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  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Marketing, Youtube] Measuring Marketing Effectiveness Online
    Are you measuring marketing effectiveness online for your digital marketing activities ? These are the sorts of details you need to be digging into if you're going to truly understand what's really happening with your marketing and extend that to leads and sales where you can. For many its a graph that looks a bit like this.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Marketing, Youtube] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Marketers and fundraisers alike will find the results fascinating and, at times, alarming. Kivi Leroux Miller''s 2014 Nonprofit Communications Trends report also found that nonprofit communicators spend most time on enewsletters, Facebook, and event marketing. Survey Highlights. Responsibility typically falls to only one employee.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] Is Your Social Media Consultant an Expert or a Wannabe?
    According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Marketing Miscellany Marketing Soapbox
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Marketing, Youtube] Survey says: ANZ Companies use social media for business
    Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. How does this chart help you with your social marketing strategy? Social Media Use.
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing, Youtube] How Lego Goes Beyond a Movie to Market with Video
    Although Lego is currently the talk of the town with their new movie and message that everyone can be special if they think beyond the standard bricks, marketers should take note of how the brand actually adheres to this message every day as they act more like a media company instead of a typical toy company. Blog Video Marketing Trends
  • SAZBEAN  |  MONDAY, FEBRUARY 25, 2013
    [Marketing, Youtube] How Online PR Complements Traditional Marketing
    Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. News & Notes
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Marketing, Youtube] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. YouTube's Built-In Video Editor Gets Better, From Mashable. Yikes.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. What many marketers lack are just some basic tools and a roadmap to help get started.
  • WEBBIQUITY  |  MONDAY, JUNE 4, 2012
    [Marketing, Youtube] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. You can post a video on YouTube, pin an infographic on Pinterest, upload a presentation to SlideShare, and embed any of these in a blog post. Recent research shows that only 37% of the Inc.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Marketing, Youtube] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 31, 2010
    [Marketing, Youtube] Going beyond the Big Three: 3 more social nets B2Bs should use
    When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook.  Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [.].
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Marketing, Youtube] Social Media Marketing Lessons From Justin Bieber
    As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Marketing, Youtube] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] How to Promote an Event with Social Media
    Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube.
  • MARKETING ACTION  |  FRIDAY, JULY 12, 2013
    [Marketing, Youtube] Viral Marketing: Three Ways to Help a Video Go Viral
    Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. So, can you incorporate a similar strategy into your overall marketing strategy? Viral marketing is great. Social Media Marketing social media marketing Make it unique.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Marketing, Youtube] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Buyers thwarted from using these tools at work (e.g.,
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Marketing, Youtube] 20 Expert Tips for Better Facebook Marketing
    If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. Free eBook: 2011 Facebook Marketing Guide.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Marketing, Youtube] 3 Events That Mark Online Marketing Change in 2011
    We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. YouTube has always been about letting individuals share video content on the Web.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Marketing, Youtube] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. 1) P&G, "Thank You, Mom". crucial part of any inbound marketing strategy is something that lots of people forget about. Hey guys. It''s 3 p.m.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Marketing, Youtube] Find New Customers is primed and ready for a great 2012!
    With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. And it is filled with great content to help you create a great marketing plan with just the right marketing mix. David Meerman Scott, Marketing and Leadership Strategist. see below).
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing, Youtube] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. We''re embracing digital channels and understanding the need to create marketing people love more and more. Where Marketers Can Learn to Code.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Marketing, Youtube] 4 Mistakes Marketers Make With QR Codes
    Question: How do we become cool and trendy inbound marketers? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing, Youtube] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%. Tweet.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 30, 2012
    [Marketing, Youtube] How to Put Social Media Marketing to Work for Your Company
    Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Your competitors are using it.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    What are current best practices on white paper marketing? Email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com). - so we know lots about this topic. In fact, the company that was awarded the BtoB Marketing Idea of the Year award from Find New Customers uses this best practices approach.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Marketing, Youtube] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? But even as the broader economy seems to falter, many companies leveraging internet marketing are growing and thriving, and the survey gives marketers a deeper look into the current state of a fast-moving industry.
