Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. To put it simply, their risk is your risk.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want. Graphic from Hero Digital B2B Buyer’s Report.

Vendors 126

Vendors B2B Fulfillment eCommerce 126

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Dig deeper: Building a future-ready marketing operations team 4. Also, research how the buyer differs culturally from the original vendor.

Work Management 55

Work Management Marketing Management Paid Search Agency Lead Ranking 55

B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This is a critical decision, and one that marketers need to get right.” The post New!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Find Your Real Target Market. Crowding has affected the IT staffing market.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Vendors Marketing Automation 119

Martech

JULY 16, 2021

Good morning, Marketers, and what do marketing ops professionals do when they get together? Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability.

Marketing Automation Services 126

Marketing Automation Services Marketing Management Vendors Lead Ranking 126

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? The misapplication of international data could impact the ROI of your search marketing efforts.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s also popular with consumers.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Only B2B

OCTOBER 5, 2021

How are marketers using intent data to increase revenue? How To Select Intent Data Vendor. Your business needs a reliable data vendor. As a result, you must inquire with your vendors about the platforms they monitor. How will your data and marketing technology work together?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” “No health check. Why we care.

Marketing Management 96

Marketing Management Vendors Paid Search Agency Advertising Agencies 96

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

LeadsRX

JUNE 9, 2021

There are boatloads of vendors offering varying levels of ID solutions in an effort to thwart off the pending end of third-party cookies. Marketers want solutions, so they can continue to identify and track consumers to better market and re-market to them. DOWNLOAD YOUR COPY NOW.

Vendors 101

Vendors Multi-Touch Attribution Privacy Rules 101

Only B2B

MAY 22, 2020

Selecting the right telemarketing company for your campaign is salient for the appointed firm will be representing you in one of the most personal forms of marketing communication. Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Martech

JULY 28, 2022

A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. What different kinds of data (e.g.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Vendors 97

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. This business model has also attracted the likes of Verint and Upland in the marketing tech/customer experience space. A new generation of zombies. Other models.

Enterprise Management 114

Enterprise Management Marketing Management Vendors Burn Rate 114

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Vendors 110

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. Marketing work management: A snapshot.

Work Management 104

Work Management Enterprise Management Digital Asset Management Marketing Management 104

Martech

FEBRUARY 24, 2022

In 2020 it acquired consumer behavioral data and lead intelligence vendor Jornaya. It now plans to integrate Infutor with Jornaya to form Verisk Marketing Solutions. The intention is to combine Infutor identity management and resolution with Jornaya’s insights into consumer behavior in considered-purchase markets.

Marketing Management 97

Marketing Management Vendors Lead Scoring Lead Ranking 97

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Research Recommendations.

Vendors 110

Vendors Research Top of Funnel Tips 110

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Vendors 133