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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Marketing, Youtube] Snapchat engagement and other myths
    The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! Another point for marketers to consider is that it is now possible to fake engagement on Snapchat, so the engagement levels we see being reported may not even be real.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Marketing, Youtube] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect." Watch Chris and Spencer chat about the "Ahh" campaign and its potential effects in this special break room edition of the Marketing Technology Minute.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Marketing, Youtube] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. And when you consider how many content marketing departments are made up of one sole marketer, content creation looks like even more of a high-wire act. Creating engaging content is the biggest challenge for B2B and B2C content marketers. LinkedIn post.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Marketing, Youtube] How 3 Insurance Companies Took Content Marketing by Storm
    “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. State Farm’s marketers also demonstrated a penchant for thinking outside of the box by becoming the “official insurance” of the  Angry Birds Go! They’re going to have to look at content marketing to do this.”
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Marketing, Youtube] The 24 Best Visual Content Creation Tools
    More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? Marketing Insider Group (Content).
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Marketing, Youtube] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  The report, which highlights responses from more than 1400 B2B software marketers across the U.S. YouTube (69% vs. 61%).
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Marketing, Youtube] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. s, 50?s,
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Marketing, Youtube] 7 case studies prove mobile ROI to healthcare marketers
    Is mobile marketing ready to change healthcare? Mobile marketing  is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Does mobile marketing “show me the money.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2016
    [Marketing, Youtube] Does Paid Social Media Work?
    Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Why You Need to Humanize Your Social Media Marketing. The social media marketing landscape is constantly evolving with new networks, widgets, and tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Marketing, Youtube] Submitting to Facebook and other content adjustments you need to make today
    Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. In a recent episode of his excellent Mad Marketing podcast , Marcus scalded me. Sure, there are many industry verticals still behind in their marketing strategy. agree with this view. Enjoy ….
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Marketing, Youtube] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Now it’s time to take a broad view of your live streaming marketing options in light of the growth of these new platforms. Vide
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Marketing, Youtube] Is 2014 the Year of Video Marketing?
    A few weeks ago, Act-On sponsored the webinar  Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?  This post, which sums up a presentation by Richard Boehmcke of Vibrant Motion , Kristen Craft of Wistia , and Zach Cole of Lyft is the first of two recaps of this webinar. Technical Tips for Better Video Marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Marketing, Youtube] Meet Your New Chief Marketing Officer, Jeff Ogden
    Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. If it doesn’t work, why keep trying?
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing, Youtube] Summary: Social Media Marketing Report 2011 [REPORT]
    Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. It seems to be that the more social media experience a marketer has the more time they spend utilizing these sites.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketing, Youtube] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    Jeff Ogden, President of Find New Customers and Host of popular Mad Marketing TV show, Brings His Fresh Perspective to Sales and Marketing for B2B Audiences. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them. Christina “CK” Kerley, CKB2B.com , Mobile Marketing expert. online.
  • MARKETRI  |  TUESDAY, AUGUST 14, 2012
    [Marketing, Youtube] Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level
    Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! Simply put, they are highly effective.
  • VERTICAL RESPONSE  |  SATURDAY, FEBRUARY 1, 2014
    [Marketing, Youtube] What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO]
    This application allows people to secure appointments through your Google calendar. © 2014, VR Marketing Blog. The post What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO] appeared first on VR Marketing Blog. In this episode of “What’s New Weekly” we share a Google calendar application called Appointlet.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach. Video interview of the author (YouTube). You post it.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Marketing, Youtube] Content Marketing on a Shoestring Budget: Distribution
    Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. Use remarketing/retargeting in inbound marketing through the following: In-site ads.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Marketing, Youtube] 18 Ways To Build Trust Within Your Online Network
    But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 28, 2015
    [Marketing, Youtube] The strategy behind the content
    When he was made a marketing director for gShift , he decided to make that company a sponsor of my podcast The Marketing Companion. But together with my partner Tom Webster, we have come up with a system for The Marketing Companion that is effective and successful. It’s significant. Everything. Podcasting. Books. Video.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Marketing, Youtube] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Need to improve? 
