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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Marketing, Youtube] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Don’t be naïve.
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Marketing, Youtube] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing, Youtube] Reel in These 5 Video Marketing Must-Dos
    This is one of many arguments for increasing video usage in your content marketing. In a recent survey of VerticalResponse customers, 35% of respondents indicated they are using YouTube as part of their marketing strategy. Right now, Dinsmore considers video marketing an underutilized tool, but he expects big changes this year.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Marketing, Youtube] LinkedIn Company Page Checklist for B2B Marketing
    Then, you'll name your product or service, add a logo, write a description, list key features, post a disclaimer, add a URL (a custom trackable landing page works well here), list a company contact, add a special offer and link to a YouTube video. Download advanced content from our B2B Marketing Idea Series For example if you use Inc.
  • MARKETING ACTION  |  WEDNESDAY, MAY 7, 2014
    [Marketing, Youtube] Lessons for Marketers From the Second Screen Experience
    So what, if anything, can we as marketers/users of social media ultimately learn from it? If you’re using different kinds of media to reach potential buyers (Google+ hangouts, Vine videos, YouTube), tie them together with a uniform URL or motif, or a theme that encourages buyers to move between them and reminds them of what you offer.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 10, 2013
    [Marketing, Youtube] A Content Marketing Strategy Using Paid, Owned, and Earned Media
    “Content marketing” is a perhaps the fastest-growing marketing tactic being used today. The Content Marketing Institute has a new study, “ B2B Content Marketing 2014: Benchmarks, Budgets, and Trends–North America” , that shows who’s doing it (most of us)—. Content Marketing content marketing
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketing, Youtube] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
  • INBLURBS  |  FRIDAY, DECEMBER 31, 2010
    [Marketing, Youtube] 5 Things you should do in 2011 to generate more business
    We have put together 5 things you should do to make use of the steady growing and global internet market. 1. Just do video with the cam you have and upload them to YouTube and other video channels. Mobile Marketing. If you are in B2C business a mobile marketing strategy would be a great idea. Show dont tell!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Marketing, Youtube] A guide to free and easy influencer research tools
    As influence marketing has gotten hotter, the prices have gone up on great platforms like Traakr and Appinions which don’t even offer free trials any more. So here are a few work arounds for people trying to get a handle on influence marketing on the cheap. Are they engaged with your ultimate target market? Klout.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Marketing, Youtube] How to Breathe New Life Into Your Marketing With Visual Content
    But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. YouTube. Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Marketing, Youtube] What is One of the Most Important Contributors to Marketing Automation Success?
    Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. What is One of the Most Important Contributors to Marketing Automation Success?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing, Youtube] Your social media strategy plan: Where do you START?
    Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Here is a trick to see if you truly have a marketing strategy. Marketing strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing, Youtube] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Marketing, Youtube] Keynote Speaker with zero interest in your marketing conference
    Check it out for better sharing of your blog too. I get invitations to marketing conferences all the time, including the MarTech Conference yesterday, but I have one very simple rule: No speaking invitation means no interest. Hire me as your Keynote Speaker or I’m not coming to your marketing event. by Quicksprout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing, Youtube] Good news for the economy might be bad news for social media
    So, it stands to reason that the growth of social media will slow as the economy improves and we have less time for Farmville and entertaining ourselves with YouTube videos. Marketing SolutionsBack in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing, Youtube] 6 Tips for Easy Ebook Promotion with Social Media
    People love YouTube. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. You can repeatedly use your video as a marketing tool by changing the teaser content you post along with the video URL. Really? Yes, I did say “easier.”. Yes, you are the expert, not the ebook. Make a Video.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 12, 2012
    [Marketing, Youtube] The Truth About Social Media Content. What Part Don’t You Get?
    This infographic from Social Colleague screams relevance about social media marketing and the content revolution. 175,000 tweets per minute… and 2 million videos viewed on YouTube per minute. Here’s the caveat… Just because YouTube is the mostly widely used social channel, does not mean you should be producing video.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] How to Promote an Event with Social Media
    Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube.
  • SALES ENGINE  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Youtube] Redefining sales prospecting in an era where no one wants to talk to you
    If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. That means cold calls.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Marketing, Youtube] Navigating the Global Digital Ad Landscape [Infographic]
    Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing, Youtube] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. Her video on Youtube was shared in social media more than 2,450,000 times. Now, back to Miley.
  • INBLURBS  |  FRIDAY, OCTOBER 12, 2012
    [Marketing, Youtube] The ARTS + VIDEO COMMUNICATIONS
    Players in ‘The Arts’ need to up their marketing game + would do well, by using the Social networking sites + incorporating VIDEO COMMUNICATIONS into their marketing mix. Adding VMail – The new EMAIL – into the marketing mix. It is a perfect adjunct marketing tool to incorporate into your Video Communications suite –.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing, Youtube] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. So little did we know in the quiet of an evening in November just 2 days before Thanksgiving, Facebook gave marketers something really to be thankful for on Thanksgiving!
