Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. In this era of post-truths , marketing is not immune to multiple attempts at misinformation aimed at potential customers. Know your clientele.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Marketing Insider Group

JUNE 24, 2015

Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Brands producing content, as well as content marketers, can learn a lot from journalists. Step One: Finding Your Content. Keep your eyes open.

Ethics 100

Ethics Content Wikipedia Social Media 100

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. As marketers we focus on communications and messaging. And we, as marketers, should understand our role in this.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Hubspot

APRIL 6, 2018

The latest of those changes came today, when it announced that more changes would be made to the transparency of all ads on its site, and not just political ones. That's slated to include such information as any "official" Wikipedia entry on the publisher of the story, in addition to related articles on the same topic.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. Check out the job titles: community manager, content strategist, content marketing manager.

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RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

OCTOBER 13, 2010

Image via Wikipedia. But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. So the next time you are considering a marketing change that is more about image than customer value, you might want to mind the gap.

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Wikipedia Social Media Paid Search Agency Transparency 80

Biznology

JULY 24, 2013

Photo credit: Wikipedia. The kids who today run around with not just devices but a culture of 24/7 connection, localization, and complete transparency of their behaviors are the same ones who will be legislating tomorrow’s society. Internet Marketing' Today’s Internet culture is clearly in conflict.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Kevin Indig

JUNE 19, 2023

But you bet that generative AI can be much better at reporting trends in the stock market, interpreting data or recognizing patterns in human behavior, which is 1st party facts. Where Piltch is right is that generative AI can’t go out and test-drive a car (yet) or install a GPU in a computer and benchmark it (yet).

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Hubspot

MAY 24, 2017

But the rules surrounding content production as well as our understanding of it as marketers has changed. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. No longer is it about having content in spades, it's all about quality.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. The key to successful search engine optimization is to always have it “on the brain.”

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. The key to successful search engine optimization is to always have it “on the brain.”

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Buzz Marketing for Technology

JULY 1, 2008

Transparency. Transparency. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. Transparency. See Transparency. • Transparency resources. Thoroughness. Independence.

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Screencast Ethics Blogger Transparency 100

Bannerflow

SEPTEMBER 14, 2018

Marketing teams simply cannot afford not to use a DMP. These audience segments can be shared with other marketing systems to select and target the same segments for different purposes. Why should marketers use DMPs? In a post-GDPR world, they allow marketers to create a profile they wish to target. Why are they useful?

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. That's when the messaging really started to spread like widefire.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia.   Social reputation management will need to become a mindset for B2B marketers in the next decade.   Organizations will need to look at how content strategy integrates into the world of social marketing as a means of making real-time content instantly accessible to buyers. .  Authenticity.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In essence, this transformation is creating a mandate for B2B companies to adjust their approach to marketing and sales accordingly.    That is, until now. 

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Buy Buyer Personas B2B Lock-In 100

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources.

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Wiki Software Wikipedia Copyright 100

Biznology

JANUARY 9, 2011

Image via Wikipedia. While some may feel comfortable with how open the living room was designed, I would suspect that very few would have a sound sleeping night at the totally transparent bedroom: Glass House, Philip Johnson, living room and bedroom - by Kathia Shieh , Creative Commons (CC BY 2.0). by Aaron Kim.

Social Media 80

Social Media Media Privacy Wikipedia 80

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Hubspot

JULY 6, 2017

For decades, writers have played a chief role in marketing. After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. It's no exaggeration to say that video is taking over modern marketing.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Buzz Marketing for Technology

JUNE 27, 2008

Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. k12online06. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. megaregion.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

“Washington, Wikipedia, and Web 3.0: . – Keynote Address. Tim Berners-Lee , Senior Research Scientist. MIT Laboratory for Computer Science and Artificial Intelligence. 3:45 p.m. – – Issue Debate. What is the Future of the Web? Please Register to Attend at the Auditorium: First Name. Organization.

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Webcast Lead Ranking Privacy Policies Lead Scoring 100

Paul Gillin

JUNE 4, 2010

In the days of broadcast, markets were abstractions created by advertising. Transparency is now an imperative. For example, on Wikipedia you can always find out why an item of information is there. This also works in marketing, BTW. Telephones are interruptive; the Internet is distractive. Now they are real and social.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Biznology

MARCH 6, 2012

Image via Wikipedia. Management needs to be very clear as to what is practically appropriate in terms of disclosure, transparency, content, tone, language, and general saltiness. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach.

Social Media 80

Social Media Media Lock-In Work Management 80

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikipedia for that concise definition). Heck, marketers may be more dependent on email than they are on fossil fuel!

Allocation 48

Allocation Wikipedia Advertising Mediums Forecasting 48

Hubspot

AUGUST 5, 2010

” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty.

Social Media 28

Social Media Social Marketing Media Youtube 28

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level. Some markets have already seen this shift occur. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Hubspot

SEPTEMBER 4, 2014

In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. This is a good example of mitigating the outrage -- not with humor, but with sobering transparency. 3) Have a Plan.

Social Media 28

Social Media Media PR Public Relations 28

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? marketing, microsoft.

Social Media 100

Social Media Communities Wiki Work Management 100

Biznology

FEBRUARY 24, 2015

The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. It doesn’t matter. You need to be explicit. you protest.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Valasys

OCTOBER 13, 2020

In terms of marketing strategy, the content vertical has been witnessing revolutionary evolution; the credit goes to the digital wave. Lately, customers are seeking transparency with every brand that they are associated with anyhow. Content Strategizes Brand Position in Market. As a result, it has a positive impact on business.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 52

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

DECEMBER 6, 2010

Image via Wikipedia. All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all? by Aaron Kim.

Privacy 80

Privacy Social Media Media Wikipedia 80

The Point

JULY 1, 2010

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane.

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Open Rate Wikipedia Click Rate Banners 100

Biznology

AUGUST 14, 2015

A replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. With 3D printers and 3D scanners going mainstream, we start getting an early preview of the potential behind moving from atoms to bits and then back to atoms.

Digital Transformation 80

Digital Transformation Wikipedia Transparency Distribution 80