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  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing, Youtube] Stop Flushing Your Online Marketing Dollars Down the Toilet
    So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. 1. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. Tweet. SEO Has Changed. Do they leave?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Marketing, Youtube] The State of Inbound 2016 Is Here [New Report]
    And as technology changes, the inbound marketing methodology must evolve with it. And while we still have great benchmark data on how marketers and salespeople do their job today, we also have included new datapoints on how technology is changing consumer habits and where marketing and sales is headed in the future.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Marketing, Youtube] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Content Marketing
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Marketing, Youtube] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    But a new announcement may help put it back on the radar, at least for marketers. Recordings: Once your Hangout ends, Google+ will upload a recording to your YouTube channel and your original Google+ post so you can easily share your video content even after the live event ends. Step 4: Connect Your YouTube Account. until now.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Marketing, Youtube] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing, Youtube] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers.  I need board members. ” on YouTube. Are you a marketing leader for a savvy marketing company in Tampa Bay? Watch “ What can the BMA do for you? INFORM. ENGAGE.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing, Youtube] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture: Pinterest – the virtual pin board for all things interesting!  Stand out – use a video! 
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Marketing, Youtube] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    Diving into video marketing can be a real challenge for many organizations. However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. That’s because for today’s B2B marketers, video has become a must-have demand generation tool. Moving Images.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Marketing, Youtube] Why Marketers Should Invest in Visual Content Creation
    But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. Not convinced? Gives Your Brand an Identity.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing, Youtube] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 29, 2015
    [Marketing, Youtube] Want to Excel at Social Media Marketing in 2016? Read This. [Infographic]
    What do you need to excel at social media marketing in 2016? Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Neal Schaffer.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing, Youtube] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 13, 2011
    [Marketing, Youtube] How Viral Marketing Can Kill You
    Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. Viral Marketing Lesson. Start Engaging.” Well, yes and no.
  • CHIEFMARTECH  |  WEDNESDAY, JULY 13, 2016
    [Marketing, Youtube] chiefmartecTV: The myths & monsters of agile marketing
    Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing. My special guest was Roland Smart , VP of Social & Community Marketing at Oracle, author of the book The Agile Marketer , and co-host of The Marketing Agility Podcast. chiefmartecTV
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Marketing, Youtube] 7 Creative Ads Even Inbound Marketers Can Love
    In fact, if you love the ad enough, you may seek out it on YouTube to interact with again (and maybe even send it to your friend because it''s just that awesome). If you''re trying to integrate some advertising into your inbound marketing campaigns , you want your ads to fall into the "good" category. But, not all ads are bad.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing, Youtube] How and Why to Get Started with Video Advertising
    If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. Let’s look at just one platform for video advertising: YouTube. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Upload to YouTube: This part is crucial.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Marketing, Youtube] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. We help hundreds of the world’s top brand publishers run their content marketing programs.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Marketing, Youtube] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    To the content marketing professional, a photo, illustration, or other visual content is a natural corollary to the written word. We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Marketing, Youtube] Ask and thou shalt receive
    Even ten years later, even in a much more competitive influencer marketing market, we’re still rocking it with companies like Kimberly-Clark and Skinny Coconut Oil. I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). And I agree.
  • SYNECORE  |  SATURDAY, JUNE 7, 2014
    [Marketing, Youtube] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
    In the second stage of the Integrated Digital Marketing process, we examine some effective tactics and actions you can take to convey and promote your brand. Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! Follow @deannabaisden.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Youtube] 8 Ways to Improve Your Online Content Marketing
    In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Let’s dig in.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Marketing, Youtube] Lies My Content Marketing Expert Told Me
    So I thought I would take this opportunity to call out some of these Great Lies of Content Marketing (with the caveat that I come from a mostly B2B and tech background, and work with many smaller companies AKA startups; I understand that people in other fields may have different experiences). Content MarketingLie #1: Content is King.
