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  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Marketing, Youtube] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. And YouTube is a totally different thing. These top networks have been covered each of the last 4 years.
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Marketing, Youtube] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Isn’t it scary how quickly the marketing world is moving these days? To help you see the treats inside the tricks, we’ve provided you with a weekly round-up of the top marketing stories of the week. Twitter Launches Gender Targeting For Advertisers, From Marketing Land. Uncovering Marketing Benchmarks from 7,000 Businesses.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. This is frankly why one leading marketing automation software company is turning to Find New Customers – currently all of their marketing content is created in house. What’s the difference?
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 23, 2011
    [Marketing, Youtube] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Ways to Use YouTube to Drive Traffic to Your Website While researching today’s Enjoy!
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Marketing, Youtube] Google+ Is it a Digital Disruption for CMOs?
    If ever there was a time to engage consumers, battle competitors, and disrupt the marketing status quo –  it is now.  So, when Google introduces a new social networking site to compete with Facebook, you know their goal is nothing short of total market disruption. Blue Focus Marketing asked this question to 20 experts. John J.
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing, Youtube] B2B Social media- A case of drowning man clutching at the straw
    B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt. Now they are creating Facebook & Linkedin company pages, open a twitter account and perhaps upload some content on YouTube, Scribd and slideshare. B2B buying is not an individual prerogative but a group decision.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 24, 2012
    [Marketing, Youtube] Marketing Made Simple TV to premier next week
    Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show next week, Marketing Made Simple. Marketing Made Simple is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Watch for it. Dale Carnegie.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing, Youtube] How to Master Pinterest for B2B Marketing
    However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. The biggest challenge for many B2B companies that want to use Pinterest as a marketing channel is a lack of visual content. Let's face it.
  • SAZBEAN  |  SATURDAY, JANUARY 18, 2014
    [Marketing, Youtube] Top Internet Marketing Strategy Links for the Week of January 13, 2014
    Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Marketing, Youtube] Blurred Lines: Where Does Marketing End and Sales Begin?
    Tony Robbins opened the program by mentioning Peter Drucker’s famous dictum about business: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Awareness. Consideration.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Marketing, Youtube] How to be a Google+ success
    Simply an elaborate connective tissue stitching together all of Google’s more compelling properties like Search, Picasa, Hangouts, and YouTube. Content Marketing Social Media Marketing B.L. If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! Definitely FB. Committed.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Marketing, Youtube] How to Get More People to Register for Your Next Event
    It seems that many event organizers don''t take into account who would actually benefit from attending their event (47% of event organizers do not have a well-defined buyer persona for each event) , or what the goals are of those people, before wasting all their resources on untargeted marketing. event marketing Promoting Your Content.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Marketing, Youtube] The Art and Science of Viral Videos
    Though there have been many analyses on why content goes viral, we''re going to dive into two key sources: a study by Elon University and a book by Jonah Berger, Assistant Professor of Marketing at Wharton, called Contagious: Why Things Catch On. “ Flea Market Montgomery ,” a musical video advertising for a flea market.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing, Youtube] 21 Things to Know When Pricing a B2B Website
    Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? Is there already market and customer research (to support user and business goals), or will this research have to be done from scratch? B2B Internet Marketing Business Blogging Facebook Industrial PWB SEO Twitter Wordpress
  • SAZBEAN  |  MONDAY, FEBRUARY 25, 2013
    [Marketing, Youtube] How Online PR Complements Traditional Marketing
    Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. News & Notes
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Marketing, Youtube] Social Media ROI [Video]
    Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. Affiliate marketing: $88.76. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Marketing, Youtube] The 12 Best Social Media Conferences to Attend in 2013
    Content Marketing World 2013  - September 9 – 12, 2013, Cleveland, Ohio. CMW is undoubtedly the largest gathering of content marketing professionals in the world. The Marketing 2.0 This conference is actually being held for the 9th time and was formerly known as the International Word-of-Mouth-Marketing Conference.
