ViewPoint

JULY 23, 2013

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

ViewPoint

DECEMBER 19, 2013

In most instances, you can have someone call the unqualified to get them qualified; usually a telemarketing service. If you have a marketing automation program it will hammer away and help to segment the 75% who say they want to buy, from the 25% who are competitors, students and prisoners. It can be done if the manager has the will.

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Lead Gen High Quality Lead 120

ViewPoint

JUNE 16, 2015

That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. Many of today’s inbound pundits suffer from an over-reliance on inbound marketing (what I like to call “ inbounditis ”). Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events). I beg to differ.

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

ViewPoint

FEBRUARY 13, 2018

Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders. In my work the first question I ask marketing leaders is “what does success look like to you?” He ran a company called UST.

PointClear 149

PointClear Ethics Budget Programs Business 149

ViewPoint

MAY 15, 2012

Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask). Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota. Here is the formula: Formula.

Telemarketing 120

Telemarketing Sales Qualified Leads Blogger Marketing Management 120

ViewPoint

JANUARY 9, 2014

Outbound calling is interruption marketing. Here’s what they had to say: Ardath Albee | Marketing Interactions. Why marketers refuse to acknowledge this reality is beyond me, but it’s also a reason that salespeople continue to ignore the leads sent to them by marketing. Marketing is a variable expense.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 9, 2013

An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. He has decades of experience as a marketing communications manager, marketing manager, and sales manager. Marketing automation in the hands of a fool is still a fool’s tool.”.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. marketers are ahead of salespeople.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

APRIL 14, 2017

Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. The age-old problem is that: Sales has been conditioned to expect poor quality leads from marketing. Marketing complains that they do not get specific feedback from sales on leads. You can read the blog here. What is the solution?

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

ViewPoint

JUNE 15, 2016

Without a leader for sales lead management, there is nothing less at stake than a predictable growth in revenue when sales leads are managed, versus experiencing a 75-90% waste of the marketing budget when sales leads are not managed. Direct Marketing Agency. Telemarketing Inbound. Telemarketing Sales. Digital Agencies.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

JUNE 4, 2018

What marketing and sales executives who object to partnering with a specialized firm fail to add up are all the costs of establishing an inside team. The misconception that building an internal team gives you more control and costs less is widespread. They account for labor, commissions and benefits, certainly. Look at the numbers carefully.

Cost 168

Cost Marketing Management Advertising Benchmark Paper 168

ViewPoint

JUNE 9, 2017

Here’s another one: A services and technology company targeting the branding, design and advertising industry leverages PointClear’s account-based marketing services, including lead generation, qualification and nurture to keep their pipeline full of sales-qualified leads. of 2016.

Lead Qualification 220

Lead Qualification Touchpoints Sales Qualified Leads PointClear 220

ViewPoint

AUGUST 2, 2017

The five main factors in lead close rate are: Market definition. Market definition : We once did work for a company that had two different views of the market. Marketing focused on $10,000 deals in small-to-medium sized companies. This is why account-based marketing processes are so important. Lead definition.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

ViewPoint

MAY 7, 2015

The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120