LeadSloth

AUGUST 10, 2010

Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? But the overall impact on the market will be limited.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Should you look at Marketing Automation options first? Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems?

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Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

AUGUST 16, 2010

Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - link this all to your marketing automation processes. Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539.

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Response Rate Webinar Metrics Lead Nurturing Marketing Automation 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. The OLD Situation.

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PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. I asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? The most critical collaboration is between Marketing and Sales.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing influenced pipeline. Marketing Automation & Efficiency.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

JUNE 7, 2010

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. Hubspot Show & Tell.

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Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

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Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

AUGUST 2, 2010

This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. To get the full story, register for the webinar: https://www2.gotomeeting.com/register/809876946. Register for the Webinar now ». Tags: marketing automation. See the video below for more details.

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Lead Scoring Lead Ranking Loopfuse Leads 100

LeadSloth

APRIL 15, 2010

If you market in multiple languages, make sure your emails and marketing materials are also available in the local language. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. In B2B marketing, campaigns often run 3-12 months. Drip vs. Dynamic Campaigns.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

JULY 10, 2009

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. Rebekah Donaldson’s “Red on Marketing&#. Ken Molay, Webinar Blog.

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Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

AUGUST 31, 2010

Not just eBooks, blog posts and webinars, but especially email content. You really need to understand direct response marketing, but apply it to the email medium. If you are a B2B Marketer and currently looking for email copywriting skills, also please let me know. Lead Nurturing depends on great content.

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Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 17, 2009

By the way: on August 19th Marketo has a webinar about lead nurturing and on August 20th Silverpop has a webinar about lead scoring (hopefully a recording will be available afterwards). They explain that sales & marketing need to jointly create a definition of a qualified lead. Read them both! Why Lead Management.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).

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Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Tags: lead management marketing automation. Summarizing.

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Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Terry: Trials, then webinars, then white papers.

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system.

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Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

MARCH 24, 2010

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue.

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ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system.

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Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100