  • VIDYARD  |  THURSDAY, MAY 8, 2014
    [Marketing, Youtube] Pop Culture Perfection: HootSuite Unites the Social Thrones
    'As millions of television fans were gearing up for the launch of the fourth season of Game of Thrones, the team at HootSuite was busy preparing an amazing video marketing campaign. YouTube is a powerful distribution source for your video content, but make no mistake – House YouTube wants nothing more than to keep your viewers on YouTube.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Marketing, Youtube] 11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s
    As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. Choose your sessions wisely (Tweet this) – Pick out the most important sessions to attend and leave the rest to view on YouTube later. All the breakout sessions can be watched later on YouTube. wine)!
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing, Youtube] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. Creating a buyer persona requires market research and insights you gather from your customer base. The same thing is true in content marketing, whether B2B or B2C.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Marketing, Youtube] New Inbound Marketing Music Video!
    You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing. Check out HubSpot's latest video, featuring The SEO Rapper. Hook Again.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Marketing, Youtube] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable , he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable.". re·mark·able.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers
    Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, Twitter, etc.) What works?
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Marketing, Youtube] What’s the ROI of [put tactic here]!
    Marketing Return on Investment is important and it’s been a tough nut to crack. Since 1880 the marketing ROI question has existed. social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations?
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 8 Content Ideas for Your B2B Facebook Page Posts
    He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a YouTube channel, don’t you? Tweet. You are distributing press releases online, aren’t you?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Marketing, Youtube] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. YouTube. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere. LinkedIn.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Marketing, Youtube] How Marketers Are Using Social Media to Grow
    2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. So how often is social media marketing being used in 2011? Related articles.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing, Youtube] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. If you are a startup company and would like to limit the expenses of your video marketing campaign, you can use the tools below to measure how your videos do online. 'Video camera in action.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Marketing, Youtube] Disney Considers Big Bet on Online Video Strategy with Potential $500M Acquisition of Maker Studios
    'News broke late yesterday that the Walt Disney Company is in late stage discussions to acquire “YouTube Network” Maker Studios for more than $500M. don’t believe that Disney is considering such a large acquisition simply because Maker Studios understands YouTube and have built a large viewer base on this channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Why waste your money on B2B Social Media?
    Businesses of all sizes are executing Twitter campaigns, creating business Facebook pages, producing corporate blogs and YouTube videos in the hopes of going viral. Executives understandably want to see solid links between investments in marketing programs and real revenue. but as marketers, we’re used to risk….and Maybe not.
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing, Youtube] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    It seems as though we have come to the end of the road on our meme-marketing series. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. When it comes to meme-marketing this campaign has hit all of the bases. Memorable.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Marketing, Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
    Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Here’s some Twitter event-marketing recommendations: For larger events only, create a new Twitter account that you can update all year long. YouTube and UStream Videos. Using social media to build event attendance. Mobile.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. Looking for inspiration for an original B2B marketing campaign?
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Marketing, Youtube] Rules for Creating an Engaging Corporate Video
    Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. Just make sure that you follow some fundamental rules in creating your marketing media. This is true for marketing. Trust is one of the most important marketing emotions. Everything Goes on YouTube.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Marketing, Youtube] Social Media Marketing Lessons From Justin Bieber
    As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Marketing, Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
    We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Marketing Budget.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing, Youtube] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Content Marketing Slider Blog Blogger grouphigh Outreach social media Traffic twitter Uniform Resource Locator Tricky. And I need a lot of them. Related articles.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Marketing, Youtube] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    seems like a perfect opportunity for marketers, no? The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign. million views on YouTube and 727,068 likes on Facebook. Enjoy!
  • JUNTA 42  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] How Much Should Brands Pay for Content Marketing?
    This cost of content marketing post was inspired by Kate Headen Waddell's post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Marketing, Youtube] 11.5 Steps to Video Blogging in 30 Minutes
    What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. Hyperlinked keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Marketing, Youtube] Are you SURE you know where your customers are?
