seo.co

SEPTEMBER 4, 2022

It’s your job as a search marketer to not only create lots of high-quality content and build backlinks to your site, but also polish and perfect the technical aspects of your site – including your backend code. Title tags are a perfect example of this. What Are Title Tags? What are title tags, exactly? But don’t worry.

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The Lead Agency

APRIL 15, 2023

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. In this article, we’ll explain what title tags and meta descriptions are, why they’re important for B2B SEO, and how to write them effectively. What are Title Tags and Meta Descriptions?

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Martech

FEBRUARY 1, 2023

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,

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Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

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Benchmark Email

JANUARY 31, 2023

You don’t need to individually… The post How to Use Tagging to Better Segment Your Contacts appeared first on Benchmark Email. It shows them that you understand their issues, needs, and how your product or service fits within that equation. What’s even better is that it doesn’t require a ton of work on your end.

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Tagging Segmentation Contacts Advertising Benchmark 98

Biznology

MAY 31, 2018

If you are a B2B company, you likely go to market by industry. If you go to market by industry, you probably have these pages already. Have you tagged them with the industry that they are targeted to? As long as the people that need it can find that page, either in search or through navigation, maybe having no tagging is fine.

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Content Marketing Institute

OCTOBER 14, 2021

Google keeps changing SEO page title tags. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute. It’s hard to predict what text the search giant will use if it modifies yours.

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Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

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SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

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ClickZ

OCTOBER 2, 2020

As a result, many organizations are overburdened with the tags that are now loading on their site. There is a need to build governance processes to streamline these tags, their data collection, and monitoring efforts. Tag Inspector’s pricing model is built on the number of pages and hits, not the number of domains. billion tags.

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Biznology

MAY 30, 2018

If you have content, you tag it. If you have web content, you tag it in your content management system. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging? Your authors do it every day. Good luck.

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Litmus

JUNE 22, 2022

70% of brands have increased email marketing workloads yet budgets have stayed static. Easily explore and manage integrations available based on your email service provider (ESP) or marketing automation platform (MAP) in one centralized location. Merge tags in Litmus Builder. Merge tags in Litmus Builder.

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NuSpark Consulting

JULY 8, 2018

Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing.

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BenchmarkONE

SEPTEMBER 24, 2020

All you need to do is employ the right marketing automation tool. . It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Different Ways to Use Tagging to Segment Contacts. By Behavior.

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Adobe Experience Cloud Blog

JANUARY 4, 2017

said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan.

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Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Digital marketing is getting more and more complex.

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DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

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PathFactory

AUGUST 15, 2022

Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. When I used to work in content marketing , I always found content tagging to be a tricky thing.

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Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

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DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process.

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SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

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Kapost

DECEMBER 27, 2017

B2B marketers are producing more content than ever and have been for a while. The post How to Strategically Tag Marketing Content appeared first on Kapost Content Marketing Blog. The significance of this trend is that you probably have a diverse content inventory from which.

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Search Engine Journal

FEBRUARY 18, 2021

The post Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin appeared first on Search Engine Journal. GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here's how.

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BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. But whoa there, cowboy.

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Marketing Automation Services Tagging Marketing Automation Automation 71

Hubspot

JANUARY 24, 2020

Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we're talking about those bolded words that separate sections on blog posts. Header Tags and SEO.

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Tagging eCommerce Classified Ads Long Tail Marketing 96

Martech

APRIL 16, 2024

Remember, while some options are free, most come with a price tag. Within your tag management system, ensure that it correctly reads the user’s consent choices. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.).

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Analytics Marketing Analytics Tools Work Management Planning 118

DAGMAR Marketing

MARCH 29, 2023

In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Tracking Button Clicks in Google Tag Manager (GTM): If your website has buttons, it is essential to monitor whether your users are clicking them or not. Step 6: Create a new Tag in GTM and name it.

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Marketing Analytics Tools Tagging Google Analytics 52

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Steps Before Installation Of Google Tag Manager In Shopify Installation Of Google Tag Manager Into Shopify Stores #1 Method: Add Google Tag Manager Shopify Via Google Analytics Step 1: Copy the Universal Google Analytics Script Step 2: Paste Your Google Analytics Script Step 3.

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Hubspot

FEBRUARY 27, 2019

One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. Below, we’ve put together a guide that will explain exactly what YouTube tags are, why they’re important, and some best practices to follow. What are tags for YouTube? What are tags for YouTube? Why Are YouTube Tags Important?

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Tagging Youtube Cost Per Click CTR 93

Optinmonster

MAY 12, 2021

Tagging subscribers helps you stay organized by creating different groups. In this post, we’ll show you how to add Mailchimp tags to a signup form in WordPress. Before we dive in, though, let’s get clear on why you should use Mailchimp tags in the first place. Why Use Mailchimp Tags in Signup Forms.

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Tagging API Template Click Rate 59

Content Marketing Institute

MARCH 21, 2019

Learn the basics of maximizing your heading tags ( ) to get your content found. How to Make Your Tags Matter in SEO appeared first on Content Marketing Institute. Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Continue reading → The post What the H?

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BenchmarkONE

OCTOBER 20, 2020

One of these elements is meta tags. While meta tags have been around for a while, that doesn’t mean they aren’t effective when it comes to improving your search ranking. . Why You Should Use Meta Tags. The Page Rank algorithm no longer pays any attention to meta tags when assessing your page’s authority.

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Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

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PathFactory

OCTOBER 9, 2019

Your manager has asked your team to clean up your library of marketing content. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. When I used to work in content marketing, I always found content tagging to be a tricky thing.

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Tagging Top of Funnel Work Management Content 64

Convert

NOVEMBER 18, 2020

With this uptick in digital usage, it’s imperative for marketing professionals to effectively target and correctly identify the channels that impact the bottom line. The Consent Mode changes the way Google tags behave based on the consent given by website visitors. How Consent Mode Works. Using Consent Mode with Google Ads.

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Tagging Marketing Analytics Tools Privacy Work Management 66

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

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Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

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