Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

SEPTEMBER 26, 2014

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. As a consequence, they’re barely able to leverage marketing technologies, if at all. A holistic approach to online marketing is key.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

MARCH 22, 2013

And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. And I contend that the responsibility of arming the sales rep falls in marketing’s lap. How Marketing Must Help.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

JANUARY 21, 2014

They are empowered by social media and tend to use both Twitter and Facebook. 90% of content is generated by 2% of Twitter users. The 55-64 age bracket is the fastest growing demographic on Twitter. 67% of Twitter users are far more likely to buy from brands they follow on Twitter. YouTube reaches more U.S.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

JANUARY 9, 2014

Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs are more influential in shaping opinion that Twitter. 62% of marketers published a blog this year, although the blog requires 9% of a marketers’ total full-time staff dedications and 7% of their total budget.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. LinkedIn has a different audience than Facebook or Twitter and should have separately tailored content.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Corporate Marketing' Because that’s where they will see results.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. And this is a cornerstone of any marketing mix.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

OCTOBER 17, 2014

Image: Courtesy of Twitter. This may have the opposite effect than the one intended. BADMarketing. The post #BADMarketing at Rhodes College appeared first on. BADMarketing'

Twitter 100

Twitter Effectiveness 100

Crimson Marketing

DECEMBER 5, 2014

Image: Courtesy of Twitter. Smelling like a funeral home is also known as a “Pick-Me-Up” scent. BADMarketing. The post #BADMarketing from Demeter appeared first on. BADMarketing'

Twitter 100

Twitter 100

Crimson Marketing

OCTOBER 31, 2014

Image: Courtesy of Twitter. Alienating 50% of the population probably isn’t the best strategy. BADMarketing. The post #BADMarketing from Mountain Dew appeared first on. BADMarketing'

Twitter 100

Twitter Best Practices 100

Crimson Marketing

OCTOBER 3, 2014

Image: Courtesy of Twitter. If you’re running an ad for golf, you should probably make sure the image is for the right sport. BADMarketing. The post #BADMarketing in the Newspaper appeared first on. BADMarketing'

Twitter 100

Twitter Ads 100

Crimson Marketing

NOVEMBER 14, 2014

Image: Courtesy of Twitter. Funny and insulting all at the same time. BADMarketing. The post #BADMarketing from Netflix appeared first on. BADMarketing'

Twitter 100

Twitter 100

Crimson Marketing

OCTOBER 8, 2013

1 in 5 recipients spend at least 1hr/week engaging with marketing emails . B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 1 in 3 marketers have generated leads through Twitter.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

FEBRUARY 28, 2013

They invest in Facebook and Twitter and (more and more) in LinkedIn. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Circlecentric Marketing.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JULY 25, 2013

It is important to use all of your resources: IT, legal, finance and marketing departments each have their own monitoring capabilities. Or even worse, can spread malicious code through Twitter and Facebook direct messages with your trusted brand name on it. Marketing Tech ). Are all of your trademarks and domains up to date?

Branding 100

Branding Brand Identity Domain Social Media 100

Crimson Marketing

AUGUST 8, 2013

Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s). Does your company have a blog, podcast or YouTube series? Take the time to create and tailor the best personal message for you. Image: Courtesy of Adriane Jolly/Empower Network .

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. And that’s where the savvy content marketers will win the game. Marketing intelligence is defined by the ability to adapt. It’s continuously evolving.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

OCTOBER 27, 2014

Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. Build Visibility in a Target Market. They do this in a variety of ways, as depicted in the graph below. Frederiksen , Ph.D.,

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

FEBRUARY 14, 2013

LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube. Corporate Marketing' This is a keeper for sure! View the cheat sheet/infographic here.

Social Media 100

Social Media Media Youtube Twitter 100

Crimson Marketing

SEPTEMBER 16, 2014

You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. So how can marketing departments leverage Big Data to help their organizations increase revenue? Example 2: Marketing Intelligence.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

NOVEMBER 4, 2013

32% invest in social media as an outbound marketing channel. Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 85% Twitter. Twitter – 19%. 80% on Twitter. Twitter Leads. 77% YouTube.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 10, 2013

40% of marketers report Google+ is “useful to critical” for business . Twitter - . 37% of businesses have acquired a customer through Twitter. 59% of SEO professionals rate blogging as one of top inbound marketing strategies. Google Plus - . 15% of businesses have acquired a customer through Google+.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

MAY 1, 2015

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. Social Selling will become a reality. .

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100

Crimson Marketing

OCTOBER 7, 2013

1 in 5 recipients spend at least 1hr/week engaging with marketing emails . B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 1 in 3 marketers have generated leads through Twitter.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

OCTOBER 9, 2014

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100