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Marketing, Youtube] The Flo Rida Guide to Content Marketing
    Marketers can learn a lot from Flo Rida when it comes to content marketing. 300k friends on MySpace and over 30 million views on an impressive YouTube page.   Are you partnering with other organizations and individuals in your market to create great content marketing?  Simple. Spread the love.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 23, 2011
    [Marketing, Youtube] Harness the Power of Your Social Evangelists.
    Many marketers today are desperately trying to figure out how Facebook, Twitter and YouTube help sell their products and services. Most know they need to incorporate social media as part of their marketing mix, they just don’t know how much and what their expectations should be when they do invest time and resources
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Marketing, Youtube] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    YouTube launched in 2005. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. The Content Marketing Imperative # MPOMMA # IWNY. Marketing has become highly ineffective because consumers can now tune us out.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Marketing, Youtube] The ABCs of Content Marketing: A Glossary of Terms
    You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. YouTube. Agile. And trust me, there will be failures.).
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Marketing, Youtube] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. What This Means for Marketers and Publishers. Maybe. Here's why.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Marketing, Youtube] Marketing Lessons From the Cupcake
    Inbound Marketing Lessons from the Cupcake. 1. Marketing Takeaway: You won’t know if it is going to work until you try it. What channels haven’t you experimented with yet – YouTube, Twitter, email marketing? Marketing takeaway: Get to the point quickly. Free eBook: 2011 Facebook Marketing Guide.
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing, Youtube] Creative Content Marketing Ideas
    Content marketing isn't just a blog that makes money. Using your creativity and know-how, you can make something cool, then use it to market a product. From copyblogger.com's Content Marketing 101 series, highlights from their list of 49 content marketing tactics: Content doesn't have to just be online. Direct mail.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Marketing, Youtube] Savvy Week in Review - April 13
    This will undoubtedly have repercussions in all areas of business and marketing. How PowerPoint + YouTube = Great Content Marketing by @brencournoyer. Excellent idea on how to turn all those PowerPoints you have lying around into YouTube gold. Friday the 13th is upon us! Enjoy -- and have a great weekend!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing, Youtube] 5 Mobile Innovations to Motivate the B2B Marketer
    How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. Seesmic makes mobile social media marketing a snap. Seesmic also supports most popular video and photo sites, like Flickr or YouTube. Interested in improving mobile marketing results? by Maria Pergolino.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing, Youtube] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Big data.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Marketing, Youtube] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  The report, which highlights responses from more than 1400 B2B software marketers across the U.S. YouTube (69% vs. 61%).
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Marketing, Youtube] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    This post was originally published in the Video Marketing Institute,  Lesson 7: Evaluating Video Marketing Technology Solutions. Can you upload directly from your YouTube channel? Security : Does the VMP have a robust security model to support internal and private video use-cases in addition to outbound marketing communications?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Marketing, Youtube] Translate Features into Benefits if You Want Your Marketing.
    What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&#
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Marketing, Youtube] 3 Ways to Integrate Video into Email Nurture Campaigns
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective. When incorporating video into your email campaigns, this challenge grows even further. Share an interview.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Marketing, Youtube] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. Throughout the year pick off several issues and you’ll look back to see the following: Better position in the market as a thought leader/player. Tags: social media PR marketing public relations business marketing
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Marketing, Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? By measuring and refining your marketing efforts! Love Integrated Digital Marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM!
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Marketing, Youtube] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. or better, yet creating your own online videos and amping up your YouTube presence.
  • THE CONTENT FACTOR  |  FRIDAY, OCTOBER 29, 2010
    [Marketing, Youtube] Don Draper Wins with Emotion (Part 3 of a series)
    In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Marketing, Youtube] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Here are some of the areas where B2B marketers can repurpose their blog posts. When your content is written, and the promotion is done, what do you do next?
  • MEASURABLE MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Marketing, Youtube] Has Google Handed Market Share to Bing on a Silver Platter This Week?
    Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). In the meantime, Microsoft adCenter may see an upswing in popularity, as it already displays ads to 30% of the market
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing, Youtube] Ron Burgundy and Dodge: Things Every Marketer Should Learn
    If you haven''t seen fictional anchorman Ron Burgundy try to sell some Dodge Durangos , you should spend a little bit more time on YouTube. Well, because they are genius content marketers. Ron Burgundy and Dodge: Expert Content Marketers. They got a ready-made online, social, viral, and TV marketing campaign. Wrong.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Marketing, Youtube] 10 Error Messages That Make Marketers Cry
    As inbound marketers , we've all experienced it. 10 Error Messages That Make Marketers Cry. 1. Picture the scenario: You're uploading a particularly lengthy video to YouTube, the upload status bar is at a promising 99%, and up pops this error message. Thanks for leading me on, YouTube. 6. Microsoft Office crashes.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing, Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Marketing teams today are dedicating significant time and resources (and often significant budget) to creating original, compelling marketing content. But even the best marketing content is ineffective if no one sees it. Leverage social media: Participating in social media is no longer just an option for content marketers.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 3, 2014
    [Marketing, Youtube] What do Domino’s Pizza and Marketing Made Simple TV have in common?
    If you’ve read the great book by Marketing Made Simple TV guest, Chris Malone , The HUMAN Brand ,as I did, you know the story of Domino’s Pizza. Do I dare say that Marketing Made Simple TV is “new and improved?’ Yes, Marketing Made Simple TV’s new product is awesome. Marketing Made Simple TV
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 7, 2012
    [Marketing, Youtube] The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
    20 questions to help you find a successful direction with your social media marketing. Nor is it covered in one week of my intro to Social Media Marketing  course.  Can you commit to a social media marketing strategy for the long-term? 3. Will social be outside of marketing or within marketing? What about PR?
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Marketing, Youtube] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    She also writes a monthly column for Entrepreneur magazine , and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. Content Marketing link].
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Marketing, Youtube] 5 Examples of Awesome Holiday Marketing Campaigns
    And with the holidays come so many companies' holiday marketing campaigns. Here are five awesome examples of companies doing it right that you can use to motivate your own marketing campaign this season. When creating your marketing strategy, keep your long-term goals in mind. The holidays are here! The holidays are here!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing, Youtube] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Marketing, Youtube] How To Make a B2B Company “Sexy” with Social Media [Infographic]
    32% invest in social media as an outbound marketing channel. Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 77% YouTube. How B2B marketers distribute content across social channels: 26% on Pinterest.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Marketing, Youtube] How to Implement the Education Video Marketing Your School Needs
    If you aren’t taking advantage of video in your higher education recruitment and marketing, you’re doing it wrong. Accept YouTube Applications. You should not only accept but also encourage prospective students to submit a YouTube video component to their application. Higher Education Video education higher ed Marketing videos
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Marketing, Youtube] Is Your Web Content a Marketing Liability?
    The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketing, Youtube] How to turn a good white paper into a great lead generation piece
    Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. This is frankly why one leading marketing automation software company is turning to Find New Customers – currently all of their marketing content is created in house. What’s the difference?
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Once you’ve found the right experts to talk to for your audience and content marketing needs, it’s time to break the ice and make the initial contact.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 18, 2013
    [Marketing, Youtube] Weekend Summary of Highlights from the Fearless Competitor blog
    Encore: Rise with @PattyAzzarello on Marketing Made Simple TV. Marketing Strategies to Revenue with three top marketing experts. In this slick show, Jeff joined Jeffrey Hayzlett, Celebrity CMO and Cowboy and David Raab, marketing automation expert. And I shared the early YouTube version of her show with her.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketing, Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    There are several benefits to moving some of your PPC marketing dollars to LinkedIn: The PPC ad program at LinkedIn is relatively new. As with any marketing initiative, you’re going to want to closely monitor which ad campaigns and keywords are most effective. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
  • ENGAGE  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing, Youtube] The Case Against ‘Content Marketing’
    Arguing against content marketing? Would I, an executive with one of the top content marketing firms in the United States, really have the nerve to rail against what we do? The funny cat video on YouTube? But to call this content marketing is. But content marketing? Life marketing ? Information marketing
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing, Youtube] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. Her video on Youtube was shared in social media more than 2,450,000 times. Now, back to Miley.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Youtube] Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers
    Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, Twitter, etc.) What works?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Marketing, Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
    This is the second post in Heather’s coverage of the Integrated Marketing Summit. Only in the last two years since my own daughter has become a Barbie Girl have I realized the brilliance of the experiential marketing program Mattel has orchestrated. If you missed the first post you can find it here.
