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  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. Looking for inspiration for an original B2B marketing campaign?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers
    Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, Twitter, etc.) What works?
  • B2B MARKETING TRACTION  |  MONDAY, OCTOBER 18, 2010
    [Marketing, Youtube] Crticial B2B Marketing Actions for the New Normal
    recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Tweet.
  • B2B MARKETING TRACTION  |  MONDAY, OCTOBER 18, 2010
    [Marketing, Youtube] Crticial B2B Marketing Actions for the New Normal
    recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Marketing, Youtube] Do websites even matter any more?
    There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort. Wouldn’t that make it the very epicenter of your marketing universe? Your good old website (Ahhhh … remember that?) is still your hub. 
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing, Youtube] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. If you are a startup company and would like to limit the expenses of your video marketing campaign, you can use the tools below to measure how your videos do online. 'Video camera in action.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Marketing, Youtube] How To Optimize Your B2B White Papers For Google
    If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Just like YouTube is a powerful and socially-connected way to share your videos online, Scribed is a powerful and socially-connected way to share your documents online.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Marketing, Youtube] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. And YouTube is a totally different thing. These top networks have been covered each of the last 4 years.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing, Youtube] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Content Marketing Slider Blog Blogger grouphigh Outreach social media Traffic twitter Uniform Resource Locator Tricky. And I need a lot of them. Related articles.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Marketing, Youtube] Does Video Marketing on Pinterest Make Sense for B2B Companies?
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Home Ideas Blog Brainshark Articles Does Video Marketing on Pinterest Make Sense for B2B Companies? Does Video Marketing on Pinterest Make Sense for B2B Companies? Mastering Pinterest for B2B Marketing (Mindjet).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 31, 2011
    [Marketing, Youtube] Happy Halloween! Only a few days to the premier of Mad Marketing TV
    “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days. Thursday, November 3rd at noon Eastern/9am Pacific is the premier of the B2B marketing show known as Mad Marketing TV , sponsored by Act-On Software. The Host of Mad Marketing. Happy Halloween! Filed under: MadMarketingTV.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Marketing, Youtube] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing, Youtube] 3 Ways how to use Online Video for Business Lead Generation
    Also image videos do not work as a potential viral marketing tool. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web. Market it on your social media channels and ask for comments and opinions. Content marketing freshman style. Steve Garfield’s video blog.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing, Youtube] Shelf Life of Social Media Links Only 3 Hours [Data]
    The mean half life of a link on YouTube is 7.4 This excludes YouTube, where people remain interested in links for more than twice that -- 7 hours! Marketing Takeaway. Bitly's research indicates that when it comes to promoting content in social media, marketers need to focus mostly on quality. Half Life Research Results.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. This is frankly why one leading marketing automation software company is turning to Find New Customers – currently all of their marketing content is created in house. What’s the difference?
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing, Youtube] B2B Social media- A case of drowning man clutching at the straw
    B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt. Now they are creating Facebook & Linkedin company pages, open a twitter account and perhaps upload some content on YouTube, Scribd and slideshare. B2B buying is not an individual prerogative but a group decision.
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Marketing, Youtube] How To Have A Sexy Campaign In An Unsexy Industry
    According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. YouTube (77%). You must invest in social media.
  • SAZBEAN  |  SATURDAY, MARCH 3, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of March 3, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 3, 2012…  . What everyone needs to know about content (Internet Marketing Jam). 10 Ways to Make YouTube Work for Your Brand (Social Times). Using Amateur Videos for Marketing Success; 2 Examples  (Practical eCommerce).
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] 3 Events That Mark Online Marketing Change in 2011
    We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. Key Events for Marketing Change in 2011. Photo Credit: adam*b.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 24, 2012
    [Marketing, Youtube] Marketing Made Simple TV to premier next week
    Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show next week, Marketing Made Simple. Marketing Made Simple is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Watch for it. Dale Carnegie.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Marketing, Youtube] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Marketing, Youtube] Uncovered: The Future of Mobile Marketing
    It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. recommend you refer to WebDAM ’s infographic titled “The Mobile Landscape: 23 statistics that will drive the future of mobile marketing.” alone, $400 billion will be generated in mobile marketing by the end of next year.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Marketing, Youtube] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. In her own words, “Marketing is now about creating and developing new markets; not just identifying opportunities but also making them happen.”
