Tony Zambito

FEBRUARY 21, 2022

B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. Stop at a reception desk of a typical multi-story B2B corporation headquarters, you are likely to be told that the marketing department is on floor 7, sales is on floor 2, operations on floor 3, and executive offices are on floor 5. is one thing.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Digilant

DECEMBER 22, 2020

In conjunction with the conversations about increasing eCommerce sales has been the importance of touchpoints. Touchpoints are ways a consumer interacts with your brand, whether in-person, online, via social media, yelp reviews, etc. Experts have varying options on how many touchpoints it takes to make a sale. Social Media .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

Vision Edge Marketing

APRIL 25, 2023

Strategy #1: The Power of Keeping Your Best Customers This first strategy focuses on customer retention. This strategy is about keeping business you have with customers you already have. The philosophy behind this strategy is that it’s less expensive to retain existing customers than to acquire new ones.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Are Your Growth Strategies in Jeopardy of Missing the Target?

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Image credit: Teemu Paananen on Unsplash.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. We'll also discuss strategies to elevate these automations, ensuring you're reaching the right customers and generating conversions.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. But they’re also causing marketing teams to shift away from strategies centered on third-party data. Making the change in your data strategy. “Do you know how reliant you are on third-party data overall?”

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 138

DotDigital

APRIL 19, 2021

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. .

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

SmartBug Media

FEBRUARY 5, 2021

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. The Secret Marketing Sauce. there’s no secret sauce in the world of marketing.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Stevens & Tate

JUNE 9, 2023

Many are now investing more into their customer touchpoints by visualizing the customer journey, boosting customer satisfaction, and providing a seamless experience before and after purchase. The customer-centric aspect of your business should be felt right from marketing, and sales, to customer service.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Touchpoints Customer Satisfaction 79

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally.

Ad Building 131

Ad Building Brand Identity Branding Marketing & Strategy 131

Navigate the Channel

MARCH 17, 2023

OK, that sounds easy, but what if you’re not sure what a strategy is, let alone understand the difference between a strategy and tactics? A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone. Ditto your marketing efforts. Aren’t they all part of a plan? It’s a road map.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 91

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 91

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

SmartBug Media

FEBRUARY 5, 2021

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. The Secret Marketing Sauce. there’s no secret sauce in the world of marketing.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Inbox Insight

NOVEMBER 19, 2019

When marketing budgets tighten, conversion rates are the usually the first KPI to come under scrutiny. The sheer volume of information and digital channels means they zig zag through digital touchpoints. The best marketers consolidate all their audience intelligence into actionable buyer persons. Step 2: Establish your goal.

Touchpoints 63

Touchpoints Conversion Rate Top of Funnel Conversion 63

Seismic

DECEMBER 18, 2023

Sales cycles include more stakeholders and touchpoints. Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful. Let’s dive into five reasons why a sales enablement strategy is more important than ever.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

SmartBug Media

MAY 10, 2023

Artificial Intelligence (AI) has become increasingly important in marketing strategy, as it has the potential to enhance customer experience, streamline processes, and improve overall marketing performance. This increases customer engagement and loyalty, which in turn leads to more sales.

Marketing AI 98

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 98

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Launch Marketing

JANUARY 4, 2023

It is often the first touchpoint for audiences in getting to know who the organization is, what the mission is and why the product or service offerings bring value. Here are six strategies to improve your B2B website engagement. Finding the source, or sources helps in the next strategy for B2B website engagement rates.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? For example, if the daily unique reach of your Instagram Story is higher, there’s potential for growth in your ephemeral strategy.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52