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Marketing, Youtube] Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine
    How Marketers Are Using Vine. While it's only been a day since the launch of Vine, we've already seen marketers start testing it out for themselves in creative ways, courtesy of Mashable. How Vine Is Making Video Content More Accessible to Marketers. Some Ideas for Creating Vine Videos for Marketing. Vineception vine.co/v/b5D7vzrz6OY.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Marketing, Youtube] Top 30 Most Useful Facebook Blog Posts of 2010
    Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  General Marketing. Marketing Analysis. Personal Profile Tips and Tricks.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Marketing, Youtube] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. As it stands, you might be on the video marketing bus, but you’re only there because you saw all the cool kids jump on. Blog Marketing Metrics
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Marketing, Youtube] 8 Tips to Improve Campaign Landing Page Conversion
    In the age of YouTube, a video can be a compelling way to build rapport. About the Author: Barb Coté serves as the Creative Director at digital marketing agency  SIGMA Marketing Group. Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye Tracking
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Marketing, Youtube] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Marketing, Youtube] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing, Youtube] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Social Media with Email Marketing – is it the Super Combo? Not so fast! Leave your comments below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Marketing, Youtube] Should you make the leap into sponsored content?
    As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The sponsored content wasps are swarming! Chris Brogan    Thanks!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] The Disconnect Between B2B Content Marketing and Customer Engagement
    The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Marketing, Youtube] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. He recommends Canva as a great tool to design and create attractive marketing images.
  • WRITTENT  |  SATURDAY, AUGUST 17, 2013
    [Marketing, Youtube] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    From independent rap superstars who gain a following without the backing of a record-label, to a content curation website which focuses primarily on positivity, the incredible power of content shines through this week’s top stories on content marketing strategy. 50,400 Hours of Video are Uploaded to YouTube Every 24 Hours. With over 2.2
  • SYNECORE  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing, Youtube] 3 Ways to Develop Your Digital Voice - #MarketingTechMin
    If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. Finding your voice is critical to creating a successful online presence. Follow @SyneCoreTech
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing, Youtube] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click!
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Marketing, Youtube] Today's Top 3 Google I/O Announcements Marketers Should Know
    But we're inbound marketers , so we have to stay on top of these things. And luckily, you have us here to tell you what you need to know as marketers! So let's review the top 3 announcements made at the Google I/O conference today that we should be aware of as awesome inbound marketers. 1) Google+ for Tablets. for search, right?
  • JUNTA 42  |  THURSDAY, JULY 29, 2010
    [Marketing, Youtube] How Much Should Brands Pay for Content Marketing?
    This cost of content marketing post was inspired by Kate Headen Waddell's post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Marketing, Youtube] Tried and True Techniques for Fusing Offline and Online Marketing
    The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course! Great!
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing, Youtube] 3 Steps to Content Marketing with Blogs
    Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Once a video is created the steps for uploading to YouTube are super silly-easy, and pasting the embed code into a WordPress blog is also easy. Let me know how I can help you get better results from your online marketing efforts.
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing, Youtube] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    It seems as though we have come to the end of the road on our meme-marketing series. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. When it comes to meme-marketing this campaign has hit all of the bases. Memorable.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 10, 2013
    [Marketing, Youtube] A Content Marketing Strategy Using Paid, Owned, and Earned Media
    “Content marketing” is a perhaps the fastest-growing marketing tactic being used today. The Content Marketing Institute has a new study, “ B2B Content Marketing 2014: Benchmarks, Budgets, and Trends–North America” , that shows who’s doing it (most of us)—. Content Marketing content marketing
  • SYNECORE  |  FRIDAY, MAY 3, 2013
    [Marketing, Youtube] 3 Insights From Your Sales Team to Generate Leads Online - #MarketingTechMin
    This week the SyneCore sales team weighs in, as Jake and Sean offer insight into how sales and marketing can work together to improve the efficiency of your brand''s online lead generation efforts. Follow @SyneCoreTech
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Marketing, Youtube] What I Learned at Video Marketing Space Camp
    After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. Content marketing and video in particular has become widely recognized as a great means for companies to tell better brand stories and connect with their audience as trusted experts.