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Marketing, Youtube] Social Media ROI [Video]
    Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. Affiliate marketing: $88.76. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 23, 2011
    [Marketing, Youtube] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Ways to Use YouTube to Drive Traffic to Your Website While researching today’s Enjoy!
  • WEBBIQUITY  |  MONDAY, OCTOBER 1, 2012
    [Marketing, Youtube] Mobile SEO: How to Search Optimize Mobile Websites
    Include your mobile website link in your YouTube channel and add mobile site calls to action (CTAs) within your posted videos. Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Marketing, Youtube] Google+ Is it a Digital Disruption for CMOs?
    If ever there was a time to engage consumers, battle competitors, and disrupt the marketing status quo –  it is now.  So, when Google introduces a new social networking site to compete with Facebook, you know their goal is nothing short of total market disruption. Blue Focus Marketing asked this question to 20 experts. John J.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Marketing, Youtube] What’s the ROI of [put tactic here]!
    Marketing Return on Investment is important and it’s been a tough nut to crack. Since 1880 the marketing ROI question has existed. social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing, Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    'Marketing teams today are dedicating significant time and resources (and often significant budget) to creating original, compelling marketing content. But even the best marketing content is ineffective if no one sees it. Leverage social media: Participating in social media is no longer just an option for content marketers.
  • SYNECORE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing, Youtube] Video Rules! Why You Need it in Your Content Marketing
    As marketers, we know that content is vital to generating leads , and because of video’s superstardom, it is a special piece of content that can really ramp up lead generation. To break it down, here are five reasons why your business needs to be doing video marketing : Video humanizes your brand. 'Yes, I love cat videos. Ah right.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Marketing, Youtube] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. So we set off to uncover the most recent marketing stats. Share only those with specific relevance to the business benefits of marketing automation. The Stats.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 8 Content Ideas for Your B2B Facebook Page Posts
    He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a YouTube channel, don’t you? Tweet. You are distributing press releases online, aren’t you?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] The Disconnect Between B2B Content Marketing and Customer Engagement
    The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Why waste your money on B2B Social Media?
    Businesses of all sizes are executing Twitter campaigns, creating business Facebook pages, producing corporate blogs and YouTube videos in the hopes of going viral. Executives understandably want to see solid links between investments in marketing programs and real revenue. but as marketers, we’re used to risk….and Maybe not.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Marketing, Youtube] Creating Buzz for Your Next Product Launch
    Does your company have a blog, podcast or YouTube series? Corporate Marketing Product Marketing how to use social media it product marketing market your product marketing new products new product marketing new product to market product marketing strategy social media communications social media networks what is marketing strategy
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Marketing, Youtube] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Online Video Marketing: A Great Way to Educate Professional Tradesmen Sometimes you’re better off using video to get your point across. Video works!
  • WRITTENT  |  MONDAY, APRIL 15, 2013
    [Marketing, Youtube] Top 5 Tips on Making More Attractive Facebook Page
    'If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. The Facebook page of Content Marketing Institute manages to do all three at the same time. Content Creation Online Marketing Social Media Marketing People! Memes. Events.
  • SAZBEAN  |  MONDAY, FEBRUARY 25, 2013
    [Marketing, Youtube] How Online PR Complements Traditional Marketing
    Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. News & Notes
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Marketing, Youtube] 11.5 Steps to Video Blogging in 30 Minutes
    What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. Hyperlinked keywords.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 16, 2013
    [Marketing, Youtube] How Paid Social Media is Being Used by Marketers
    'Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. Her findings include: 65% of marketers are increasing their paid social media ad budgets in 2013. Marketers are struggling to measure ROI.
  • WWW.BRAINSHARK.COM  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing, Youtube] Lessons for Video Marketers from 3 U.S. Presidents
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Home Ideas Blog Brainshark Articles Lessons for Video Marketers from 3 U.S. Lessons for Video Marketers from 3 U.S. Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark. eBook: Video Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Marketing, Youtube] Why your company may not need social media
    One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. Marketers are actually quite limited in the number of options they have based on the competitive structure of their industry.  Tags: Social Media best practices branding marketing strategy
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Marketing, Youtube] Why Your B2B Social Media is Failing (And What to Do About It)
    Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. The fact is, 41% of B2B marketers are acquiring customers through Facebook. The course of action taken should be measured with the same scrutiny as traditional marketing efforts. What common mistakes do you see B2B marketers make with social media?