    “There’s this thing called YouTube,” he explained. Time and again I work with marketers who claim “Our customers aren’t on social media.” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There''s this thing called YouTube,” he explained. It’s tricky.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing, Youtube] Mad Marketing TV – Actionable Marketing for a Mad World
    This summary of Mad Marketing TV was created for the press. The host of Mad Marketing TV is Jeff Ogden , President of the B2B demand generation and global marketing  firm, Find New Customers. What is Mad Marketing TV? What’s the goal of Mad Marketing TV? Who sponsors Mad Marketing TV? Jeff Ogden.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Marketing, Youtube] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Darwin''s theory has me thinking about the indisputable shifts the marketing industry is experiencing today. Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. So I wonder, if marketing has seen so much transformation, what about the people leading the charge?
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Marketing, Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? By measuring and refining your marketing efforts! Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM!
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Marketing, Youtube] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Marketing, Youtube] The Best Content Marketing at the 2014 World Cup
    No, I’m more excited because it’s finally here—the world’s greatest marketing playing field! But marketers who want to insert their brand into the World Cup conversation are faced with huge challenges this time around. Here’s a taste of some of the World Cup content marketing I’ve seen coming. errmm, doctor’s appointment. GoPro.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] 3 Events That Mark Online Marketing Change in 2011
    We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. Key Events for Marketing Change in 2011. Photo Credit: adam*b.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Marketing, Youtube] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing. And under this content marketing umbrella falls online video, a format that 63% of respondents find effective. Online Marketing Strategy Not convinced?
  • E-STORM  |  MONDAY, FEBRUARY 27, 2012
    [Marketing, Youtube] Why is the Google Privacy Policy So Bad?
    Basically, if you’re logged into your Google account, any service you use will track universally across any Google service – Gmail, Search, YouTube, etc… From the point of view as a marketer [.]. Latest News Online Marketing Trends google privacy privacy policy
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing, Youtube] Improve Your Blog Posts by Doing Interviews
    And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevance to your industry. Imagine if you could interview an industry expert, the president of a major trade association, or the executive director of one of the leading buying groups in your market segment.
  • VIDYARD  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing, Youtube] From Supercars to Sales: How to Drive Revenue with Educational Video Content
    While Kosilla’s genuine love for cars fuels his business , marketers should note how he’s using video to rev up the AMMO NYC brand message and connect with customers. . Let’s explore what this video marketer’s doing right: Solving Real Problems with How-To Video Content. Larry Builds Trust. Brands, take note!
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Marketing, Youtube] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Hand Out Halloween Marketing Treats.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 14, 2011
    [Marketing, Youtube] The Future of Marketing
    And it got me to thinking about the marketing industry as a whole. There are a number of great lines from this article that I’d like to excerpt in order to paint a picture of the coming revolution in marketing. The old notions of pushed-based advertising and interruption-marketing, are simply no longer good enough.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Marketing, Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
  • HUBSPOT  |  SUNDAY, MAY 12, 2013
    [Marketing, Youtube] Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
    This week, this saying held especially true in the world of inbound marketing. We''re still not sure yet if this new feature is good or bad news for marketers. Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. Read more about YouTube Trends Map and what it means for marketers at The Next Web.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Marketing, Youtube] 10 of the Most Memorable Marketing Campaigns of 2012
    And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Marketers can learn a lot from P&G's example.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Marketing, Youtube] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] The Disconnect Between B2B Content Marketing and Customer Engagement
    The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Marketing, Youtube] 9 Video Marketing Mistakes to Avoid
    In case you haven’t noticed, YouTube recently made some design changes , one of which included an updated video end-screen. Before, when you finished watching a video, YouTube would feature one video with a giant thumbnail, and then a couple others with smaller thumbnails. There goes your YouTube name. Not Making Videos.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing, Youtube] 10 Examples of Check-The-Box Marketing