  • VIDYARD  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing, Youtube] Amp Up Your Video Marketing With Branded Entertainment
    Red Bull has long been known for their extraordinary video marketing, and sponsorship of extreme sports the world over; and frankly, any company that is willing to put money towards helping a man skydive from space means business. Marketing an Experience. Red Bull: Serious About Entertaining Video Marketing.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing, Youtube] Busy Executives Prefer Videos on Web
    75% of executives said they watched work-related videos on business sites at least once a week with more than half doing the same on YouTube. If you like this post, you may like: Make Videos Part of your Direct Marketing Plans to Professional Tradesmen. Online Video Marketing: a Great Way to Educate Professional Tradesmen.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Marketing, Youtube] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. YouTube, the most popular video sharing site, is home to thousands (millions?) of videos where you can pick and choose videos related to your blog post or just your company in general. How so? Thanks!
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Marketing, Youtube] How to Make Your Online Videos Stand Out from the Crowd
    Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within … Continue Reading. Video
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing, Youtube] How to Identify Buyer Personas for Professional Services Marketing
    Developing a content marketing strategy can seem intimidating. Think of buyer personas as imaginary clients that fit within each of your target markets. SEE ALSO: Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care. 3. Content Marketing Strategy How do you begin?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    Google+ has joined the box of social networking tools marketers should know and leverage. Social media marketing is expanding, and its correlation to lead generation has become tighter. In this episode of the Weekly Marketing Cast , we discuss exactly how Google’s new social channel impacts your business: 1.
  • HINGE MARKETING  |  MONDAY, AUGUST 26, 2013
    [Marketing, Youtube] Social Media Marketing for Accounting and Financial Services
    Accounting and financial services have not been in the forefront of social media marketing. If they were strongly inclined toward marketing they probably would have chosen a different career. Why Social Media Marketing Makes Sense for Accounting and Financial Services. Developing Your Social Media Marketing Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing, Youtube] Good news for the economy might be bad news for social media
    So, it stands to reason that the growth of social media will slow as the economy improves and we have less time for Farmville and entertaining ourselves with YouTube videos. Marketing SolutionsBack in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing, Youtube] How Do You Share Content If You Don’t Have a Blog?
    YouTube – Shoot a quick video (use your phone) with a product manager highlighting one key feature of a product. Post on your YouTube channel and share a link on social sites. Marketing Tips Marketing Tools Social Marketing content sharing how to share content without a blog jeffrey cohen socialmediab2b.com
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Marketing, Youtube] 5 Marketing Lessons from Harry Potter
    Rowling took when writing the books and marketing them. So as the movie series comes to an end on Friday, think about the marketing lessons that can be learned from Harry Potter. 1. As a marketer, it is important to develop a strategy. Viral Marketing. The Harry Potter trailers reached millions of viewers on YouTube.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Marketing, Youtube] Uncovered: The Future of Mobile Marketing
    It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. recommend you refer to WebDAM ’s infographic titled “The Mobile Landscape: 23 statistics that will drive the future of mobile marketing.” alone, $400 billion will be generated in mobile marketing by the end of next year.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 23, 2011
    [Marketing, Youtube] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Ways to Use YouTube to Drive Traffic to Your Website While researching today’s Enjoy! 1.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing, Youtube] Laugh and Learn with Find New Customers | Beer
    In our weekly B2B marketing show, Jeff Ogden, President of Find New Customers (and host of Mad Marketing TV) shares a key marketing lesson in a fun and engaging video. P.S. We also invite you to check out our brand new show, Mad Marketing TV , sponsored. Click the YouTube button to play the show on buyer personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Marketing, Youtube] 12 Ideas to Ignite Your Content NOW
    In this red-hot competitive marketing world, “content” is not enough. Use Hashtags Hashtags are arguably one of the most important innovations in the history of social media marketing. For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. 6.
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