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Marketing, Youtube] 5 Examples of Awesome Holiday Marketing Campaigns
    And with the holidays come so many companies' holiday marketing campaigns. Here are five awesome examples of companies doing it right that you can use to motivate your own marketing campaign this season. When creating your marketing strategy, keep your long-term goals in mind. The holidays are here! The holidays are here!
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Marketing, Youtube] How Marketers Are Using Social Media to Grow
    2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. So how often is social media marketing being used in 2011? Related articles.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, APRIL 1, 2014
    [Marketing, Youtube] Tips for Creating a Spiffy B2B Manufacturing Video
    Ensure the videographer can help with YouTube – In addition to creating the video, Tom created Acme Wire Products’ YouTube channel, uploaded the video to it and optimized it for search. B2B Content Marketing B2B video Manufacturing 'Creating a professional video for your business can seem a little daunting, but it needn’t be.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Marketing, Youtube] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    'Social media marketing may seem challenging for any business, even non-profits. Videos are highly interactive, interesting and can drive people to your website, blog or YouTube page. © 2013, VR Marketing Blog. To find even more stats, check out the rest of the infographic here. Twitter. Pinterest. All rights reserved.
  • E-STORM  |  MONDAY, FEBRUARY 27, 2012
    [Marketing, Youtube] Why is the Google Privacy Policy So Bad?
    Basically, if you’re logged into your Google account, any service you use will track universally across any Google service – Gmail, Search, YouTube, etc… From the point of view as a marketer [.]. Latest News Online Marketing Trends google privacy privacy policy
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Marketing, Youtube] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s a one of their videos from YouTube.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing, Youtube] Mad Marketing TV – Actionable Marketing for a Mad World
    This summary of Mad Marketing TV was created for the press. The host of Mad Marketing TV is Jeff Ogden , President of the B2B demand generation and global marketing  firm, Find New Customers. What is Mad Marketing TV? What’s the goal of Mad Marketing TV? Who sponsors Mad Marketing TV? Jeff Ogden.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Marketing, Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing, Youtube] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click!
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 4, 2007
    [Marketing, Youtube] Let the 2008 Trend Lists Begin
    Tom Pick of Web Market Central also provided me with his predictions for 2008. It's not about running ads on YouTube, it's about participation: if a CEO or anyone else can bring value to a particular community (e.g. Here are links to other Top Trends for 2008: Top Marketing Trends via CRM Blog. WSJ, BusinessWeek, etc.) del.icio.us
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Marketing, Youtube] High-Performance Email Marketing for Attracting and Engaging.
    And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Marketing, Youtube] Search or Social: Which Is Best For Your Startup?
    With the rise of social media marketing , everybody is eager to jump on the bandwagon.   But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  Enter search engine marketing (SEM).  Remember, you’re writing not for yourself, but for your target market.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing, Youtube] What Makes a Good B2B Online Video
    I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? would add Cisco to that list.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Marketing, Youtube] What Your Business Needs To Know About Google+
    Google didn’t immediately unveil brand pages for businesses and marketers. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. That’s a modest assessment. You don’t.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Marketing, Youtube] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Marketing, Youtube] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Key Elements to a Successful Business Blog by TopRank Online Marketing. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog. Stuart W.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Marketing, Youtube] 9 brands prove vulnerability is good for business
    New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. The CEO apologized on YouTube with an equally snarky but appropriate response. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. 'Photo credit: Wikipedia.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Marketing, Youtube] 50 Unique Ideas for Your Next Email [Guide]
    Each month also contains a marketing tip to get your creative mojo flowing. Or, take a minute to compliment your staff by sending an email invitation to a team-building event like this marketing agency did. Valentine’s Day marketing doesn’t have to focus on flowers and champagne, the holiday comes with anxiety too.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 6, 2010
    [Marketing, Youtube] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
    “ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. &# (Eccolo Media). But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information. This one ran in January. comes in.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Marketing, Youtube] Web Presence Optimization Software Review: gShift Labs
    Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. number of mentions and retweets), LinkedIn and YouTube all into one spot. Unlike pure SEO management tools (e.g., Features. site) is helpful.