  • SYNECORE  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing, Youtube] 3 Ways to Develop Your Digital Voice - #MarketingTechMin
    If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. Finding your voice is critical to creating a successful online presence. Follow @SyneCoreTech
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Marketing, Youtube] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. The anchor of many content marketing programs. As in data -driven marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Marketing, Youtube] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot. Over 3.1 Over 2.2
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Drupal Resources for Marketers
    There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Below is a list of useful Drupal resources for marketers to help with those inevitable Drupal-related questions that may arise. Google/YouTube. Don’t worry though, I’ve done some of that work for you.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Marketing, Youtube] The Shocking Truth About Online Marketing
    After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for a couple of years now (something that has changed my own perceptions of marketing completely) I have come to realize that marketing pundits are arguing about the wrong marketing paradigms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing, Youtube] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    YouTube’s new strict policy about what counts as advertiser-friendly content and Twitter’s discontinuation of their Vine app negatively impacts the livelihood of content providers who have focused on these platforms. By Mars Dorian, {grow} Contributing Columnist. Hence, it’s just like our social media world:). You get ranked.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Marketing, Youtube] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. 1) P&G, "Thank You, Mom". crucial part of any inbound marketing strategy is something that lots of people forget about. Hey guys. It''s 3 p.m.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Marketing, Youtube] 5 More Provocative and Daring Marketing Campaigns So Far in 2013
    Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. Just check out some of the YouTube comments. Modern Marketing The ask?
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing, Youtube] Facebook Video: Why It’s Time to Pay Attention
    Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. To dive into more on social media marketing or video? Video Content Marketing: The Three Es of Success.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 18, 2011
    [Marketing, Youtube] Making the Most of Content Marketing Efforts
    Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Add your YouTube videos to your Facebook page. Include links to your content in marketing materials. Put content links in your ads.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Marketing, Youtube] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. For the Email Marketer. For the Platforms Marketer. Stunts.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Marketing, Youtube] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? are key qualities in a modern marketer. Read the full version here.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 26, 2012
    [Marketing, Youtube] Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
    Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network. If you were unable to attend, you missed out on some great sessions providing ideas on how to optimize your Inbound Marketing strategies.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing, Youtube] How to Master Pinterest for B2B Marketing
    However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. The biggest challenge for many B2B companies that want to use Pinterest as a marketing channel is a lack of visual content. Let's face it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketing, Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    There are several benefits to moving some of your PPC marketing dollars to LinkedIn: The PPC ad program at LinkedIn is relatively new. As with any marketing initiative, you’re going to want to closely monitor which ad campaigns and keywords are most effective. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Marketing, Youtube] How 3 Insurance Companies Took Content Marketing by Storm
    “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. State Farm’s marketers also demonstrated a penchant for thinking outside of the box by becoming the “official insurance” of the  Angry Birds Go! They’re going to have to look at content marketing to do this.”
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Marketing, Youtube] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. What This Means for Marketers and Publishers. Maybe. Here's why.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 8, 2013
    [Marketing, Youtube] Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales
    This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Therefore, marketing needs to de-emphasize tasks like thought leadership and white papers, and focus more on advanced activities, such as diagnosing purchasing needs and identifying internal barriers to purchase.”
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Marketing, Youtube] 4 Keys To A Sustainable Content Marketing Strategy
    The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Here are some other keys to a sustainable content marketing strategy: 1.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Marketing, Youtube] 10 Marketing Tools for Visual Content Creation
    This post, 10 Marketing Tools for Visual Content Creation , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. For those marketers in a similar predicament, I wanted to share a few tools I’ve found that are easy to use and produce great results. PicMonkey.
  • SYNECORE  |  FRIDAY, MAY 31, 2013
    [Marketing, Youtube] Why Everyone Should Learn to Code - #MarketingTechMin
    Just like you might learn a language like French or Spanish, it has become more and more relevant for the marketer to learn to speak code. Even if your job description might not require you to design websites, learning a little bit of code can make any task - from email marketing to blogging - easier and less time consuming.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Marketing, Youtube] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Don’t be naïve.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing, Youtube] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. Ways B2B Marketers Can Use Secret Pinterest Boards. 1. Guess what?
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Marketing, Youtube] 14 Fortuitous SEO and SEM Stats and Facts
    Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. 1. Content Marketer ). Internet users.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Marketing, Youtube] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. B2B Web Strategy Search Engine Marketing Video
  • CONTENT MARKETING FOR BI  |  TUESDAY, MARCH 17, 2009
    [Marketing, Youtube] The Buzz about Social Media Marketing
    So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. It started with relationship selling and has now been expanded into “relationship marketing” through social media. They leverage LinkedIn, Ning, YouTube, and Twitter.
