EveryoneSocial

OCTOBER 10, 2023

Something I’ve heard from marketing teams recently is, “We’re really focused on our LinkedIn company page strategy right now.” Brand pages are not a strategy. At best, they’re a tactic. Brand advocacy programs are some of the absolute highest ROI investments a marketing team can make. The ceiling is low.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Navigate the Channel

NOVEMBER 17, 2023

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. How can social media marketing benefit my business?

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? It is advertising for the modern internet.

Paid Content 237

Paid Content Distribution Cost Per Thousand Cost Per Click 237

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Cost per Acquisition 292

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Benchmark Email

MARCH 26, 2024

For hospitality marketing managers, email marketing is an effective tool to increase hotel bookings. In this article, we’ll explore various email strategies that can help hospitality marketing managers see an uptick in bookings.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Determine Marketing Activities.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

AUGUST 22, 2023

It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done. Up to that point, we had a balance between tactics and strategy — and that was important.

Planning 93

Planning Tactics Marketing Plans Marketing & Strategy 93

Square 2 Marketing

MAY 9, 2023

I’ve been talking about strategy before tactics for almost 20 years but it’s still one of the most common issues with companies who come to Square 2 for help. Strategy before tactics means you take the time to build all the necessary strategic elements of your go-to-marketing effort before you launch into any of the necessary tactics.

Tactics 84

Tactics Webinar Metrics Marketing & Strategy Marketing Strategy 84

Marketing Insider Group

MARCH 27, 2023

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Our Top Tip: Use action-oriented language, such as “Download Your Free Guide Now and Start Transforming Your Marketing Strategy Today.”

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Today’s consumers know the game that marketers play. 3 Underutilized Tactics for Website Conversion Rate Optimization.

Conversion Rate 314

Conversion Rate Tactics Optimization Conversion 314

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Oktopost

FEBRUARY 22, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Striking the balance between fulfilling your company’s daily tasks and contributing to its long-term strategic vision has proven to be incredibly difficult for most marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. Content marketing is a conversation.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Sana Commerce

MARCH 15, 2024

It’s a blend of innovation, strategy, and understanding what truly resonates with customers. What we’ll cover: Adapting to the Digital-First Customer: Strategies for engaging both digital-native and traditional buyers in more effective ways, enhancing their shopping experience across all channels.

eCommerce 52

eCommerce Tactics Examples Tools 52

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

OCTOBER 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report.

Account Based Marketing 213

Account Based Marketing Tactics Paid Search Agency ABM 213

Engagio

JANUARY 24, 2024

And as sellers and marketers do, we usually find a way to make an analogy out of almost anything. So what does the Super Bowl have to do selling and marketing? For us, and Demandbase, we sell to sales and marketing teams. What brands or sales strategies do you think will be the most impactful in the Saas industry this year?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

Tactics 276

Tactics B2B Marketing Work Management Planning 276