Chris Koch

NOVEMBER 11, 2011

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

APRIL 30, 2010

For marketers considering creating mobile device apps, the bar has been set very high. So how are we as marketers supposed to compete with apps like these? Mobile is going to become an important part of our marketing, whether we like it or not. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 15, 2010

We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations. Back then what marketers had to say was all about their offerings. Marketers and salespeople didn’t have to do much coaxing to get CIOs to buy, so why get complicated? But mostly we were. And why not? And why not?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JUNE 18, 2012

Transparency is the “hidden” problem. As I interview SMEs around SAP and external influencers like analysts and customers, I want to be able to share the raw ideas in their earliest stages so that I can inform people and get their feedback.

Social Media 100

Social Media Media Communities Transparency 100

Chris Koch

AUGUST 16, 2011

0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. It got me thinking, what if a similar easy button comes along for online marketing? It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Pushing the easy button.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. It got me thinking, what if a similar easy button comes along for online marketing? It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Pushing the easy button.

B2B 100

B2B Privacy Click Rate Internet Marketing 100