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What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching out to IT vendors for their take on industry trends or customer references. That is, when I can find a human being to email. or what challenges I’m facing (“Digital transformation?

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Mine the Past for IT Thought Leadership

What Works - What Doesn't

He used his experience to list six reasons the current very light/very small “air mobility” market will collapse. The lesson for IT marketers: Having been around and seeing several technology hype cycles gives your senior developers or executives the potential to develop compelling thought leadership.

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

Such insurers will often insist a policyholder leave the hacked systems undisturbed and offline until their security experts determine what happened, said Jeff Reichard, vice president of solution strategy/product strategy at backup and recovery software vendor Veeam. The right data, if properly stored and curated, can uncover new markets.