4 Reasons Why Facebook Stinks for B2B Marketing
Chris Koch
AUGUST 5, 2011
The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? What is B2B marketing all about? Is it any wonder that B2C marketing techniques dominate? Recently, I was preparing a workshop on social media for an ITSMA client. Relationships, right?
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