The Point

article thumbnail

9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

article thumbnail

Tips for Increasing SDR Engagement Rates

The Point

As a demand generation marketer, 2 data points from the report stood out: – contact rates were 400% higher when SDRs used 3+ media types; and – contact rates increased 100X when a call was attempted within 5 minutes. Tips for Increasing SDR Engagement Rates via @spearmktg. Click To Tweet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips for More Effective Email Preview Text

The Point

Here are 5 tips for making the most of preview text copy: 1. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. Don’t ignore it. What + Why.

Tips 157
article thumbnail

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

article thumbnail

How to Make a Webinar Email Stand Out

The Point

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Be as specific as possible.

article thumbnail

Tips for a Successful Competitive Campaign

The Point

The post Tips for a Successful Competitive Campaign appeared first on The Point. That’s the type of approach that generates engagement, leads, and sales conversations with people that have a genuine need for what you do. If that’s not demand generation, what is? Photo by Bruno Aguirre on Unsplash.

Campaigns 191
article thumbnail

Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.