9 Tips for a More Effective Email Newsletter
The Point
OCTOBER 10, 2021
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.
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The Point
OCTOBER 10, 2021
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.
The Point
JANUARY 17, 2019
As a demand generation marketer, 2 data points from the report stood out: – contact rates were 400% higher when SDRs used 3+ media types; and – contact rates increased 100X when a call was attempted within 5 minutes. Tips for Increasing SDR Engagement Rates via @spearmktg. Click To Tweet.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
The Point
AUGUST 16, 2019
Here are 5 tips for making the most of preview text copy: 1. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. Don’t ignore it. What + Why.
The Point
SEPTEMBER 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.
The Point
MARCH 22, 2024
Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Be as specific as possible.
The Point
MAY 16, 2018
The post Tips for a Successful Competitive Campaign appeared first on The Point. That’s the type of approach that generates engagement, leads, and sales conversations with people that have a genuine need for what you do. If that’s not demand generation, what is? Photo by Bruno Aguirre on Unsplash.
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.
The Point
AUGUST 18, 2014
Here are 10 tips for designing an effective trade show follow-up campaign. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Don’t just dump show leads into your marketing database or sign them up for your monthly newsletter indiscriminately.
The Point
MARCH 1, 2011
We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • You can read the complete interview here.
The Point
NOVEMBER 15, 2022
A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Re-market to those who click on ads but don’t complete a form.
The Point
AUGUST 23, 2016
Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. Indecision is the enemy of a successful event marketing campaign. Sell the event, not the product. Be specific.
The Point
SEPTEMBER 19, 2018
A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Here are my 5 tips for new college grads or any aspiring young marketer: 1. News flash: marketing today is technology-driven. Work for a big company. (I Click To Tweet.
The Point
SEPTEMBER 24, 2012
Here are 3 tips to consider: 1. When companies market Webinars, it’s natural to want to offer up a brief agenda, a speaker bio, details of what the attendee will see, hear and learn at the event. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?
The Point
NOVEMBER 9, 2011
Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). along with specific, practical tips and ideas on email frequency, segmentation, offer strategy, fulfillment, and creative execution, all illustrated by real-life B2B campaigns. . •
The Point
JUNE 20, 2012
The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Keep graphics to a minimum.
The Point
JANUARY 25, 2012
Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Here are 7 tips that can make a difference: 1. Where do most paid search (PPC) campaigns succeed or fail?
The Point
OCTOBER 8, 2020
An old boss once commented: “75% of marketing is just being in the right place at the right time.”. For more companies than not, marketing success is rarely about convincing a given individual, on a given day, to buy what it is you’re selling. Marketing Success & the Accident of Timing Click To Tweet.
The Point
OCTOBER 22, 2013
Here are three other tips to consider: 1. In my last post, I wrote about the critical nature of personal value in demand generation and B2B marketing in general. Excerpted from “The High Tech Direct Marketing Handbook.” Don’t call it a “meeting.” Include both personal and business motivators.
The Point
FEBRUARY 28, 2023
In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.
The Point
OCTOBER 7, 2014
Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Billion with Google in 2013.
The Point
JULY 30, 2020
Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Market subscriptions aggressively , and not just on the home page. If someone reads the current title in a search result, is there a reason to click?
The Point
JUNE 30, 2021
When it comes to what is, and isn’t, Account-Based Marketing (ABM) , there are as many opinions out there as there are ABM experts. Well, it matters only because many B2B marketers who haven’t yet stepped foot in the ABM waters are under pressure, from management or sales or both, to do so. Is One-to-One Marketing the Only True ABM?
The Point
APRIL 29, 2021
If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. In addition, marketing automation users will need to use the new domain email address as their login to avoid accidentally sending emails from the old domain. Click To Tweet.
The Point
SEPTEMBER 24, 2019
and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. Any company that does business in California, markets to California residents, or has annual gross revenues in excess of $25 million, is subject to CCPA. CCPA: What B2B Marketers Need to Know Click To Tweet.
The Point
SEPTEMBER 17, 2009
Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.].
The Point
NOVEMBER 28, 2011
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message.
The Point
APRIL 22, 2020
Simply sending a string of generic marketing messages without any context will generate little engagement and will likely do more harm than good. As a marketer, consider developing a specific, follow-up email cadence in a sales enablement platform like SalesLoft , a program that reps can trigger on demand when alerted to do so.
The Point
MARCH 8, 2018
Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them.
The Point
JUNE 11, 2010
Recently invested in marketing automation software? Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Other topics on tap include: * Scrapping Traditional for Content Marketing. *
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.
The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?
The Point
JUNE 18, 2019
As a busy marketer, you know …” Well if I already know, why do I care? Don’t start your email with a litany of facts or a lengthy commentary on market trends. Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). Keep your email focused on one offer, one message only. Join us!
The Point
OCTOBER 22, 2020
For more nurture tips, see our earlier post: “ 18 Common Features of a Best-in-Class Nurture Program ”. A successful lead nurturing program builds a relationship over time to where you’re the company that individual thinks of when the need occurs. That could be months, or even years down the road. Photo by Who’s Denilo ? on Unsplash.
The Point
SEPTEMBER 12, 2013
When marketing events, include specifics. B2B Marketing Copywriting Creative E-mail email design email marketing Graphic Design B2B email marketing email best practices email copywriting email marketing agency email mistakes' Sell the offer, not the product.
The Point
MAY 9, 2017
I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success. (HS) That’s because a decade ago, marketers were merely learning how to deliver automated nurture tracks to buyers at the segment level. McKesson versus United Healthcare).
The Point
JUNE 27, 2018
As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.
The Point
OCTOBER 20, 2014
Highlighted by the launch of Salesforce’s own analytics cloud , the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns. Ascend2’s research also reported that marketers view email as the least difficult lead gen tactic to execute.)
The Point
OCTOBER 15, 2019
Account-Based Marketing (ABM). Conversational Marketing. As I wrote earlier in this space, the use of intelligent chatbots in demand generation is fast becoming a major trend , as marketers discover the technology’s potential for increasing the rate at which leads engage with sales. 2) lead nurturing. Better Lead Nurturing.
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
The Point
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 14% responded “very effectively”.
The Point
OCTOBER 25, 2018
Here are my other key takeaways from the report, a recommended read for any demand generation marketer: More than two-thirds (67%) of survey respondents said that they’re measuring the success of their nurture programs based on email click-through rates. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.
The Point
SEPTEMBER 30, 2013
A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Do I need it in order to do lead nurturing?”.
The Point
DECEMBER 14, 2010
Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.
The Point
FEBRUARY 22, 2010
Here are 5 tips for making the most of your participation on LinkedIn. On the home page of my browser resides a pair of RSS feeds that alert me instantly to new questions posed on LinkedIn in two categories: direct marketing and lead generation. Set up alerts for questions in your area of expertise.
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