Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Smart B2B companies now realize that "fans" can be an important part of a successful inbound marketing strategy. Marketing Takeaway. Is Facebook applicable for B2B companies? Absolutely!

Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Buying behavior has changed- make sure your marketing changes with it.

Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. As an example, they have a wonderful series of YouTube videos that teach you how to get the most out of Dragon  Naturally Speaking, the PC version of their software.  Their eNewsletter. Not So Much.

From YouTube to almost every business website you can think of, How to videos are on offer. It all depends, of course, on your target market. Get quick tips on marketing with more impact now in our eGuide How to Improve Your Marketing in 31 Days. Three ways to create How To videos people want to watch. How To videos.

Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. As an example, they have a wonderful series of YouTube videos that teach you how to get the most out of Dragon  Naturally Speaking, the PC version of their software.  Their eNewsletter. Not So Much.

Stories unfold all around us, on billboards, on television sets, on youtube, in movie theaters, in books, during conversations, almost everywhere, everyday most of our waking hours and sometimes even when we are deep in sleep. So can this effective marketing technique be used within the B2B marketing limitations?

Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question. So, with name in hand I set off for the Google to do a little research.

In addition, marketers are realizing that video is more versatile than many initially imagined. The logical next step is that those sites will increase their functionality for video "pinning", creating marketing opportunities for brands and businesses. YouTube recently started giving preference to videos based on "watch time".

large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. Same Old Song and Dance. In fact, that’s exactly what they did.

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. Facebook LinkedIn marketing social media technology twitterAre you getting too many emails or text messages from others’ sharing on social media sites? Here is how you can control them. She shut down her Twitter account.

Companies are focusing their energies on Facebook, Twitter, LinkedIn, YouTube and blogs. Communications, advertising and marketing agencies are the leading adopters of social media. Marketing Trends Social Marketing 2010 highlights of social media for businesses brand building michael gass ROI on social media smartbriefs

Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. There is little question that Google is the perennial leader in the world’s search engine game, and irrelevance in the eyes of its crawlers could quickly put a damper on your online marketing efforts. Establish your author-ity.

Steph solved that problem by finding YouTube clips of the best Oscar jewelry looks of all time, that not only solved our rights problem, but also added an interactive element to the post. Content Creation Best Practices Content Marketing Content Strategy resource management WritingBe human. Don’t be boring. Surprise Yourself. Have Fun.

'This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. Some were quite successful in their marketing foolery, but others left something to be desired. YouTube - Ready to Select a Winner. Google – Google Nose. Twitter – Twttr. Twyttyr? Syckyrs! nvwls. Redbox - Sandwiches.

Well I’m sure I have your attention now…or maybe you’ve already seen the videos I’m talking about on YouTube or some other place on the web. Content Creation advertising Brand Buzz Content (media) Content Marketing Online Communities Online VideoW ant to watch a baby do flips on rollerblades? So what’s the formula for viral success ?

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. 

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. Skittles.

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. Weak products will disappear quickly from the market, and advertising won’t be able to save them. This is the time of year when a lot of people make predictions. Stunning.

Big news - YouTube just hit one billion unique monthly visitors. By Google’s own reckoning, nearly one out of every two people on the internet visits YouTube; if YouTube was a country, it would be the 3 rd largest in the world behind China and India. In other words, YouTube is huge. And they’re highly mobile.

Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET. I’m a huge fan of Mad Marketing TVSteve Gershik, 28marketing.com. Marketers and anyone in business can watch the show premier at MadMarketing.tv Mad Marketing TV. and on YouTube.

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk! Resources

That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. Are you focused on social business or digital marketing for healthcare? So what’s going on?

We hope you will enjoy our list of our favorite B2B marketing blog posts from the week. This week’s posts include tips for optimizing your business blog, social media predictions for 2012 and a great analogy between holiday parties and inbound marketing. Ways to Use YouTube to Drive Traffic to Your Website.

His personal views and beliefs aside, he has proven to be an amazing inbound marketer. was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. Sheen realized that he was fully equipped with the tools of self-publishing and social networking: his website, YouTube, Twitter and Facebook.

2013 will be the year that marketers begin to perfect their branded content. The Coca Cola 007 challenge is still one of my favorite things to watch on YouTube. Target’s 12-minute film called Falling For You, released earlier this fall is a superb example of a seamless integrated digital marketing strategy and branded content.

According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoIn this article you’ll get a better understanding of newsjacking.