    Are your marketing activities aligned to business objectives or a list of “cool” ideas? If you answered “yes” to the latter option in each question, then you might be engaging in what I call “check-the-box” marketing… You see it everywhere and might be guilty of it yourself at times. And
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing, Youtube] 22 Effective SEO Tips to Optimize Your B2B Website
    Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. B2B Internet Marketing SEO B2B Social Media Demand Generation Industrial Media Powerpoint Video WordpressDo you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both. Don’t rely on Google.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Marketing, Youtube] Google Will Be the Largest Content Producer in Three Years
    For those of you who understand the stock market, Google trades at a PE Ratio of 12.3, And now, according to the Wall Street Journal , Google is putting up $100 million to create content for its YouTube franchise. Branded Content Content Marketing Custom Publishing Google predictions publishingTo partner or not? And Google Grew.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Marketing, Youtube] 3 Things Your Social Media Team Should Know About SEO
    'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers. This applies to both life in general and to marketing.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Marketing, Youtube] Cool Stuff Manufactured in America
    Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. B2B Marketing Videos Social Media Marketing Industrial Marketing Made in America Manufacturing marketing Manufacturing videos Video marketingve selected three for this post because they are about small manufacturers in the US.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Marketing, Youtube] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. Mary Meeker''s Most Important Insights for Marketers. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. Inbound Marketing 10 Tweetable Takeaways.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 4, 2007
    [Marketing, Youtube] Let the 2008 Trend Lists Begin
    Tom Pick of Web Market Central also provided me with his predictions for 2008. It's not about running ads on YouTube, it's about participation: if a CEO or anyone else can bring value to a particular community (e.g. Here are links to other Top Trends for 2008: Top Marketing Trends via CRM Blog. WSJ, BusinessWeek, etc.) del.icio.us
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Marketing, Youtube] Why marketing is more important than sales
    firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. This also means that if your content and marketing as a whole is poor you will be losing potential sales you never even knew about. On twitter or facebook?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Marketing, Youtube] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. It provides more global coverage than U.S.-centric
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Marketing, Youtube] Get Started with Video Marketing: DIY
    'Have you wanted to get started with video marketing, but lack the budget to hire a production company? Yes, it would be nice to have movie-quality videos for each of your products or for every vertical you serve, but it’s not necessary in order to begin reaping the rewards of video marketing. The growing importance of video marketing.
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Media – A Video Creator’s Checklist From YouTube  (Marketing Profs). Tips For Gamifying Your Marketing Plan  (Mashable!). Future Lab).
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing, Youtube] Need More B2B Sales Leads? Ignore This Research
    While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. In order to create a framework to optimize web presence and online visibility,  b2b marketers need to understand and capitalize on the connections between these different tactics.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. Free Download: Facebook Marketing Case Studies.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Marketing, Youtube] 42+ Social Media Marketing Tools
    Joe Pulizzi - Content Marketing Expert ), before someone else gets it. Find the alltop for your industry - here's content marketing. YouTube - The #1 video sharing site. Vimeo - an alternative to YouTube. Related Articles: 42+ Social Media and Online Content Marketing Predictions.   Here's a taste. 
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Marketing, Youtube] Marketing Lessons From the Cupcake
    Inbound Marketing Lessons from the Cupcake. Marketing Takeaway: You won’t know if it is going to work until you try it. What channels haven’t you experimented with yet – YouTube, Twitter, email marketing? Marketing takeaway: Get to the point quickly. Free eBook: 2011 Facebook Marketing Guide.
  • ENGAGE  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing, Youtube] The Case Against ‘Content Marketing’
    'Arguing against content marketing? Would I, an executive with one of the top content marketing firms in the United States, really have the nerve to rail against what we do? The funny cat video on YouTube? But to call this content marketing is. But content marketing? Life marketing ? Information marketing
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 6, 2010
    [Marketing, Youtube] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
    “ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. &# (Eccolo Media). But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information. This one ran in January. comes in.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Marketing, Youtube] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s a one of their videos from YouTube.