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Marketing, Youtube] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • CLIENT BRIDGE  |  TUESDAY, JUNE 26, 2012
    [Marketing, Youtube] VIDEO: Future of Advertising
    According to Story Worldwide, it's a lot like content marketing. Watch on YouTubeWhat is the future of advertising? In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Marketing, Youtube] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? The two books that helped me were Welcome to the Funnel , by Jason Miller, and Epic Content Marketing , by Joe Pulizzi. From that point on, all of our marketing efforts evolved for good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing, Youtube] Case study: Social media engagement as a point of differentiation
    It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Now swing by their YouTube channel. That, my friends, is how you nail marketing today.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Marketing, Youtube] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Marketing, Youtube] The Who, What, Why & How of Sharing Information [Infographic]
    YouTube reaches more U.S. Corporate Marketing Infographics Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. How We Share.
  • BIZNOLOGY  |  WEDNESDAY, JULY 31, 2013
    [Marketing, Youtube] Make video part of your social media marketing
    If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. What does this mean for your social media marketing efforts?
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Marketing, Youtube] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    In every marketing channel – whether it’s paid search, content marketing, email, or any other channel you’re using to drive leads and sales – the key to success is standing out from the noise. It’s incredibly daunting for marketers. Content Marketing PPC And there’s a lot of noise! Or an intent to comparison shop?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing, Youtube] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. 1) Marketing Smarts: How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium. Know the feeling?
  • VIDYARD  |  TUESDAY, OCTOBER 27, 2015
    [Marketing, Youtube] The Coles Notes of MarketingProfs 2015: Making Marketing Magic
    Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun. Topics range from optimizing content for search and mobile to writing for marketers. Avinash’s new framework for marketing strategy focuses on four clusters of intent. YouTube – Good at ‘think’.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Marketing, Youtube] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. So we set off to uncover the most recent marketing stats. Share only those with specific relevance to the business benefits of marketing automation. The Stats.
  • READYPULSE  |  TUESDAY, MARCH 29, 2016
    [Marketing, Youtube] How GoPro is Winning with UGC Marketing
    Among the most prominent voices to extol UGC marketing , the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand ambassadors of all kinds to great use. When you watch the widely-distributed, user-created videos on GoPro’s YouTube channel— GoPro has 3.2
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing, Youtube] Social Media Marketing Tips for A/E/C
    Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site. There is a strong case to be made for social media marketing: Prospective clients rely heavily on referrals and online search to find new firms. Developing Your Social Media Marketing Strategy. Best uses.
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [Marketing, Youtube] Advertising methods are too ephemeral
    Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. Internet Marketing Offline Marketing
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Marketing, Youtube] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. And we have! Great.
  • CONTENT STANDARD  |  SATURDAY, JUNE 18, 2016
    [Marketing, Youtube] Why Creative Marketing Strategies Deserve to be Gamified
    A few weeks ago I relistened to a standup bit by comedian Dara Ó Briain , who reveals an awesome approach to creative marketing while ranting about video games. Here’s how “gamified” marketing works and why the best thing you can give your audience is control. Content Strategy MarketingGames are engaging.
  • MARKETING ACTION  |  THURSDAY, JANUARY 30, 2014
    [Marketing, Youtube] B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment
    Webinars have long been a top-ranking tactic among B2B marketers and for good reason: They work. It’s somewhat puzzling, particularly since many B2C marketers are using marketing automation platforms that integrate – often at little or no cost – with their company’s current web conferencing platform (e.g., Costs.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Marketing, Youtube] Everything Marketers Need to Know About SOPA
    If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing, Youtube] 10 Examples of Amazing Viral Marketing Videos
    These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. YouTube HD Camera Trick Challenge- Samsung. What other viral marketing videos have you enjoyed? Free eBook & Kit: How to Use Online Video for Marketing. 93 million.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Marketing, Youtube] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You''re already aware that content plays a huge role in today''s world of inbound marketing. Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Marketing, Youtube] 5 B2B Brands That “Get” Storytelling
    As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Just check out the views on its YouTube video of testing a rejected takeoff. That seems to be changing, though. Cisco.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 7, 2015
    [Marketing, Youtube] Quick Content Ideas For When You Don’t Have Time
    When you start discussing discussing social media and content marketing with a client, at some point you get “the look.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns.
