Biznology

AUGUST 18, 2015

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Upload and schedule photos for your Twitter account. ManageFlitter.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

MAY 8, 2014

Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. This can further bolster your target market research, translating to more detailed buyer personas.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Biznology

JULY 21, 2011

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? I did a Webinar that helps you take control of your Twitter image. Image via Wikipedia.

Twitter 80

Twitter Wikipedia Webinar Metrics Tactics 80

Biznology

AUGUST 31, 2012

I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. But, does acquiring fake followers actually help your marketing?

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

FEBRUARY 8, 2011

I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and for company marketing. If you've been wondering how to put Twitter to work for your business, download " Be a Twitter Power User.".

Twitter 80

Twitter Network Marketing Tips Paid Search Agency 80

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

AUGUST 21, 2018

However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Twitter is a khakis-and- blue-button-down sort of place. Facebook is Business Professional, a step above Twitter. 3X-a-Day, 2X-a-Month on Twitter. Only 1X on Instagram (Make it Purty).

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? there’s some valuable lessons to be learned if you’re using social media marketing for your SMB.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well. Digital is a different animal from traditional marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign. Post regularly, and ensure there’s a unified identity to your posts.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

OCTOBER 19, 2012

For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” ” Now, if you aren’t in marketing, what you do with your time is purely up to you.

Twitter 80

Twitter Social Media Class Advertising Mediums 80

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

FEBRUARY 18, 2011

In case you didn't know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that would be of interest to Internet marketers of a variety of levels of experience. Image by smemon87 via Flickr. by Frank Reed.

Twitter 80

Twitter Facebook Google Internet Marketing 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

DECEMBER 18, 2020

It combines documentary-style interviews with leading minds formerly at Facebook, Twitter, Uber, Instagram, and so on, along with star turns from Shoshana Zuboff, Jaron Lanier, and Renee Diresta. Paul and David discuss the wider implications of the movie for B2B marketers, particularly for the tech world that we both know so well.

B2B Marketing 104

B2B Marketing Social Marketing B2B Paid Search Agency 104

Biznology

APRIL 9, 2021

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. And yes, they have an official Twitter account, @US_Stratcom. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Biznology

MAY 30, 2017

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Maybe cruise some Groups or even engage folks via Twitter and Facebook. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

MARCH 13, 2018

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! And no, magicians don’t count!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

OCTOBER 6, 2017

They also assume you have a few hours a day to devote solely to marketing your business. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. They make it sound so easy.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

APRIL 20, 2017

A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Without basic customer details and a line of communication to your target market, your other data isn’t helpful. The post How to use customer data to develop marketing insights appeared first on Biznology.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. So for example, if you opt for Twitter, you will have to adjust to the type of language people use on that app. However, on Twitter, your followers will mostly expect to hear from you more often.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

OCTOBER 11, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Micro-influencers are changing the way brands do social marketing according to new report.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

AUGUST 4, 2014

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? I’m a big fan of the “ do it wrong quickly ” approach that digital marketing allows.

Social Media 80

Social Media Analytics Social Marketing Media 80

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Relative performance. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 1, 2019

IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. Source: IDG: Marketing Your Technology to Millennials.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. I like for recurring Twitter and Facebook behavior and the ability to add people to Twitter lists based on favoriting or retweeting but I love love love it for GPS geographical social media triggers.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Invest in Paid Promotion. More good news: paid promotion is simple.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Biznology

JULY 25, 2017

The post The Facebook Sharing Debugger is an essential content marketing tool appeared first on Biznology. Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. The Open Graph Object Debugger is to help you understand the information attached to that object. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

MAY 5, 2014

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. The post What’s wrong with search and social media marketing?

Social Media 80

Social Media Search Marketing Social Marketing Media 80