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Marketing, Youtube] How To Have A Sexy Campaign In An Unsexy Industry
    According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. YouTube (77%). You must invest in social media.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing! No prob.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing, Youtube] Google Rolls Out New Way for Nonprofits to Collect Donations
    Sounds like a nonprofit inbound marketer''s dream, right? This post will walk you through exactly what One Today is, and how to use it for your cause marketing. mobile marketing nonprofit 'Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. It expands your donor base.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Marketing, Youtube] What Your Business Needs To Know About Google+
    Google didn’t immediately unveil brand pages for businesses and marketers. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. That’s a modest assessment. You don’t.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 2, 2010
    [Marketing, Youtube] The Future Is “Tradigital”
    Barry Judge, CMO of Best Buy , created a video called “ The Future is Digital “  He presents the story of how Best Buy evolved from a position of low price leader using mass marketing to more of an ongoing marketing conversation. Resources: The Marketing Capability:  The Future is Digital  (YouTube).
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging  (Marketing Profs). Best Practices For Small Business YouTube Marketing  (Mashable!). Four Steps to Building the B2B Website of Your Dreams (Marketing Profs).
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Marketing, Youtube] De-Personalizing Google Search Engine Results Pages
    'If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. Search Engine Marketing In fact, they may be vastly different from what the guy in the next cubicle sees. Public sees.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Marketing, Youtube] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. YouTube's Built-In Video Editor Gets Better, From Mashable. Yikes.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Marketing, Youtube] How Inbound Marketing Can Fuel Native Advertising
    Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Marketing, Youtube] Do websites even matter any more?
    There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort. Wouldn’t that make it the very epicenter of your marketing universe? Your good old website (Ahhhh … remember that?) is still your hub. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Marketing, Youtube] Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler
    According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? ” (see chart).
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing, Youtube] 20 Stats Every Global Social Media Marketer Should Know
    So what's a global marketer to do? Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: Marketing Mag ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Fifth.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Marketing, Youtube] The Six Most Irrational Social Media Concerns of Brands
    Marketers need to remember that just because something is new and different  doesn’t mean it’s bad, or even dangerous. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. 1: Fear.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Marketing, Youtube] High-Performance Email Marketing for Attracting and Engaging.
    And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Marketing, Youtube] Everything Marketers Need to Know About SOPA
    If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 7, 2012
    [Marketing, Youtube] The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
    20 questions to help you find a successful direction with your social media marketing. Nor is it covered in one week of my intro to Social Media Marketing  course.  The tools, concepts, and principles we discuss are revisited in the subsequent social media courses and much of the rationale stems from traditional marketing practices.
  • VIDYARD  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing, Youtube] Amp Up Your Video Marketing With Branded Entertainment
    Red Bull has long been known for their extraordinary video marketing, and sponsorship of extreme sports the world over; and frankly, any company that is willing to put money towards helping a man skydive from space means business. Marketing an Experience. Red Bull: Serious About Entertaining Video Marketing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Marketing, Youtube] 57 Things You Can Do Right Now to Improve Your Website
    Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Thank you to the following Web design, SEO and content marketing experts for sharing their expertise. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design TipsBelow you’ll find their tips and as well as mine. Design.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Marketing, Youtube] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Check out the example.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Marketing, Youtube] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Theres a huge network of untapped potential below the waterline, and word-of-mouth marketing on social networks will extend your reach into that space.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Marketing, Youtube] Taking Some Time Off? How to Leave a Creative Out-of-Office Mesage
    If video-making isn''t your boat, you can always include a fun video from your company or a YouTube clip that allows sharing. Need a piece marketing collateral? email marketing 'Ah, the out-of-office message: The email equivalent of a dead end. but it does seem like we could be making them a bit more enjoyable, don''t you think?
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