Brandpoint

JANUARY 12, 2022

Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. At this point, consider converting your content into an infographic. What is an infographic?

VALS 156

VALS Sample Advertorials Content 156

Zoominfo

JULY 25, 2022

An Edge in Hiring For many employers, hiring remote workers has been a way to improve their position in the talent market. Most people who worked in the job market before the pandemic are familiar with the benefits of in-office work: Camaraderie with fellow team members People need people.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Avitage

AUGUST 3, 2015

Technical publications, websites and marketing collateral have long dealt with this issue. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. It’s also an example of how new requirements raise the importance of the ability to scale content operations.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

AUGUST 3, 2015

Technical publications, websites and marketing collateral have long dealt with this issue. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. It’s also an example of how new requirements raise the importance of the ability to scale content operations.

VALS 120

VALS Content Barriers Paid Search Agency 120

Litmus

JUNE 16, 2020

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val offered some great advice—ask if you can test it!

VALS 47

VALS Webinar Metrics Ad Building Brand Identity 47

FunnelEnvy

MARCH 22, 2020

It’s a paradigm shift in how you think about marketing automation and I encourage you to read our recent article to find out more. return (val undefined || val == null || val.length <= 0) ? true : false; }. function key(obj) {. return Object.keys(obj).map(function(k) join(""); }. function distinct(arr) {.

Marketo 52

Marketo VALS Campaigns Marketing Analytics Tools 52

PureB2B

SEPTEMBER 1, 2020

Harrigan, who was involved with the Cobena acquisition, is a recognized industry veteran with deep experience in financial services, real estate and growth oriented, middle market investments. The post DemandScience Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth appeared first on DemandScience.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Litmus

MAY 31, 2019

We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. What we have been able to do, though, is identify some major trends that impact email marketers. Omnichannel Marketing. Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus.

Trends 52

Trends VALS Conference Webinar Metrics 52

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Unbounce

OCTOBER 22, 2020

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Ben Jabbawy, Founder and CEO of Privy , says that while this puts less pressure on the Black Friday weekend itself, it also creates a new challenge for marketers.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Zoominfo

OCTOBER 20, 2021

“Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Do they want someone with a strong product marketing background? Or is demand generation a bigger priority?

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Level: For Everyone.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Content4Demand

AUGUST 25, 2020

Hero content is a marketing gift that keeps on giving. Then, use a third-party tool or platform to val idate what you’re hearing. You don’t want internal biases and experiences to cloud what’s really happening in the broader market. Marketers have long pushed the belief that case studies are bottom-of-funnel content.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 2) Start Small.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

MARCH 5, 2021

Explore all the ways email marketing experts would make real-life newsletters more effective. The go-to coding resource for Carin, our Email Marketing Specialist, is Good Email Code. The Open Rates Newsletter from Val Geisler. Just because you liked it doesn’t mean the senders’ entire audience did, too. Compare notes ?.

Examples 105

Examples VALS Newsletter Communities 105

Sprout Social

MAY 5, 2017

Additionally, looping in social team members during the development and planning of larger marketing campaigns is also helpful. — Sortis Marketing (@SortisMarketing) May 3, 2017. A1: It is much easier to do that if the social media team is kept in the loop with all marketing/brand changes and given notice #sproutchat.

VALS 45

VALS Guidelines Planning Social Media 45

Content Marketing Institute

SEPTEMBER 5, 2018

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. The working parts of chatbot technology shouldn’t spook content marketers who have a good handle on their audience’s tasks and real-world journeys.

CMS Development 75

CMS Development Marketing AI VALS Marketing & Strategy 75

Sprout Social

APRIL 30, 2020

To help social marketers stay ahead of these quickly evolving engagement patterns, Sprout’s patented ViralPost® algorithm—the engine that powers both Sprout Queue and our Optimal Send Times technology—is purposely designed to adapt to these changing behaviors as they unfold. — Val Vesa (@adspedia) September 7, 2018.

Optimization 85

Optimization VALS Ideal Customer Profiles Custom Publishing 85

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. What worked?

Paid Search Agency 183

Paid Search Agency VALS Ads Practices 183

Content Standard

OCTOBER 22, 2015

Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Sprout Social

NOVEMBER 18, 2016

Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. — Val Vesa (@adspedia) November 16, 2016. Team members outside of your social media marketing team will often have a misconception about what quantifies as success. sproutchat.

VALS 68

VALS Click Rate Social Media Comparison 68

BenchmarkONE

NOVEMBER 11, 2021

Everyone uses social media, so it’s no wonder that businesses market their products and services on these channels to reach out to their target audience. According to the Social Media Marketing Report , Facebook, Instagram, and Twitter are still the most used social media platforms. Author Bio.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. If you’re one of the 3,000 marketers who completed that survey, thank you from the bottoms of our hearts! 2018 Email Marketing Kickoff.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. — Val Vesa (@adspedia) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. A1: Be social! Be active, relevant, respectful. Brings you on their radar.

Personalization 54

Personalization VALS Brand Identity Branding 54

ConvertKit

NOVEMBER 20, 2020

Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email marketing as if it’s the secret to success as a creative business owner. Compare this to other forms of marketing, such as social media marketing. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Brandpoint

DECEMBER 3, 2020

As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Onalytica B2B

FEBRUARY 17, 2016

“Disruption has already changed the world, with six companies now accounting for 53% of the NASDAQ’s $664 billion market value ( Amazon, Google, Apple, Facebook, Netflix and Gilead ). IoT 2016: Top 100 Influencers and Brands Click To Tweet.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Litmus

JANUARY 24, 2020

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Yeah, but you also like hear me just kind of ramble on about email marketing throughout the day.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Litmus

NOVEMBER 1, 2018

It’s no different in email marketing. In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. take a survey.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. Sometimes in marketing, you can get away with doing less—and that’s a problem. Email marketing offers some of the best ROI in the business. We’ve all had it happen. Let’s be honest. Not exactly.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. Yes, I subscribe to all of our competitor emails and the rest of the big players in the email marketing industry, too.

Examples 87

Examples VALS Newsletter Design 87

NetLine

SEPTEMBER 20, 2018

The first week of September heralded the unofficial end of summer followed by the highlight of summer for content marketers – CMWorld in Cleveland, OH, September 5 – 7. It’s the singular reality of content that is luring marketers towards ABM and content syndication. Hello, managers!

VALS 58

VALS Cost per Lead Top of Funnel CPL 58

The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services ROI 40

Outgrow

FEBRUARY 5, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed William Quigley for our monthly podcast – ‘ Marketer of the Month ’! Welcome to another episode of Outgrow’s Marketer of the Month. We had some amazing insightful conversations with William and here’s what we discussed about- 1.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Litmus

JANUARY 3, 2019

It’s no different in email marketing. Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process. In it, onboarding email expert Val Geisler and Litmus’s Chad S.

Peer-to-peer 62

Peer-to-peer VALS Optimization Copywriting 62