According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoIn this article you’ll get a better understanding of newsjacking.

 . Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? . YouTube was brand new.  It’s remarkable to me that you had the foresight back then to let the thing roll and disconnect it from a traditional marketing perspective.   It was just five years ago. Digg this!

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Are you taking advantage of YouTube's Annotations tool?

Apply the same discretion and marketing savvy here as you did in the product and services overview. If you have video assets that match your product or service, you can add both an embedded video into the page itself, or with a link to the video, if it is on YouTube. LinkedIn company pages are like a personal profile for your company.

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. That said, being sloppy is a whole different story. 10 Sloppy Social Media Mistakes. together.

A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. Marketing Takeaway Tipp: Get on social media, there where your audience is.

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Most of us fail to create sales engaging social media because we’re building content marketing on an outdated foundation. It does.

In no particular order, this list’s goal is to provide our readers with sources that will help you develop strategies and tactics for your go-to-market planning. ClickZ Search Experts Advice and Opinions Forum Experts Search Marketing Advice and opinions, latest trends 10. Fast.Foward. Yahoo! Buzz Index The Yahoo! Privacy Polic

But in reality, you need to have a more robust social media component to your marketing plan.  However, after a negative experience with an employee generated YouTube clip, he says: “The whole experience was awkward.  That’s the key point: You can’t just dabble in social media.  Period.  Fairly compelling, no?

Since Jeff Ogden ( @fearlesscomp ) of Find New Customers is the host of the new online show Mad Marketing TV (which posts every Thursday to YouTube and www.madmarketing.tv), this TED video on the power of online video appealed to me. “Sundays are for learning.” ” – that’s our belief.

UPS launches a B2B social media marketing campaign. Back then you could find the company on Facebook, Twitter and YouTube. from TopRank Online Marketing Blog. B2B Case Study: Supply Chain Firm Drives Traffic with Online Community Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case. Continue reading.

That Ludacris video surpassed 300 million views in seven months in YouTube alone, taking their all-time #1 spot. Tags: Internet Marketing gmail gmailpriorityinbox google informationoverload onlinecommunities socialnetwork twitter Image by dni777 via Flickr. by Aaron Kim. Will crowdsourcing make us all well-informed drones?

Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube. Number of new prospects, i.e. leads in your target market. Now what?

'Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking. Facebook?

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. These can offer some of the best mileage and results of any marketing tool. How many comments did these posts receive?

Marketing does not come naturally to me. No one holds YouTube to the same standard as Twitter, so it seems unfair to focus on messages being sent. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day.

'Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect." Watch Chris and Spencer chat about the "Ahh" campaign and its potential effects in this special break room edition of the Marketing Technology Minute.

Enter Our Draw for Free Tickets to The Art of Marketing Conference. Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. RT @mi6agency: great speakers at The Art of Marketing Mar 7th in #Toronto.

YouTube was 22 percent of all mobile bandwidth in the first half of 2011. YouTube accounts for 52 percent of global video streaming. Marketing Takeaway. As a marketer, you need to understand the bigger implications video has for your future marketing tactics. Clearly, a major part of mobile marketing will be video.

You can now embed a YouTube video  on your companies overview page as well as on each individual service page. Marketing Tips Social Marketing hubspot jim lister using linkedin for new business developmentLinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. 69%) and Facebook (.77%). million groups.

B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. One of the things marketers need to consider in creating a landing page is what action the visitor needs to take. Buddy Media. Buddy Media. Like Call to Action: No. Video: No. Intel.

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. Have you used Twitter to run a marketing campaign? And who cares?

was graduated from the University of Notre Dame in 1982 (with a degree in Marketing), and I played acoustic guitar, so I was a fan of Neil Young. So when I found a YouTube video of Neil Young playing a classic from that era, – After the Gold Rush, I want to share it. This Sunday, I’ll share a passion. Enjoy!

'A West Coast marketing recruiter wrote this to me a few days ago: “ Typically my clients are looking for someone who has a successful recent track record as a full-time, permanent employee, preferably coming out of a direct competitor. Here is a list for you: A world-class network of contacts from his TV show, Marketing Made Simple TV.

Every time a new marketing “technique” appears, it’s seems like the next revolution. Starting around 2006, viral marketing was announced as the end-all be-all to getting a low cost audience. When there are more than 100 hours of videos uploaded on YouTube every minute, you’d better ante up.

