Digital B2B Marketing
MAY 22, 2012
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)
Digital B2B Marketing
DECEMBER 20, 2011
Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. Consider the lead generation activities of the following three types of marketers.
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Digital B2B Marketing
OCTOBER 16, 2012
Outbound marketing is about interruption. Inbound marketing is about discovery. So why is inbound marketing a better way to market? Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change. In inbound marketing, discovering your content is natural. But so what?
Digital B2B Marketing
MARCH 19, 2012
Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. The discussion highlighted three specific areas where content is challenging B2B inbound marketers.
Digital B2B Marketing
MAY 31, 2012
In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Only 10% of individuals are willing to provide information beyond basic contact details for a webcast.
Digital B2B Marketing
JANUARY 26, 2012
Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. The future of marketing is about attention. Yes, I enjoy discussing the latest marketing trends or if marketing really is dead (no, but it has changed so much it might as well be).
Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. So should you rent, buy or build an email list?
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