WebMarketCentral

MAY 15, 2007

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Still, the Web 2.0 Conclusion: Web 2.0

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Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

APRIL 29, 2007

Here are the rankings for 42 Web 2.0 As pointed out at PaulStamatiou.com , "While you shouldn't quote Alexa rankings as ultimate truth, Alexa data is useful for comparing website to website, especially when those websites are in the same market (ie: Digg.com vs. Reddit.com)." social tagging sites, according to Alexa.

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WebMarketCentral

MAY 10, 2007

BeeTooBee Social tagging site for peer-submitted marketing knowledge. My test of general-purpose Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst ** Terms: Web 2.0

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Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

MAY 7, 2007

With that in mind, here are 11 Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does.

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Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

AUGUST 26, 2009

A growing number of Web 2.0-savvy Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.) Social Tagging.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

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Social Media Web 2.0 Ning Skype 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

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Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JANUARY 16, 2008

Here are several of the best news articles from last year on social media strategy and tactics for marketers. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0 Vascellaro, Sermo, INmobile, AdGabber, New Social Sites Cater to People of a Certain Age, The New York Times, Web 2.0,

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Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Social Tagging Web Marketing.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 tools are marketing complex products and services which generally have long sales cycles.

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Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix. Social Tagging Web Marketing.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Content marketing within the realm of social media is extremely powerful, but it does have a downside.

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Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 applications? Which social media sites are the most valuable? so far in 2008. so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. tags: Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.)

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Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

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Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0

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Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JANUARY 7, 2008

A while back, I posted the Alexa rankings for 42 popular Web 2.0 Over time, virtually all markets consolidate around three major players (for example, Google, Yahoo and MSN in search) plus a few wannabes (e.g. The leaders will garner high amounts of traffic appealing to a wide market. social tagging sites.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.

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Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

MAY 20, 2009

Today your logo has to work as tiny square icon in a browser address (see our website for example) to 50-foot long banner hanging from the ceiling of the Cow Palace… and also on business cards and in email marketing… We all need reminders I’ll use myself as an example of what doesn’t work. Rubicon Marketing Group ’s logo is interesting.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 26, 2007

The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing. The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 This book explodes their old view of the world. social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

OCTOBER 22, 2009

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

AUGUST 1, 2007

Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 11, 2009

For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. Tags: Web 2.0 Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

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WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I cited three specific examples of promoting client thought-leadership content through Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 11, 2007

The social networking of Web 2.0 and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ). Used properly, the social media tools of Web 2.0

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PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

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Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 10, 2009

Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. Tags: Web 2.0 me ), among others. You can find details of the top five and 6-10 winners on Judy's blog.

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Social Media Web 2.0 Media Tagging 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

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Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 9, 2007

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. WebMarketCentral now includes a more complete guide with links to related web marketing strategies.

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Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

DECEMBER 12, 2007

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 WMC: How do you market and promote TopNetPix? Currently we have been focusing our marketing attention on our new MyTopNetPix application on Facebook , which allows users to add their favorite websites (and corresponding favicons).

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Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

APRIL 15, 2009

When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. And this disconnect is one of the most critical dangers to the successful adoption of social media as a marketing strategy. Tags: Web 2.0

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Social Media Web 2.0 Media PR 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

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