If your business sells a product, consider uploading a video of the product in use to YouTube. Marketing Tools Social Marketing +1 Button circles google Google Plus hangouts SparksAlthough Google Plus is still in its infancy, the social media world is investigating its uses and benefits. Right now at least. What it is.

We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. EDR) to present In-Bound Marketing: The New “In” Thing for Environmental Professionals to an audience of environmental engineering professionals. There is! Build a personal connection.

And, the B2B marketing bloggers are obviously getting a lot done as well, and there is a lot going on around the blogosphere. If you know what the two reasons are, it'll give you some great insight into how to craft your marketing message. Three Content Marketing Myths That Drive Me Crazy by @brencournoyer via @MarketingProfs.

invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. One of the overused phrases in social media marketing is “joining the conversation.&# Setting Our Own Table. The Results.

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube.

He introduced Service Cloud with Chatter Service , which makes it possible for a service agent to access every platform a customer is using including Twitter, Facebook, YouTube, etc. The combination of Radian6 and Heroku is what makes up the “marketing cloud,&# Benioff said. Marc Benioff. The company database. Share email.

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Resource

Pinterest is driving more referrals than Google+, LinkedIn and YouTube combined. Here are some suggestions on how your company can use Pinterest for your marketing and lead generation plans. There is no denying the popularity of infographics when it comes to B2B marketing. Looking for ways for marketing to show ROI?

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Youtube videos. One part of Seth's talk was on building a tribe. Share.

How are you integrating mobile into your marketing strategy? In our line of business, real-time news and information matters and for the markets and finance this won’t change. David Meerman Scott’s latest book on real-time marketing captures exactly how we approach this world of instant news. I  stopped reading them.

It covers all content marketing elements including the content on the individual tabs and pages of your website and also SEO landing pages (which might not be readily visible, but are an integral part of your site). For instance, video content shared on YouTube, can be customized to create a presentation to be shared on slide share.

Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. YouTube – Rewind YouTube Style. YouTube’s much anticipated yearly mashup of popular videos did not disappoint this year. Congratulations. Jell-O - Mayan Apocalypse.

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. If the former(s) are true, than you need to make sure your marketing team has time allocated for responding to the conversations you start. It was one bullet point.

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Four out of five US businesses will be using social media for their marketing efforts this year. Skittles - contest entries racked up hundreds of thousands of views on YouTube 2. Social media offers opportunities for getting found by prospects and interacting with prospective customers. Zappos 3. McDonalds 4. iTunes 6. Jones Soda 7.

Welcome to another Laugh and Learn show – a b2b marketing lesson delivered quickly – using wit and humor. YouTube. We also invite you to tune into HubspotTV at 4:00pm today to watch the great weekly marketing show with Mike Volpe and Karen Rubin. B2B Lead Generation | Laugh and Learn Episode 26 – Google Wave.

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? SlideSix.

You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” Webinar: How to Use Online Video for Inbound Marketing. So, you’re going to make a “viral video.”

While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. If you read a lot, you come away feeling anxious because you get the impression that you’re missing out on one giant marketing bonanza: 100 million users on LinkedIn!

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the  different types of customers that are relevant for each of  your  vertical markets 8. be authentic. Thanks Jeff!

During our chat we talk about: Bridging the gap between digital and traditional marketing. For the full transcript and audio from the show head here: Connecting Digital & Traditional Marketing Channels with Mitch Joel. Next time you are at the super market, take a look at the magazine covers for headline inspiration.

by @ardath421 Think your sales and marketing teams are in lockstep? Before you say yes, read this post by Ardath Albee about the importance of coming together to establish content marketing plans. Should we stop marketing to the CIO? Here are some good tips from Jon Miller on how to get the optimal marketing budget.

July 19th, 2010 by Marcus Tewksbury The face of marketing is changing.  Content Syndication - Developing content specifically for off-site deployment - Establishing outlets on YouTube, SlideShare, Scribd, etc. Are you ready to lead? To take advantage of the emerging opportunity you need to start preparing today. LoopFuse ,Inc.

Do you ever want to inspire others to embrace the value of inbound marketing. If you liked the You Oughta Know Inbound Marketing music video, check out this one! Tune in every Tuesday on our blog, or subscribe to our YouTube page. through song ? This video guest stars HubSpot TV's Karen Rubin and Mike Volpe. Want more videos?