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Marketing, Youtube] The state of the nation on SEO, content strategy and earned media
    I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing, Youtube] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%. Tweet.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Marketing, Youtube] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely. From there, it's been up to Richards and his team at Sony to draw up the marketing plans.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Marketing, Youtube] 8 Killer Tips for Harnessing the Power of SlideShare
    Savvy marketers have called SlideShare the “sleeping giant.” Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But many marketers aren’t tapping into its full potential. Many marketers create content they think will perform well. Tell a story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Marketing, Youtube] Whom are you targeting? Participation inequality
    The vast majority, “Consumers&# watch YouTube videos, read articles, etc., We’ve founded companies (iOptimize Marketing and Find New Customers), written white papers, written a popular blog, have our own YouTube channel, etc. If you want to engage and share content in marketing, find the Producers in your industry.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Marketing, Youtube] Editing: Is social media realtime or permanent?
    How about YouTube? Calling all archivists and librarians: Big opportunity here… Social Media Marketing Facebook Google social media Social network twitter Wikipedia YouTubeImage via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Youtube] B2B Video Marketing Tips
    2015 was widely touted as “the year of video marketing.” ” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing results and ROI. Here are a few things to keep in mind to help video marketing work for your B2B firm: Create a plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Marketing, Youtube] Highlights from my #SMMW keynote speech
    This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world. How do we measure social media marketing? Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort.
  • MARKETING EDGE  |  TUESDAY, JUNE 19, 2007
    [Marketing, Youtube] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Marketing, Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
    We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Marketing Budget.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Marketing, Youtube] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Marketing, Youtube] 11 Must-Subscribe Marketing News Blogs and Websites
    The savviest marketers are constantly staying on top of the latest trends and news in marketing. Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. 11 Must-Read Marketing News Blogs/Sites. 1. Are you one of them?
  • CONTENT STANDARD  |  FRIDAY, APRIL 1, 2016
    [Marketing, Youtube] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    ” This is big news for enterprise marketers everywhere. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. Previously, marketers would have to use the description to pose the question, and then the on-camera subject would be rushed to answer.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing, Youtube] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. Ways B2B Marketers Can Use Secret Pinterest Boards. 1. Guess what?
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 18, 2011
    [Marketing, Youtube] Making the Most of Content Marketing Efforts
    Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Add your YouTube videos to your Facebook page. Include links to your content in marketing materials. Put content links in your ads.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing, Youtube] How to Identify Buyer Personas for Professional Services Marketing
    Developing a content marketing strategy can seem intimidating. Think of buyer personas as imaginary clients that fit within each of your target markets. SEE ALSO: Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care. 3. Content Marketing Strategy How do you begin?
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Marketing, Youtube] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect." Watch Chris and Spencer chat about the "Ahh" campaign and its potential effects in this special break room edition of the Marketing Technology Minute.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Marketing, Youtube] OneRiot.com - b2b marketing
    Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips. Unlike other B2B marketing blogs, our mission is to deliver snack-size. Social Medi. Wonde.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 16, 2013
    [Marketing, Youtube] The changes to Google+ are great. But they don’t matter
    We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. That is incredible market penetration. They have a marketing problem. Google techologies innovation marketing strategy Psychology and social media google + google glass google now google plus google+ adoption wanted to stand up and cheer.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. Free Download: Facebook Marketing Case Studies.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing, Youtube] Unique Ways to Build Your Email List
    On every YouTube video you upload, include a note, box, speech bubble, etc. ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. If you’d like to link to your sign up form or website outside of YouTube, follow these steps. So far, so good.
  • REPUTATION TO REVENUE  |  FRIDAY, JULY 10, 2009
    [Marketing, Youtube] Bad service blowback - United Breaks Guitars
    Thanks to Marketing Pilgrim for the pointer. Tags: Reputation Social Media customerservice davecarroll reputation socialmedia united youtube Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. Four days after posting the video, and 1.3 Obviously the damage is done.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Marketing, Youtube] The Who, What, Why & How of Sharing Information [Infographic]
    YouTube reaches more U.S. Corporate Marketing Infographics Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. How We Share.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Marketing, Youtube] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  The report, which highlights responses from more than 1400 B2B software marketers across the U.S. YouTube (69% vs. 61%).