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Marketing, Youtube] Content Marketing: Content Beyond Copy
    Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. And building a YouTube channel has some great SEO and audience-building value, as well.).
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Marketing, Youtube] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    YouTube launched in 2005. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. The Content Marketing Imperative # MPOMMA # IWNY. Marketing has become highly ineffective because consumers can now tune us out.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Marketing, Youtube] Editing: Is social media realtime or permanent?
    How about YouTube? Calling all archivists and librarians: Big opportunity here… Social Media Marketing Facebook Google social media Social network twitter Wikipedia YouTubeImage via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Marketing, Youtube] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing, Youtube] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. If you are a startup company and would like to limit the expenses of your video marketing campaign, you can use the tools below to measure how your videos do online. Video camera in action.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Marketing, Youtube] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. 1) P&G, "Thank You, Mom". crucial part of any inbound marketing strategy is something that lots of people forget about. Hey guys. It''s 3 p.m.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Marketing, Youtube] How to Produce 269 (or more) Content Assets From a Single eBook
    by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. .
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing, Youtube] The Art of Marketing: 6 DIY Design Projects to Try
    Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. We can''t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. The Art of Marketing. But, in fact, there is.
  • MARKETING ACTION  |  FRIDAY, JULY 12, 2013
    [Marketing, Youtube] Viral Marketing: Three Ways to Help a Video Go Viral
    Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. So, can you incorporate a similar strategy into your overall marketing strategy? Viral marketing is great. Social Media Marketing social media marketing Make it unique.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Marketing, Youtube] Don’t look now. Here come the post-Millennials
    A disproportionate number of marketing articles seem to be devoted to the Millennial. Generational marketing is a BIG DEAL so I excited to be able to share some early research and projections with you. But here are some early behaviors that might give us a clue into the future of marketing. 1. And rightly so. Voice activated?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Marketing, Youtube] What Your Business Needs To Know About Google+
    Google didn’t immediately unveil brand pages for businesses and marketers. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. That’s a modest assessment. You don’t.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 19, 2013
    [Marketing, Youtube] VIDEO: The World of Social Gaming
    Here's a video infographic overview of the expanding world of social gaming, which presents some unique opportunities for marketers. Watch on YouTube
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Marketing, Youtube] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Top traffic sources. Most of these are easy and free to track.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Marketing, Youtube] How To Use YouTube For eCommerce
    How to Use YouTube To Increase Sales. Marketing Takeaways. But there are some very key reasons why it is so popular that you can duplicate in your market space. This will show up as a clicakble link on YouTube. Use YouTube annotations to “gently” let user know that you sell the product(s) in the video.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Marketing, Youtube] The World’s Best Marketing Program?
    Jeff Ogden, President of Find New Customers is host of Mad Marketing TV , sponsored by Act-On Software , so I’m on YouTube at least once (and usually twice) every week! Joe Pulizzi, Content Marketing Institute. Andy Betts, UK marketing expert. Act-On joins the Marketing Automation Institute’s Vendor Council.
  • MARKETING ACTION  |  FRIDAY, JANUARY 24, 2014
    [Marketing, Youtube] Gmail Tabs: How Email Marketers Must Adapt
    When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. This new structure provides Gmail users with a quick and convenient way to manage messages, but email marketers may view the change with alarm. The Primary and Promotions are the two most important tabs (for marketers).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Marketing, Youtube] There is no community on social media
    Instead of becoming part of a natural gathering of people on Facebook, LinkedIn or YouTube, they only focused on driving people to their own sites? Instead, I would probably take a fraction of that budget and create a really great public YouTube channel, for example. 3. Three marketing truths for an information dense world.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing, Youtube] You Need Better Content, Not More
    48 hours of video are uploaded to YouTube every minute. In a world drowning in content, the secret to success is not more content marketing – it’s better content marketing. Becoming platform proficient is now a skill marketers must posses, Clark said. Last year, over 100 trillion emails were sent out.