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Marketing, Youtube] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. What happens when you create an emotion? Why is that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Marketing, Youtube] How do you use social media to promote a boring product?
    And while Taco Bell has a mega-hit with the Doritos Taco Loco, Chipotle has taken the marketing world by storm with its bold and original social marketing campaign, based on extraordinary “mini movies” loosely telling a story about their wholesome products. Is your business boring? Printer cartridges. Blenders. tweet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. You see, to LEAD a marketing department you don’t have to be a social media expert. So I have this problem. Here they are.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing, Youtube] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 1) AMA Awards. 10) Drum Marketing Awards.
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Marketing, Youtube] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect." Watch Chris and Spencer chat about the "Ahh" campaign and its potential effects in this special break room edition of the Marketing Technology Minute.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 31, 2011
    [Marketing, Youtube] Happy Halloween! Only a few days to the premier of Mad Marketing TV
    “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days. Thursday, November 3rd at noon Eastern/9am Pacific is the premier of the B2B marketing show known as Mad Marketing TV , sponsored by Act-On Software. The Host of Mad Marketing. Happy Halloween! Filed under: MadMarketingTV.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Marketing, Youtube] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. For marketers, this is great news.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing, Youtube] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Author information.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Marketing, Youtube] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? billion on social marketing in 2015.
  • VERTICAL RESPONSE  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing, Youtube] What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO]
    This application allows people to secure appointments through your Google calendar. © 2014, VR Marketing Blog. The post What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO] appeared first on VR Marketing Blog. In this episode of “What’s New Weekly” we share a Google calendar application called Appointlet.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing, Youtube] Summary: Social Media Marketing Report 2011 [REPORT]
    Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. It seems to be that the more social media experience a marketer has the more time they spend utilizing these sites.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Marketing, Youtube] Is 2014 the Year of Video Marketing?
    A few weeks ago, Act-On sponsored the webinar  Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?  This post, which sums up a presentation by Richard Boehmcke of Vibrant Motion , Kristen Craft of Wistia , and Zach Cole of Lyft is the first of two recaps of this webinar. Technical Tips for Better Video Marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Youtube] 7 Resolutions Your School's Marketing Department Should Make
    It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. Your prospects want to know you see them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing, Youtube] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%. Tweet.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Marketing, Youtube] Meet Your New Chief Marketing Officer, Jeff Ogden
    Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. If it doesn’t work, why keep trying?
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketing, Youtube] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    Jeff Ogden, President of Find New Customers and Host of popular Mad Marketing TV show, Brings His Fresh Perspective to Sales and Marketing for B2B Audiences. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them. Christina “CK” Kerley, CKB2B.com , Mobile Marketing expert. online.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2016
    [Marketing, Youtube] Does Paid Social Media Work?
    Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Why You Need to Humanize Your Social Media Marketing. The social media marketing landscape is constantly evolving with new networks, widgets, and tools.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Marketing, Youtube] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. s, 50?s,
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 19, 2015
    [Marketing, Youtube] Six Steps to Strategically Building an Influencer Marketing Program [Free Webinar]
    Welcome to the era of Influencer Marketing. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Marketing, Youtube] Content Marketing on a Shoestring Budget: Distribution
    Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. Use remarketing/retargeting in inbound marketing through the following: In-site ads.
  • VIDYARD  |  FRIDAY, MAY 6, 2016
    [Marketing, Youtube] Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing
    Hello, and welcome to another episode of Video Marketing How-To! Test your Calls-to-Action or YouTube annotations to make sure they link to the right place. The post Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing appeared first on Vidyard. Blog Video How-To
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Marketing, Youtube] How to become an influencer (even if you’re a little guy!)