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2011
    [Marketing, Youtube] This is not a post about Google+
    Social Media Marketing Facebook Google Google Buzz Google Wave Social media Social network YouTubeImage via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. At least that is what all the stories say.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Once you’ve found the right experts to talk to for your audience and content marketing needs, it’s time to break the ice and make the initial contact.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 5, 2011
    [Marketing, Youtube] 3 Marketing Ideas from a great marketing company – Kinaxis
    What can you learn from the savviest marketing companies on Earth? spoke with Kirsten Watson, now VP of Marketing at Kinaxis. YouTube) (2). ” Sorry, but the marketing department at Kinaxis is only four people and their marketing spend is in line with industry averages. and the host of Mad Marketing TV.
  • BIZNOLOGY  |  THURSDAY, JULY 30, 2015
    [Marketing, Youtube] Agile Marketing is an acquired taste
    ” As soon as they heard that it was digital marketing, everyone had their favorite question to ask about their speaker website, social media, and YouTube channel. Most of the questions sounded something like this, “should I spend [gobs of money] to [do five huge marketing projects]?” Most of what I do it wrong.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Marketing, Youtube] Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler
    According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? ” (see chart).
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing, Youtube] How to Take Advantage of a Negative Review from an Authority
    There is a tendency for some to immediately respond to negative reviews by creating a YouTube video or tweeting something out almost immediately after things happen. parker Robert Parker syrah take advantage Tercero Wines the wine advocate Wine wine purchase Wine rating wine ratings wine spectator YouTube Alas, I am not. Thanks!&#.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 15, 2012
    [Marketing, Youtube] Unless you are absolutely sure, do not sponsor Marketing Made Simple TV
    I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Marketing Made Simple TV is also a syndicated show. It runs on YouTube , Marketing Made Simple TV , DigitalBrandMarketing.com , with more sites being signed up all the time.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing, Youtube] Developing a Social Media Marketing Strategy in Technology
    And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. Developing Your Social Media Marketing Strategy.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Marketing, Youtube] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Top traffic sources. Most of these are easy and free to track.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 12, 2011
    [Marketing, Youtube] The World’s Greatest Marketing Program?
    But we may have struck the mother lode: Find New Customers is featured on YouTube every week – all year long. Thanks to our friends at Act-On Software , I appear on YouTube every week, interviewing the world’s smartest marketers, in the industry’s only TV-like show – Mad Marketing TV.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Marketing, Youtube] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Read the full story from Marketing Land here. Not to worry, though!
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing, Youtube] 3 Reasons Why Your Content Isn’t Converting
    When it comes to B2B content marketing, this usually points to a very specific issue with your content strategy — a problem with your content experience , or the environment in which your content is consumed. One of the worst conversion mistakes marketers make is not providing people with an option to continue their journey. Context!
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Marketing, Youtube] How a Blank, 4-Minute Video Got 100,000 Views
    Unfortunately, in lieu of doing the necessary measurement work, lots of marketers are taking the easy way out by relying on “vanity” metrics. This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. Here's why.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [Marketing, Youtube] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Enjoy!] For B2B companies, getting found is just the beginning.
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Marketing, Youtube] The 12 Days of Social Media; a Holiday Post
    I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. YouTube videos viewing. Slideshares uploading.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Marketing, Youtube] Social Pro | A New Way for Staffing Firms to Use Social Media
    To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds. social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. Introducing Social Pro by Haley Marketing Group.
  • ANYTHING GOES MARKETING  |  TUESDAY, AUGUST 7, 2007
    [Marketing, Youtube] 5 Ways to Set Expectations in Online Marketing
    Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages. If you don't give them this control (and you should), make sure they know what type of marketing messages they can expect to receive and how often. Why is this so funny? Get creative!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Marketing, Youtube] Survey says: ANZ Companies use social media for business
    Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. How does this chart help you with your social marketing strategy? Social Media Use.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Marketing, Youtube] 10 BtoB Marketers Predictions for 2010
    So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing, Youtube] The Top 9 Videos From Brands This Year
    To find the best branded content, I reached out to some of my best content marketing friends for nominations. The video has racked up 65 Million pageviews on YouTube. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Expect tears!
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing, Youtube] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing, Youtube] A Guide to Creating Content in Just 15 Minutes a Day
    The post A Guide to Creating Content in Just 15 Minutes a Day appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A Guide to Creating Content in Just 15 Minutes a Day appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course you are! by Mark W. Schaefer awesome! Thanks! Really.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. What many marketers lack are just some basic tools and a roadmap to help get started.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Marketing, Youtube] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Waterfall is center of all marketing. Because it’s real. Silos must go.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Marketing, Youtube] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Read a marketer's guide to understanding Google Panda here.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 3, 2014
    [Marketing, Youtube] What do Domino’s Pizza and Marketing Made Simple TV have in common?