  • MARKETING EDGE  |  TUESDAY, JUNE 19, 2007
    [Marketing, Youtube] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Marketing, Youtube] Optimize Your Content for Inbound Marketing: Part 2
    Here’s an example: Boston-based Yale Appliance went all in, centering its content marketing strategy around free buying guides – for refrigerators, washing machines, ovens, stoves, microwaves, you name it. The post Optimize Your Content for Inbound Marketing: Part 2 appeared first on Marketing Action Blog - Act-On. BUT …. SHARE!
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Marketing, Youtube] Exactly one week to the premier of Mad Marketing TV
    Mad Marketing TV Launches in one week. One week from today is the launch of the new B2B marketing show Mad Marketing TV,with your host @fearlesscomp, the Fearless Competitor and. You’ll find the show on YouTube and www.madmarketing.tv. President of Find New Customers. Jeff Ogden, the Fearless Competitor. BLASTmedia.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Marketing, Youtube] Get Started with Video Marketing: DIY
    Have you wanted to get started with video marketing, but lack the budget to hire a production company? Yes, it would be nice to have movie-quality videos for each of your products or for every vertical you serve, but it’s not necessary in order to begin reaping the rewards of video marketing. The growing importance of video marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing, Youtube] 6 Tips for Easy Ebook Promotion with Social Media
    People love YouTube. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. You can repeatedly use your video as a marketing tool by changing the teaser content you post along with the video URL. Really? Yes, I did say “easier.”. Yes, you are the expert, not the ebook. Make a Video.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] How to Promote an Event with Social Media
    Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing, Youtube] Take Your Audience Down Memory Lane for Better Marketing Results
    And making people feel good is always a winning marketing strategy. Here are 3 ways to incorporate nostalgia into your next marketing campaign to engage your audience and get better results. After Coca-Cola’s disastrous launch of New Coke in 1985 , the soda giant has epitomized nostalgia in their marketing ever since.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Marketing, Youtube] How the Web Is Changing Video Marketing for the Better
    This is advice you'll often hear from experts about producing online video for marketing. Some of the online marketing videos we've started seeing today are more like short movies than interruptive ads, and that's a fundamental shift from traditional advertising. Make it short. But, wait -- what if this short attention span is a myth?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [Marketing, Youtube] Twitter leads Fortune 500 social media surge
    That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research. 69% of the F500 have YouTube accounts, a 7% increase from last year. YouTube is as popular with the F500 as Facebook. 69% of the F500 have YouTube accounts, a 7% increase from last year.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 4, 2012
    [Marketing, Youtube] B2B Finally Embraces Social Media
    B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Marketing, Youtube] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Content marketing is not software. We invite you to check out the Lead Nurturing and Scoring Service from Find New Customers or watch me explain the ideas on YouTube. Coming up tomorrow: We reintroduce our superb white paper and explain what Sales really needs from your marketing team. right? WRONG! My advice to you is this.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 18, 2016
    [Marketing, Youtube] How Engaging Content Helps You Improve Your Search Rankings
    Google earns between 65% and 89% of US and global search engine market share. In this case, it’s a YouTube video with a title and description that contains our search terms –  Running Cheetah on High Speed HD Camera. The first result in the Cheetah query was a YouTube link. The answer is engaging content.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Marketing, Youtube] 10 Marketing Tools for Visual Content Creation
    This post, 10 Marketing Tools for Visual Content Creation , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. For those marketers in a similar predicament, I wanted to share a few tools I’ve found that are easy to use and produce great results. PicMonkey.
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Marketing, Youtube] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? Five Twitter Tips for B2B Marketers  (Marketing Profs). Marketing Nonprofits: The Power of Giving  (GrowMap). AdAge). Mashable!).
