WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). I suspect the folks at ITToolbox would disagree.)

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Tags: General Marketing.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

JANUARY 11, 2010

not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. The keys to success for that model will be high-quality content and effective marketing.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Marketing automation" is a misleading term.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

OCTOBER 11, 2007

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well).

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 21, 2006

This post sponsored by Marketing Tools from VerticalResponse Create professional HTML Email and printed Postcard campaigns in minutes right from your browser. It was completely reoriented from an all-about-us format ("Our new product is the greatest thing since boneless chicken, yada yada.")

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. What else do you want? Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

NOVEMBER 16, 2006

What's more, human visitors expect more from business websites than just product details (marketing), "about us" pages, and a list of your office locations. Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

OCTOBER 9, 2007

Search Marketing or other SEM program, start with best practices in search engine marketing. White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. To optimize the results of a Google AdWords, Yahoo! Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

DECEMBER 29, 2008

Sweet new white paper to go along with it as well. That, and dodging bullets in the rough-and-tumble world of search engine marketing. ** technorati tags: Google AdWords, search engine marketing, SEM, CTR, ROI del.icio.us Tags: Web Marketing. Government, enterprise, it was all business to me.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Being that I know as much about podcasting as Wal-Mart knows about high fashion , I called on Albert Maruggi , head of marketing and PR agency Provident Partners , and increasingly famous podcasting guru.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

AUGUST 14, 2007

Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. Marketing Today has summarized recent results Pro Publishing Services provides a breakdown based on sending frequency ; and U.K. and EMEA markets, for B2C and B2B campaigns.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

APRIL 24, 2008

Offer additional information, such as a white paper or interview with a key executive or product designer. For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 24, 2009

Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Content marketing within the realm of social media is extremely powerful, but it does have a downside. Clueless tech support.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tools are marketing complex products and services which generally have long sales cycles. Here is the vendor perspective.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. It's no longer just about teenagers discussing their favorite bands. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JULY 9, 2008

It enables them to offer advertisers a much richer and more interactive way to reach subscribers than the usual mix of enewsletter sponsorships, banner ads and white paper syndication. For aggressive publishers willing to get a jump on this, it also provides differentiation in a highly competitive online advertising market.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

SEPTEMBER 6, 2007

The average blog generates less than $50 per month in direct advertising income; even uber-blogger and best-selling author David Meerman Scott concedes in his book The New Rules of Marketing & PR that his blog income is "not much money, but every few months I can take my family out for a nice dinner on the proceeds."

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Both sides understand the importance of third-party endorsements.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 13, 2005

If you're not sure where to look, there are national marketing temp firms such as The Creative Group and Aquent who can connect you with professional graphic artists on a project basis. news feeds, stock feeds, links and resources, events, Webcasts, white papers / expert knowledge, online support, e-commerce, online chat etc.).

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. actually wind up registering to use these resources. The other 90% leave without a trace.” 10% sounds optimistic.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

OCTOBER 8, 2008

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. a product trial, podcast, video, white paper download or webinar registration). Tags: Web Marketing. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JUNE 11, 2009

Given that, depending on whose numbers you trust, organic search accounts for 75-80% of all clicks while search ads get just 15-20%, it's fair to ask the question: with a limited online marketing budget (do you know anyone who has an unlimited budget?), Search marketing lets you point many more keywords to a single landing page.

PPC 20

PPC Paid Search Agency SEO SEM 20

WebMarketCentral

SEPTEMBER 14, 2009

tactics to boost b2b marketing results. Tags: Cool Web Marketing Tools. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0

Tools 20

Tools Best Practices Web 2.0 Adwords 20