trade Marketing Related Topics 
What Works - What Doesn't
NOVEMBER 8, 2021
After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. I certainly get the IT trade press has long since ceased being the only, or even the prime, source of information for IT buyers. That is, when I can find a human being to email.
What Works - What Doesn't
OCTOBER 5, 2021
Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Marketers often push back on this and tell me “The people we’re targeting will understand this.” Translate for Mere Mortals.
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