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2011
    [Marketing, Youtube] This is not a post about Google+
    Social Media Marketing Facebook Google Google Buzz Google Wave Social media Social network YouTubeImage via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. At least that is what all the stories say.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JANUARY 10, 2011
    [Marketing, Youtube] More Manufacturers Are Using Videos For Content Marketing
    According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 22, 2013
    [Marketing, Youtube] “Let Your Freak Flag Fly” – Advice for BtoB Marketers
    Buffer Let Your Freak Flag Fly is what I always advise BtoB marketers when creating digital marketing programs. Purple Cow is certainly the idea to let your freak flag fly in your digital marketing initiatives. If so, you are one of the marketers who has learned to Let Your Freak Flag Fly. Marketing
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Marketing, Youtube] Social Pro | A New Way for Staffing Firms to Use Social Media
    To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds. social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. Introducing Social Pro by Haley Marketing Group.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Marketing, Youtube] How B2B Marketers Can Succeed on the 6 Big Social Networks
    It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Pinterest for B2B Marketers. Twitter for B2B Marketers. No prob.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing, Youtube] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Marketing, Youtube] Social Media Marketing: Where Do I Start?
    The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. Business to Consumer marketers should start with Facebook. Marketing Planning Social Media/Web 2.0 b2b Facebook LinkedIn marketing
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Marketing, Youtube] The 12 Days of Social Media; a Holiday Post
    I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. YouTube videos viewing. Slideshares uploading.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing, Youtube] Reel in These 5 Video Marketing Must-Dos
    This is one of many arguments for increasing video usage in your content marketing. In a recent survey of VerticalResponse customers, 35% of respondents indicated they are using YouTube as part of their marketing strategy. Right now, Dinsmore considers video marketing an underutilized tool, but he expects big changes this year.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Marketing, Youtube] How to Enhance Your Marketing Videos With Analytics
    Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. YouTube Demographics Report. YouTube Views and Sources Report.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 2, 2016
    [Marketing, Youtube] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    Click here to view the video on YouTube. Throughout this series on the Content Standard, however, we’ve aimed to educate marketers so that they don’t feel as though Snapchat has snuck up on them. Previously, this feature catered to big brands (like McDonald’s) able to pay for marketing-based filters. Snapcodes.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Marketing, Youtube] Navigating the Global Digital Ad Landscape [Infographic]
    Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 1, 2011
    [Marketing, Youtube] Social media without strategy is the black hole of communications
    Everything you produce – blog post, tweet, podcast, Facebook update, YouTube video – every last scrap of content is being hurled into a void so dark and vast it will only be consumed by those who happen to trip over it. I’ve seen it before. A lot. Black Hole : A region of space from which nothing, not even light, can escape.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Marketing, Youtube] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Marketing, Youtube] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Until recently, the company had grown organically with little to no marketing. What was the marketing situation like? We were about to launch the product, but we had very little in terms of marketing.
  • SYNECORE  |  SATURDAY, DECEMBER 22, 2012
    [Marketing, Youtube] The Best Branded Content of the Week: December 22, 2012
    Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. YouTube – Rewind YouTube Style. YouTube’s much anticipated yearly mashup of popular videos did not disappoint this year. Congratulations. Jell-O - Mayan Apocalypse.
  • CONTENT STANDARD  |  MONDAY, JANUARY 11, 2016
    [Marketing, Youtube] 5 Brands with Highly Successful Snapchat Marketing Strategies
    Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. Fast forward two years through Snapchat’s evolution, and McDonald’s was impressively still at the forefront of Snapchat marketing. Enterprise Marketing Content Amplification
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing, Youtube] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Marketing, Youtube] How (and Why) to Map Your Company’s Digital Landscape
    Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Marketing, Youtube] What is One of the Most Important Contributors to Marketing Automation Success?
    Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. What is One of the Most Important Contributors to Marketing Automation Success?
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Marketing, Youtube] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
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