketing campaign. Wrong.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Marketing, Youtube] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    She also writes a monthly column for Entrepreneur magazine , and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. Content Marketing link].
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Marketing, Youtube] 10 Error Messages That Make Marketers Cry
    As inbound marketers , we've all experienced it. 10 Error Messages That Make Marketers Cry. 1. Picture the scenario: You're uploading a particularly lengthy video to YouTube, the upload status bar is at a promising 99%, and up pops this error message. Thanks for leading me on, YouTube. 6. Microsoft Office crashes.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Marketing, Youtube] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing. Blog Marketing ROI
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 7, 2012
    [Marketing, Youtube] The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
    20 questions to help you find a successful direction with your social media marketing. Nor is it covered in one week of my intro to Social Media Marketing  course.  Can you commit to a social media marketing strategy for the long-term? 3. Will social be outside of marketing or within marketing? What about PR?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Marketing, Youtube] Is Your Web Content a Marketing Liability?
    The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Marketing, Youtube] How to Implement the Education Video Marketing Your School Needs
    If you aren’t taking advantage of video in your higher education recruitment and marketing, you’re doing it wrong. Accept YouTube Applications. You should not only accept but also encourage prospective students to submit a YouTube video component to their application. Higher Education Video education higher ed Marketing videos
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. This is frankly why one leading marketing automation software company is turning to Find New Customers – currently all of their marketing content is created in house. What’s the difference?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 18, 2013
    [Marketing, Youtube] Weekend Summary of Highlights from the Fearless Competitor blog
    Encore: Rise with @PattyAzzarello on Marketing Made Simple TV. Marketing Strategies to Revenue with three top marketing experts. In this slick show, Jeff joined Jeffrey Hayzlett, Celebrity CMO and Cowboy and David Raab, marketing automation expert. And I shared the early YouTube version of her show with her.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Marketing, Youtube] 5 Examples of Awesome Holiday Marketing Campaigns
    And with the holidays come so many companies' holiday marketing campaigns. Here are five awesome examples of companies doing it right that you can use to motivate your own marketing campaign this season. When creating your marketing strategy, keep your long-term goals in mind. The holidays are here! The holidays are here!
  • ENGAGE  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing, Youtube] The Case Against ‘Content Marketing’
    Arguing against content marketing? Would I, an executive with one of the top content marketing firms in the United States, really have the nerve to rail against what we do? The funny cat video on YouTube? But to call this content marketing is. But content marketing? Life marketing ? Information marketing
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing, Youtube] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing, Youtube] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. Her video on Youtube was shared in social media more than 2,450,000 times. Now, back to Miley.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing, Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
    This is the second post in Heather’s coverage of the Integrated Marketing Summit. Only in the last two years since my own daughter has become a Barbie Girl have I realized the brilliance of the experiential marketing program Mattel has orchestrated. If you missed the first post you can find it here.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Once you’ve found the right experts to talk to for your audience and content marketing needs, it’s time to break the ice and make the initial contact.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers
    Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, Twitter, etc.) What works?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketing, Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    There are several benefits to moving some of your PPC marketing dollars to LinkedIn: The PPC ad program at LinkedIn is relatively new. As with any marketing initiative, you’re going to want to closely monitor which ad campaigns and keywords are most effective. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing, Youtube] Unique Ways to Build Your Email List
    On every YouTube video you upload, include a note, box, speech bubble, etc. ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. If you’d like to link to your sign up form or website outside of YouTube, follow these steps. So far, so good.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Marketing, Youtube] 8 Tips to Improve Campaign Landing Page Conversion
    In the age of YouTube, a video can be a compelling way to build rapport. About the Author: Barb Coté serves as the Creative Director at digital marketing agency  SIGMA Marketing Group. Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye Tracking
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Marketing, Youtube] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Marketing, Youtube] Top 30 Most Useful Facebook Blog Posts of 2010
    Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  General Marketing. Marketing Analysis. Personal Profile Tips and Tricks.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing, Youtube] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Social Media with Email Marketing – is it the Super Combo? Not so fast! Leave your comments below.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Marketing, Youtube] How to Spend Time on Inbound Marketing [Marketing Cast]
    There is no doubt that inbound marketing takes time. It takes time to write a blog post, to interact on Twitter or produce a YouTube video. In this episode of the Weekly Marketing Cast , we discuss how you might approach your time management when doing inbound marketing: Find Little Snippets of Time. Connect with HubSpot
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