Convince & Convert

DECEMBER 23, 2015

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. The first and most important step in becoming a word of mouth marketing champ is identifying your relevant audiences. Engage Your WOM-Driving Audiences.

Word of Mouth 107

Word of Mouth WOM Peer-to-peer Marketing & Strategy 107

The Lead Agency

MAY 11, 2022

So w hen your customer is quite literally worth millions, customer loyalty could arguably be one of the most important ongoing business strategies any B2B firm can implement. . While loyalty programs and strategies may differ across B2B and B2C, at the heart of all customer retention lies good customer experience. Tiered incentives.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Onalytica B2B

APRIL 20, 2017

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. The fact of the matter is, WOM is the most effective form of marketing; all other forms of marketing and advertising have WOM to thank for their success stories.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. If you want to drive sales in 2021, follow these seven automotive digital advertising strategies. This automotive advertising strategy must be managed, however.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. If you want to fuel sales in 2021, follow these seven automotive digital advertising strategies. This automotive advertising strategy must be managed, however.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. If you want to fuel sales in 2021, follow these seven automotive digital advertising strategies. This automotive advertising strategy must be managed, however.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Martech Advisor

JANUARY 29, 2020

Here’s how airline marketing professionals can leverage artificial intelligence and address strategic challenges in a customer’s air travel journey, writes, Asif Chowdhury, Managing Editor, Schulich School of Business’s Future of Marketing Magazine. In 2018, the airline industry managed some 4.4

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Convince & Convert

OCTOBER 2, 2015

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Track Strategy Results. Image via BigStockPhoto.com.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Good question!

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete. So what is advocacy marketing? Advocacy Marketing Defined.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

ClearVoice

JUNE 12, 2020

marketers will use Instagram this year. With so many users and businesses that have an Instagram profile, it’s important to create a social strategy. All crucial elements in improving your brand awareness and content strategy. All crucial elements in improving your brand awareness and content strategy.… percent of U.S.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Navigate the Channel

JANUARY 2, 2024

The impact of online reviews on a business’s reputation and bottom line cannot be overstated, making them a critical element in the marketing landscape. They don’t conflate WOM with a stranger’s review online. Offering low-stakes incentives or making the review process more accessible can be effective strategies.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Smashmouth Marketing

JULY 1, 2010

It's about changing the way sales and marketing do our jobs and adapting. Is your marketing value embedded within the content prospects see as valuable? Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Word of Mouth WOM 100

markempa

DECEMBER 15, 2014

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Amplify Your Content Strategy with Influencer Marketing [Via Convince and Convert].

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. A Bold Marketing Claim To get a more in depth look at advocate marketing, I talked to Mark Organ, Founder of Influitive. Who are the Right People?

Brand Identity 160

Brand Identity Branding WOMM WOM 160

markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Hubspot

AUGUST 30, 2019

We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. For that reason, brand management extends far beyond marketing. This concept goes hand-in-hand with brand valuation , which is the commercial value of your brand as perceived by the market.)

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

APRIL 12, 2011

  A company’s engagement strategy should be built on three solid foundations: The first is having an outside-in perspective on engagement with buyers.    This statement is the one that seems to cause the biggest hurdle to creating an engagement strategy that is outside-in.    Related articles.

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. While they do, at times, overlap, it’s essential to have a separate strategy for both. . But it’s brand advocates that can truly thrust your brand into new markets.

Social Media 78

Social Media Media Brand Identity Branding 78

EveryoneSocial

OCTOBER 20, 2020

Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail! McKinsey ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Just ask Dell regarding their batteries that caught fire.

Service 100

Service WOM RSS Digg 100

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. Why or Why not?

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. But those differences are at the tactics layer, not the strategy layer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.    The annual report is aimed at surveying the changing B2B buyer behavior. . 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. May 5 , DIGIDAY: TARGET New York, NY: Take a deep dive into the issues brands and agencies face as they enter the next stage of advertising and marketing to improve their bottom line. The changing nature of our industry propels us to stay on top of the latest trends.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 25, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth Lead Scoring 120

Convince & Convert

OCTOBER 12, 2010

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. In other words conventional marketing and social media marketing are symbiotic. Your response should be simple.

Social Media 124

Social Media ROI Media Marketing Budget 124

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive seen many marketers ruin their lead generation performance by rushing an unqualified list of attendees to their sales team. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60