Chris Koch

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The last of the anti-social marketing tactics

Chris Koch

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Image via Wikipedia.

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The last of the anti-social marketing tactics

Chris Koch

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Image via Wikipedia.

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How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. How to measure social media influence in a marketing context. But I think as marketers, we need to think bigger.

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How to build emotional engagement in B2B marketing

Chris Koch

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. That’s what has led to the horrific vocabulary of mindless marketing speak that makes us utter things like “demonstrable value” with straight faces while deluding ourselves that it leaves an impression on customers.

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There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. We need a marketing transformation. Please let me know.

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). They don’t want duplicative or conflicting messages coming from different parts of the marketing organization. They don’t want three different calls from three different sales areas of your company.

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Right now, the practice is to simply excerpt bits from their shows in “best of” compilations and market them. They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie.

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