Biznology

DECEMBER 13, 2017

One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. What to ask a social media marketing consultant? When you outsource, you lose touch. There’s no way around it. Like this post?

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Measurable marketing communications. ROI on marketing investments. On my side, I was trained as a data-driven, direct-response marketer. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. OK, I’ll admit it.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

APRIL 16, 2018

I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of artificial stupidity, among other things. I hope you’ll give it a listen. Like this post? Sign up for our emails here.

Marketing AI 188

Marketing AI Training Youtube Marketing 188

Biznology

OCTOBER 15, 2021

As marketers, it should go without saying, we have to assure our clients and prospects that we are not one of the bad guys, that our practices are on the up-and-up. That should include training. The post Protecting Marketing Data and Audience Trust appeared first on Biznology. More on that below. Honesty and Transparency.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Now it’s up to you. Like this post? Sign up for our emails here.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. Start small and scale as needed Consider your budget Understand the training and learning time you’ll need to invest What training and ongoing support does the company offer?

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. But as this stretches on, some marketers are trying to be clever.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

SEPTEMBER 1, 2017

I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. The post Successful digital marketing means setting your priorities appeared first on Biznology. Your company won’t pay you any more because you are smarter.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Who is your favorite fictional hero?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

APRIL 15, 2019

If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence. It is predicted that the digital ad market will grow to over $77 billion ; this is why marketers are embracing artificial intelligence (AI). Live Video.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Mobile Advertising Paid Search Agency 123

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

MAY 11, 2017

In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Biznology

FEBRUARY 3, 2021

Nothing beats market research for getting actionable data. As with most things, market research can be as straightforward or as complex as you like. If the thought of a full-on market research study overwhelms you, start off slowly. Start with a simple and short online survey, using something like Google Forms or SurveyMonkey.

Buyer Personas 129

Buyer Personas Customer Surveys Training Differentiation 129

Biznology

JULY 5, 2017

Train your support agents: I would recommend the formal training of the support executives so that it becomes easier for them to resolve/answer the client queries. Training goes a long way to ensure that you are efficient, focused, and keen to satisfy the customers.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

DECEMBER 31, 2018

Using Video to Scale Corporate Training. While it may not be a trend that’s gathering momentum with technology solution marketers, the general idea is certainly worth thinking about. From marketing, advertising and sales to corporate training, video will continue to grow as an important tool in 2019. . Like this post?

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 4, 2020

With the new distributed learning requirement due to the coronavirus pandemic, many training managers are concerned this connection will be lost or greatly reduced. You can create them from slides or from one of the tools available on the market. With a little bit of technology and creativity, however, it doesn’t have to be.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

MARCH 4, 2021

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies, and resources for manufacturing, healthcare, construction, and many other vertical market applications. Most on-device object tracking systems use 2D image and/or marker-based tracking.

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. The findings in this report are a clear indication of the vast and continual changes in the field of digital marketing and prove that constant learning is what will help you stay ahead of the curve.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

JANUARY 22, 2020

Use of Virtual Reality and Augmented Reality, Especially for training, entertainment, and advocacy. While training will probably have the biggest market opportunity, entertainment and advocacy will benefit because VR and AR have a heightened ability to persuade because the storytelling is immersive.

Marketing AI 118

Marketing AI Storytelling Training Loyalty 118

Biznology

MARCH 31, 2017

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). SEO copywriting training is no longer a luxury.

SME 80

SME Ad Building Copywriting Content 80

Biznology

DECEMBER 7, 2021

To do so, they must implement training in line with sustainability and ethical goals. This might include working with experts in conscious capitalism fields to train the next generation of managers. Digital marketing professionals can strategize online messaging for contemporary audiences.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

JULY 27, 2017

SEO tools are extremely helpful and save marketers time. Training your writers helps everyone be (and stay) on the same SEO page. (As As a bonus, trained writers require less editing, too. Having both in your marketing arsenal is a powerful combination. Here’s how to think about it. We rely on them every day.

SEO 143

SEO Keywords Copywriting Training 143

Biznology

FEBRUARY 9, 2018

In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.” And if you use AI to help you sort and filter keywords, and assign them to the right product marketing teams, you can evolve your keyword ontology. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

SEPTEMBER 28, 2017

This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit. Like this post?

Effectiveness 135

Effectiveness Paid Search Agency Webinar Metrics Social Media 135

Biznology

NOVEMBER 18, 2021

That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard. Beyond those tools, you need to invest in training and processes to help your team follow the security standards you set up. Technology, HR, sales, and marketing will all need a say.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

APRIL 21, 2017

Other common words included “outside-in” “big data” and “content marketing.” ” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. AI is hard.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

JUNE 25, 2015

I do a lot of training for large companies–mostly executives trying to understand digital marketing. Digital marketing is like swimming. To learn digital marketing, you need to be willing to actually try digital marketing. The risks are considerably lower in digital marketing, but you take the same approach.

Paid Search Agency 80

Paid Search Agency Training Marketing Course 80

Biznology

JULY 1, 2014

I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. You need to change how you are thinking.

Internet Marketing 80

Internet Marketing Newsletter Paid Search Agency Training 80

Biznology

JANUARY 7, 2019

. • Make digital and social media training for employees a priority. Make digital risk management training part of the new employee onboarding process. Make digital risk management training part of the new employee onboarding process. to best protect accounts.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Biznology

MARCH 1, 2021

Superior employee experience, not just words Employees expect a consumer-grade experience Internal comms professionals as internal digital marketers Collaboration between functions, such as internal comms and human resources Messaging internally will require an approach of “intra-preneurship.” Five Future of Internal Communications.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Biznology

OCTOBER 20, 2020

One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities. Businesses benefit from better alignment of budgets with market needs and higher satisfaction and engagement of internal teams this way.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Biznology

AUGUST 23, 2019

The benefits of AI in Customer Support Software are as follows: More intelligent automation Better informed support teams Analyze sentiment and emotion Reduce manual processes Fewer trouble tickets Increased training and guidance Identify “at-risk” customers Identify upsell opportunities. Increased Training and Guidance.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136