Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company. This press release has more.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Both turned out to be promotions for companies exhibiting at the conference. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

NOVEMBER 20, 2013

According to the company’s website: Upon check-out, consumers are given the option to earn a pre-determined percentage back from their current purchase when they share your marketing on their favorite social network. Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. His advice to social media marketers: “Think big. “We believe 60% of our Facebook fans are prospects,” Weiss said. I couldn’t drink it.” That’s incredibly empowering.”.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

DECEMBER 18, 2012

Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. Many authors are experimenting with self-publishing now because the commissions on commercially published works are so small that book-writing becomes a $10/hour proposition. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50