  • VIDYARD  |  FRIDAY, DECEMBER 13, 2013
    [Marketing, Youtube] Ann Handley on Using Compelling Calls to Action in Video
    As Ann mentions here, the best videos all have calls to action, but not every marketer is remembering to include one. You can prompt a demo, a download, a trial, or even direct folks on a content journey to engage with more of your marketing assets. So if not CTAs, what are marketer’s focusing on? Key Ways to Rock the CTA.
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Media – A Video Creator’s Checklist From YouTube  (Marketing Profs). Tips For Gamifying Your Marketing Plan  (Mashable!). Future Lab).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing, Youtube] Can social media change your company’s culture? I doubt it.
    So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. A well-managed, market-oriented company with a legacy of customer-centricity is going to do well with social media — and any other marketing innovation that comes down the line. 
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Marketing, Youtube] Breaking Down the Inbound Marketing Mix
    Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Create good link bait.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing, Youtube] Product Strategy: Pictures are Worth a Million Words
    Since I’m in the online biz, videos and screenshots are a huge part of what we do to help train and educate people on how to use our online marketing service. We’ve even set up our own YouTube Channel, VRTube  for this as well. YouTube provides the image to make it easy for you. Want more marketing tips and tactics?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Marketing, Youtube] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. It provides more global coverage than U.S.-centric
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 2, 2010
    [Marketing, Youtube] The Future Is “Tradigital”
    Barry Judge, CMO of Best Buy , created a video called “ The Future is Digital “  He presents the story of how Best Buy evolved from a position of low price leader using mass marketing to more of an ongoing marketing conversation. Resources: The Marketing Capability:  The Future is Digital  (YouTube).
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing, Youtube] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. 12 Google+ Marketing Tips From the Pros by Social Media Examiner.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing, Youtube] Interesting Infographics: Top Content Marketing Trends You Need To Know
    'Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. came across an intriguing infographic by the Content Marketing Institute that explains why. Blogs – 76%.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing, Youtube] Improve Your Blog Posts by Doing Interviews
    And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevance to your industry. Imagine if you could interview an industry expert, the president of a major trade association, or the executive director of one of the leading buying groups in your market segment.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging  (Marketing Profs). Best Practices For Small Business YouTube Marketing  (Mashable!). Four Steps to Building the B2B Website of Your Dreams (Marketing Profs).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 1, 2011
    [Marketing, Youtube] Is there really any hope for paid digital content?
    am a contributor to the awesome Content Marketing Institute but customers told CMI that they don’t have the time or budget to pay for more content. Clients need help in actually doing the marketing, so the CMI business model is rapidly adapting to their needs. 2) It must be scarce — This is the lesson of Marketing Profs.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Marketing, Youtube] Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler
    According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? ” (see chart).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing, Youtube] Social Media Presents An Opportunity for Manufacturers: Are you Taking Advantage of It?
    It’s good to see that others share my thoughts on social media as an asset to a manufacturer’s marketing plan. In addition to providing reviews of enterprise software, they also cover relevant technology and trends in the markets that we work in. . Start a YouTube Channel to Enrich Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Marketing, Youtube] A surprising insight on social media measurement: Activity does matter
    few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. Audience size (Facebook, Twitter, YouTube, etc.). Binary measures such as “did we create a Facebook page” a YouTube channel or a blog. In praise of progress. Keep it moving. by Mark W.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing, Youtube] 3 Free Keyword Research Tools for Video SEO
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark. eBook: Video Marketing.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Marketing, Youtube] The Social Media MBA: Part 9: Traditional Marketing and Technology Driving Social
    It’s encouraging to see companies address gaps between social media marketing initiatives and technology. Approximately half a century ago the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix: product, price, place and promotion. 
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    Google+ has joined the box of social networking tools marketers should know and leverage. Social media marketing is expanding, and its correlation to lead generation has become tighter. In this episode of the Weekly Marketing Cast , we discuss exactly how Google’s new social channel impacts your business: 1.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing, Youtube] Using the Google Analytics Social Report (Part II)
    If you have a YouTube channel, you can enter your channel domain under “Social Settings” and track traffic for it. B2B Web Marketing Google Analytics Social Report 'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Setting up Goals. Now click “Goals Setup.” ” 2.
