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Why Bother with Leading Scoring?

ANNUITAS

MAY 7, 2013

According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation'

Lead Scoring 100
Lead Scoring Lead Ranking Wikipedia Leads 100
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How to Manage Data…Better

ANNUITAS

JUNE 2, 2016

As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” Certain data fields have been coded inconsistently in Salesforce or Marketing Automation, creating two or three names for only one group or category.

Work Management 100
Work Management Marketing Management Marketing Automation Services Wikipedia 100
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