For some organizations it is not currently possible to create a blog, but B2B marketers are still interested in creating and sharing content. In addition to the awareness benefit that sharing new content brings, marketers need to understand how to create remarkable content on a regular basis. YouTube. Email. LinkedIn. Twitter.

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! You expand it.”

The problem is, most marketers regard Google+ as a social platform that isn't delivering significant social media marketing results. Well-run marketing meetings include a presentation or slide deck of some sort with key metrics, goals, and progress toward those goals to share with the team. YouTube. all for free! Me too.

According to Jennifer Aaker , a Stanford professor of marketing, “You can’t use social media effectively unless you know how to capture people’s emotions.” Social Media Marketing. One of the best ways to use social media is to allow your target audience to do your marketing for you. ROI of Social Media.

According to Jennifer Aaker , a Stanford professor of marketing, “You can’t use social media effectively unless you know how to capture people’s emotions.” Social Media Marketing One of the best ways to use social media is to allow your target audience to do your marketing for you.

This week, Spencer and Jacey give a few simple tips (based on personal experience) for creating more valuable, entertaining video marketing for your customers. If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry.

Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways. Internet Marketing enterprise 2.0 Image via Wikipedia. Where did all that promise go? Wasn’t the world supposed to be changing?

Content marketing is bringing back Mad Men creativity to advertising. Increasingly, websites like BuzzFeed and Gawker are incorporating content marketing alongside editorial. Content marketers need to harness the power and reach of curators with easily shareable content. Co-written by Jeff Ficker and Angie Thompson. takeaways.

Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.

As marketing professionals, we stay in the habit of keeping up to date on presentation tools and best practices: We try to keep our own slide presentations concise, engaging, and free of heavy text. You start out with a “canvas” and can add almost anything – pictures, Youtube videos, text, etc. Slide Presentations 2.0:

I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Certainly on YouTube, but also video syndication sites like TubeMogul and Vimeo.  . Here’s a link to our video marketing services.  .

'I’m not sure if it is due to the quickly approaching Father''s Day holiday, or simply a coincidence, but some of the best content marketing efforts from the past few days are quite clearly aimed toward men. Utilizing existing video from YouTube, Oral-B made a compilation of all the touching father-child moments they could find.

Marketing. Entering the Job Market With Your Distance Degree. 100 Awesome Youtube Vids for Librarians. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. Accredited Degrees. Books.

Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Submitted by: Marit Fratelli , Content Marketing Manager, Brainshark, Inc. As we ring in the New Year and the sugar rush of holiday food slowly abates, 2013 marketing planning and doing is now in full effect. Marketing.

YouTube: 4,0489,684 views and more than 800 videos. Deborah Strickland, Manager of Social Media & Digital Marketing, Cisco. Register for the live event : Thursday January 27, 2011 2:00pm EST / 11:00am PST Only 29 Minutes Register. Staff writers update content regularly to engage with audiences in four key areas: 1. Tim Washer, Sr.

Some examples: Marketing: engage, educate, excite, evangelize. Here is a YouTube example of one of Jeffrey’s keynotes. 'The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” how collaboration can promote productivity and enhance the customer experience.

Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. The Keynote presentation at lunch will be delivered by Jeff Ogden of Find New Customers , a social media expert, b2b marketing guru and professional writer, speaker and TV host. Director of Marketing.

It’s being lauded as marketing genius from a lot of smart people who know what they’re talking about. It’s cut through the proverbial clutter and (as of the writing of this post) has been viewed more than 1 million times on YouTube. If you haven’t, scroll down for the video. And why shouldn’t it?

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Jim McLoughlin, SVP of Sales at Appirio, shared with the audience his version of the Secret Sauce to Sales Success which he defined as the trust between the marketing and sales functions.

In Your Email Marketing & Lead Nurturing Messages: Make sure your email marketing messages and lead nurturing emails include a clear call-to-action for subscribers to obtain more information and content. On Your Free Tools: Have you launched any free online tools as part of your marketing strategy? Connect with HubSpot

” A lot has changed in the marketing world since the inception of event giveaways, so what should we be changing about our event promotion strategy? Let’s first take a look at why giveaways hold such a warm place in marketers hearts: Low Cost Advertisement. Collecting Leads. Getting Return Customers. Low Cost Advertisement.

So, what’s a marketer to do? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. Initially focus on tudou.com (like YouTube), sina.com (very big; like Yahoo!, Germany. Mobile web browsing is expensive. France.

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.