Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Marketing Qualified Leads 249

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. Click here to view more MarTech webinars.

Webinar Metrics 101

Webinar Metrics Lead Gen Privacy Marketing & Strategy 101

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Benchmark Email

MARCH 11, 2024

As marketers, you understand the value of creating high-quality content and how essential it is for engaging your audience and driving results. Webinars have become a popular tool for marketing managers to share knowledge, engage with their audience, and generate leads.

Webinar Metrics 95

Webinar Metrics Advertising Benchmark Business High Quality Lead 95

Influitive

AUGUST 9, 2022

The post Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession appeared first on Influitive. So, for the vast majority of B2B firms, what’s missing? To answer that question, we sat down with Amy Bills, the Vice President and Principal Analyst over […].

Webinar Metrics 130

Webinar Metrics Organization Forrester B2B Marketing 130

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

CMSWire

FEBRUARY 20, 2024

Many people thought that webinars might go by the wayside, but they’re still a strong marketing vehicle. Continue reading.

Webinar Metrics 98

Webinar Metrics Lead Generation Generation Marketing Qualified Leads 98

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Webinar Metrics 96

Webinar Metrics Automation Personalization Digital Asset Management 96

Martech

OCTOBER 11, 2023

So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars. The post Webinar: Win customer loyalty across channels appeared first on MarTech.

Loyalty 111

Loyalty Webinar Metrics Advertising Channels Intent Signal 111

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Webbiquity

SEPTEMBER 11, 2018

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com. Which lead generation tactics do they disagree about?

Webinar Metrics 142

Webinar Metrics B2B Marketing Planning B2B 142

Benchmark Email

APRIL 19, 2022

Webinars can help you to generate qualified leads, educate customers, facilitate onboarding processes, and foster partnerships and collaborations. However, to achieve the desired results, you need to promote your webinar to get a good number of attendees.

Webinar Metrics 111

Webinar Metrics Promotion Email Marketing Sales Qualified Leads 111

Martech

AUGUST 1, 2022

MarTech recently surveyed nearly 300 marketers from brands across the U.S. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot.

Webinar Metrics 108

Webinar Metrics Marketing & Strategy Customer Surveys Marketing 108

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

The ABM Agency

FEBRUARY 23, 2024

Reading Time: < 1 minute About this Webinar Being able to run full funnel (1:many through 1:1) ABM takes planning and discipline, though many B2B marketing organizations still take an ad hoc approach to account based marketing.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Advertising Funnels 52

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. See an example of the dashboard in Adobe Docs. compatibility.

Webinar Metrics 107

Webinar Metrics Demand Marketo API 107

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Martech

AUGUST 12, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Webinar Metrics 95

Webinar Metrics Email Marketing Marketing Management Marketing 95

Search Engine Journal

SEPTEMBER 17, 2020

Want to create or present amazing webinars? Here are 41 tips on webinar strategy, planning, marketing, hosting, and presenting that can help you succeed. The post The Ultimate Guide to Webinars: 41 Tips for Successful Webinars via @MrDannyGoodwin appeared first on Search Engine Journal.

Webinar Metrics 141

Webinar Metrics Tips Planning Search Marketing 141

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Martech

JULY 28, 2022

QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). Join QR marketing expert Brian Klais, CEO of URLgenius, to learn enterprise-grade QR strategies and best practices you won’t hear anywhere else and change how you think about QR code opportunities.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Mobile Marketing Marketing 98

Industrial Marketer

MAY 8, 2023

There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer.

Webinar Metrics 52

Webinar Metrics B2B Marketing B2B Thought Leadership B2B 52

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Every month or so, we host a webinar. No, seriously. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

AUGUST 2, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Webinar Metrics 83

Webinar Metrics Email Marketing Marketing Resources 83

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177