    ” I focus on one target market. Most of my posts are personal and not your annoying internet marketing quotes that people tend to abuse and overshare. ”) If you’re not good at writing, you may consider YouTube or a podcast. Only now am I thinking of diversifying my content into a YouTube channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing, Youtube] Case Study: Denny’s flips its audience with a sassy social media strategy
    As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Marketers are always looking for an angle to make content enticing, engaging, and irresistible. Kerry hosts the weekly  Marketing Smarts podcast. See what they did there?) Hashteroids?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Youtube] The Anatomy of Shareable Facebook Video
    Imagine you’re a mid-level marketer who has a good thing going. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. Marketing Video MarketingGrowing Wave. Filming for Form and Behavior.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach. Video interview of the author (YouTube). You post it.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 26, 2012
    [Marketing, Youtube] VIDEO: Future of Advertising
    According to Story Worldwide, it's a lot like content marketing. Watch on YouTubeWhat is the future of advertising? In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Marketing, Youtube] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Marketing, Youtube] What Google Really Doesn’t Want You To Know About Search
    Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. Here’s a few ways you can do that: Think about your digital marketing holistically.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Marketing, Youtube] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing, Youtube] Social Media Marketing Tips for A/E/C
    Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site. There is a strong case to be made for social media marketing: Prospective clients rely heavily on referrals and online search to find new firms. Developing Your Social Media Marketing Strategy. Best uses.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Marketing, Youtube] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    In every marketing channel – whether it’s paid search, content marketing, email, or any other channel you’re using to drive leads and sales – the key to success is standing out from the noise. It’s incredibly daunting for marketers. Content Marketing PPC And there’s a lot of noise! Or an intent to comparison shop?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing, Youtube] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. 1) Marketing Smarts: How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium. Know the feeling?
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Marketing, Youtube] The Who, What, Why & How of Sharing Information [Infographic]
    YouTube reaches more U.S. Corporate Marketing Infographics Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. How We Share.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Marketing, Youtube] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. So we set off to uncover the most recent marketing stats. Share only those with specific relevance to the business benefits of marketing automation. The Stats.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • MARKETRI  |  TUESDAY, AUGUST 14, 2012
    [Marketing, Youtube] Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level
    Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! Simply put, they are highly effective.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Marketing, Youtube] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? The two books that helped me were Welcome to the Funnel , by Jason Miller, and Epic Content Marketing , by Joe Pulizzi. From that point on, all of our marketing efforts evolved for good.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Marketing, Youtube] The 7 Characteristics of Great Marketing Content
    Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. The goal of marketing content is to spur action.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Marketing, Youtube] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Need to improve? 
  • READYPULSE  |  TUESDAY, MARCH 29, 2016
    [Marketing, Youtube] How GoPro is Winning with UGC Marketing
    Among the most prominent voices to extol UGC marketing , the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand ambassadors of all kinds to great use. When you watch the widely-distributed, user-created videos on GoPro’s YouTube channel— GoPro has 3.2
  • MARKETING ACTION  |  THURSDAY, JANUARY 30, 2014
    [Marketing, Youtube] B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment
    Webinars have long been a top-ranking tactic among B2B marketers and for good reason: They work. It’s somewhat puzzling, particularly since many B2C marketers are using marketing automation platforms that integrate – often at little or no cost – with their company’s current web conferencing platform (e.g., Costs.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Marketing, Youtube] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. And we have! Great.
  • VIDYARD  |  TUESDAY, OCTOBER 27, 2015
    [Marketing, Youtube] The Coles Notes of MarketingProfs 2015: Making Marketing Magic
    Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun. Topics range from optimizing content for search and mobile to writing for marketers. Avinash’s new framework for marketing strategy focuses on four clusters of intent. YouTube – Good at ‘think’.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Marketing, Youtube] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. And when you consider how many content marketing departments are made up of one sole marketer, content creation looks like even more of a high-wire act. Creating engaging content is the biggest challenge for B2B and B2C content marketers. LinkedIn post.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing, Youtube] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. If you are a startup company and would like to limit the expenses of your video marketing campaign, you can use the tools below to measure how your videos do online. Video camera in action.
  • SNAPAPP  |  TUESDAY, JULY 21, 2015
    [Marketing, Youtube] The 5 W’s of Your Video Marketing Strategy
    Video marketing has been around for a long time. But how do you go about designing and executing on a video marketing strategy? We’re here to offer the 5 W’s of creating amazing marketing videos: who, what, when, where, and why. Since the first advertisement aired on television, we have been bombarded with commercials. Budget.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Marketing, Youtube] Everything Marketers Need to Know About SOPA
    If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Marketing, Youtube] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. – iframe –> This mini-rant leads me to Trend No. 5 to watch in 2016: The advancement and sophistication of influencer marketing. Every marketing team panders to the influencers in their field. NOT EVEN DIET COKE!
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Marketing, Youtube] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Let’s take a deeper look into Empire Avenue and see as to why it matters to social media marketers. minutes YouTube 17.8
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