    If you’ve read the great book by Marketing Made Simple TV guest, Chris Malone , The HUMAN Brand ,as I did, you know the story of Domino’s Pizza. Do I dare say that Marketing Made Simple TV is “new and improved?’ Yes, Marketing Made Simple TV’s new product is awesome. Marketing Made Simple TV
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Marketing, Youtube] The new Myspace? Which social channels are here to stay
    In a 2014 survey of high schoolers’ use of social networks, 51% reported using Instagram every day, while 55% used YouTube and 61% Facebook daily – second only to texting. Discover five pillars of social success in the eguide: Modern Marketing Essentials Guide to Social Marketing. Adult users. Social business.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Marketing, Youtube] The 50 Best Startup Tools For 2016
    In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Marketing, Youtube] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    While it’s long been true that a picture is worth a thousand words, increasingly, pictures (and, to an increasing degree, video), are worth thousands of clicks for your business. I’ve been talking about the visual web as the biggest digital marketing trend no one’s talking about for a while now. Not next year. Size matters.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Marketing, Youtube] How (and Why) to Map Your Company’s Digital Landscape
    Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Marketing, Youtube] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? But even as the broader economy seems to falter, many companies leveraging internet marketing are growing and thriving, and the survey gives marketers a deeper look into the current state of a fast-moving industry.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 25, 2012
    [Marketing, Youtube] VIDEO: The Future of Online Digital Marketing
    Watch on YouTube From conversion optimization specialist Raul Abad, here's a video about the current state of digital life, and projections for through 2015.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing, Youtube] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Big data.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Harness the Power of Your Social Evangelists.
    Many marketers today are desperately trying to figure out how Facebook, Twitter and YouTube help sell their products and services. Most know they need to incorporate social media as part of their marketing mix, they just don’t know how much and what their expectations should be when they do invest time and resources
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [Marketing, Youtube] The Recession is Here - Time to Become an Eco-Marketer
    When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Marketing, Youtube] How to Enhance Your Marketing Videos With Analytics
    Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. YouTube Demographics Report. YouTube Views and Sources Report.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 27, 2010
    [Marketing, Youtube] The bar for viral marketing keeps getting higher
    Wanted to pass along another example of excellence in viral marketing. Tags: Internet marketing YouTube and video It has also received 10 million page views. In ONE week.  The bar for quality and entertainment value just keeps getting higher and higher, doesn’t it? Share this on del.icio.us. Digg this! Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing, Youtube] The level playing field has turned into a content arms race
    Today YouTube is mainstream entertainment fueled by slick corporate video content. Social media is a mainstream marketing and communication channel that will increasingly be dominated by those with the fattest wallets. Related Stories The ultimate content marketing challenge How do you budget for social media marketing?
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Marketing, Youtube] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You''re already aware that content plays a huge role in today''s world of inbound marketing. Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing, Youtube] If you don’t ask, the answer is NO
    How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV? You can watch this interview on YouTube here. contact-form] Filed under: Find New Customers , Florida , Management best practices , Marketing Made Simple TV. “ If you don’t ask, the answer is no. ” I agree 100%.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Marketing, Youtube] How to Make Your Online Videos Stand Out from the Crowd
    Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within … Continue Reading. Video
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Marketing, Youtube] How Major Brands Are Winning Through Episodic Content
    Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. Episodic content is already capturing the attention of your target market.
  • SYNECORE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing, Youtube] The Best Branded Content of the Week: December 22, 2012
    Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. YouTube – Rewind YouTube Style. YouTube’s much anticipated yearly mashup of popular videos did not disappoint this year. Congratulations. Jell-O - Mayan Apocalypse.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Marketing, Youtube] The Evolution of Social Media Since 2004 [Infographic]
    But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. Same goes for YouTube, which made video accessibility and shareability online as simple as can be. Can you believe it''s only been 10 years since Facebook was founded?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Marketing, Youtube] 20 Expert Tips for Better Facebook Marketing
    If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. Free eBook: 2011 Facebook Marketing Guide.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Marketing, Youtube] The “God-Father of Content Marketing” appears on Mad Marketing TV today
    Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV  today at noon ET. It’s available on Mad Marketing TV on YouTube and at MadMarketing.tv. Mad Marketing TV is the only TV-like show available today. Content marketingJoe Pulizzi.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Marketing, Youtube] What is the future of blogging?
    An example: One of the fans of {grow} recently asked me to provide a transcript of our Marketing Companion podcast. The heart of the “inbound” marketing model is that we create compelling content on our sites to attract relevant potential customers like a magnet. Are blogs as important as they used to be? love Mitch Joel.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    What are current best practices on white paper marketing? Email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com). - so we know lots about this topic. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Marketing, Youtube] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy. What Is Social Proof? to share your content.
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