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Marketing, Youtube] Has Google Handed Market Share to Bing on a Silver Platter This Week?
    Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). In the meantime, Microsoft adCenter may see an upswing in popularity, as it already displays ads to 30% of the market
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Marketing, Youtube] How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy
    Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! While this is a year-long campaign, driving a large marketing campaign on World Water Day brings all the focus to charity: water for one entire day. in just 24 hours. Quite the call-to-action , right?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing, Youtube] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. To learn more, view the YouTube video below. Happening right now in San Diego!) Whatever stands out to you first, will stand out to them.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing, Youtube] Social Media vs. Traditional Advertising
    How to make the most of inbound marketing. If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing. When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing, Youtube] New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers
    Under the Affordable Care Act, Americans can now purchase health insurance for the price of a cellphone plan, meaning millions of consumers are entering the market for the first time. Stay in front of your potential customers by instituting marketing automation and pay attention to what they are clicking on. million hits!
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Harness the Power of Your Social Evangelists.
    Many marketers today are desperately trying to figure out how Facebook, Twitter and YouTube help sell their products and services. Most know they need to incorporate social media as part of their marketing mix, they just don’t know how much and what their expectations should be when they do invest time and resources
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [Marketing, Youtube] Social Media Agency Simply Zesty Creates Content in Balance
    One time we even gained a new client as one of our videos was shown as a similar video in the sidebar of YouTube and they got in touch! Examples Interviews agency B2B Social Media Content Marketing Simply ZestyThey do this with a small staff, while serving blue chip clients like Sony and Volkswagen. Let’s start at the top.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Marketing, Youtube] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    So it only makes sense that other companies would take advantage of the country's interest in the election by creating creative marketing campaigns to promote their own causes. Pizza Hut is certainly riding the political wave, running an election-themed marketing campaign called "The Pizza Party." 4) Boston Market. 1) Pizza Hut.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Marketing, Youtube] B2B Lead Generation: The Power of Video
    One of the key theme in B2B marketing is video. Should you have a YouTube channel? Look at what the supply chain software company, Kinaxis , (winner of our B2B Marketing Idea of the Year Award ) did with video. At Find New Customers, we’re big believers in video marketing. Do Salespeople Need More Leads?
  • INBLURBS  |  MONDAY, DECEMBER 20, 2010
    [Marketing, Youtube] Getting found online with social media SEO
    Share how to videos in sites like youtube and get found online easily through social media SEO. As youtube is visited by millions of visitors every day, it is very easy to get found online. Youtube. Marketing take away Tip: Getting found online is possible only by sharing your expertise with your niche. Slide share.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing, Youtube] Social Media in an Hour a Day
    You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. Here’s how… Choose Your Battles.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing, Youtube] Developing a Social Media Content Strategy
    Nor do people care about your marketing messaging. If you use YouTube for video, how does that fit in with your other channels? Content News & Notes Strategy adwords audience channels content strategies customer engagement developing google internet marketing keyword research Marketing reach search engine optimization Social Medi
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Marketing, Youtube] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Check out the Video tab Monitor when videos about your topic are posted on YouTube, Truveo, Vimeo, Dailymotion or Metacafe. Analytics Best Of Marketing Social Media Social Networks Strategy2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Be safe, and just login to save.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing, Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
    This is the second post in Heather’s coverage of the Integrated Marketing Summit. Only in the last two years since my own daughter has become a Barbie Girl have I realized the brilliance of the experiential marketing program Mattel has orchestrated. If you missed the first post you can find it here.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Marketing, Youtube] 6 Twitter Contest Ideas Worth Exploring
    Pin It Twitter contests help you spread the love – and reach important marketing objectives. With over 320,000 views on Youtube, I would say this was a successful twitter contest. Social Media Contests social media contest Social Media Marketing twitter competition ideas twitter contest ideasFastest correct answer. Pin It.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing, Youtube] How To Adapt Your Social Strategy Channel-By-Channel
    'Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day , companies that successfully integrate social media into their marketing strategies tend to get ahead of those who don’t. Facebook. Be entertaining, be relatable, be funny.
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