Biznology

NOVEMBER 20, 2012

Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. You’re allowed to market your tenants! You can’t save social media equity, you can only build it and spend it. Stop trying to be perfect and try being human, whatever that means.

Social Media 80

Social Media Spending Ad Building Media 80

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. Sales without marketing… marketing without sales… the truth is that B2B firms need both.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

MAY 11, 2017

In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Biznology

NOVEMBER 5, 2013

Google needs the content of your library much more than it ever needed your library building; unfortunately, we all spend more of our time choosing the perfect platform (WordPress, Drupal, Squarespace?), Content Marketing Insight: How to Write Web Copy That Ranks Well Post-Google’s Hummingbird Update (business2community.com).

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

JULY 7, 2021

Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Now they can spend more time in productive conversations with interested prospects.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

FEBRUARY 22, 2012

E-sellers and fulfillment services , once caught up in the whirlwind of 2011 holiday spending, are now recovering with smiles. Always crucial to customer satisfaction, the holiday tsunami of consumer spending could have uncovered important “weak spots” in any e-sellers’ team chemistry.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Biznology

AUGUST 3, 2017

Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. What can help these executives see the light?

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

JULY 11, 2019

The Marketing Restrospective. In agile software development the team spends time at the end of each sprint performing a self review. Don’t spend too much time assessing it at first. Don’t spend more than four hours on the work. The post The 1H B2B Marketing Restrospective appeared first on Biznology.

Planning 148

Planning B2B Marketing B2B Paid Search Agency 148

Biznology

FEBRUARY 1, 2018

It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. In my work with clients, there are typically a few ways that this works: Marketing and IT work together. Marketing does it alone.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

APRIL 20, 2018

I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. This investment is in analytics.

ROI 190

ROI Youtube Demand Budget Management 190

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

APRIL 27, 2018

Digital marketing is an important area of focus – often the primary area of focus – for small businesses. Wondering how to overcome the digital marketing challenges you will likely face this year? It’s shocking, but 46 percent of small business owners don’t know whether or not their digital marketing strategies are working.

Marketing Budget 182

Marketing Budget Work Management Marketing Management Small Business Marketing 182

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Catch her informative keynotes at B2B marketing conferences here and abroad. As such, Valerie is an avid follower of B2B marketing methods, to fill the seats and keep attendees coming year after year. Thanks, Sean, for a great experience.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

SEPTEMBER 1, 2017

I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. So I asked the pregnant question, “Well, so what are you spending all of your time doing?”. Your company won’t pay you any more because you are smarter.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

JUNE 21, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

MAY 2, 2018

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. When you say that you don’t have enough time for something new, you are really saying that you are already spending your time doing all the right things.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

OCTOBER 6, 2017

They also assume you have a few hours a day to devote solely to marketing your business. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. They make it sound so easy.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Progressive web apps will reign. Mobile speed matters. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

FEBRUARY 22, 2019

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. Spend less money. It’s a win-win situation.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. A CMO designs breakthrough offerings for customers and harmonizes marketing and branding activities. A CMO must be empowered and have a seat at the table.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

OCTOBER 7, 2020

Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15. Like many of you living through this pandemic, I’m spending a ridiculous amount of time watching streaming services. Which brings me to artificial intelligence and marketing. For $100 off – use code BIZ100. Weird segue?

Marketing AI 91

Marketing AI Conference Paid Search Agency Marketing 91

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please! John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Now there’s micro-influencer marketing. And then there’s earned media marketing. It’s called value marketing. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 26, 2020

Because so many of the things that we depend on to execute our marketing and sales are not working right now. What’s important is that you spend the time looking for what is right for you. The post B2B marketers, your attitude might be the key to navigating this COVID crisis appeared first on Biznology. It’s news.

Trade Show 138

Trade Show B2B Marketing B2B Work Management 138

Biznology

JUNE 9, 2020

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. First of all, the importance of digital marketing and regularly published content has never been so obvious. People were spending even more time online during the lockdown, as there were movement restrictions. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MAY 30, 2017

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. The post The salesmanship of influencer marketing appeared first on Biznology.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. Adopt a test and learn mindset. Everything.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

JUNE 23, 2016

It used to be that marketing was about money. Marketing was usually a nicer word for advertising , which needed money–lots of it. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. But not in digital marketing. And in general, he was right. Like this post?

Paid Search Agency 120

Paid Search Agency Cost Advertisements Advertising 120

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. Optimize for Desktop and Mobile Marketing. Curate Shareable Content.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

MARCH 22, 2020

According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 Companies can use AR in numerous ways, but depending on it for marketing purposes is becoming common. Here are five potential augmented reality marketing applications to consider.

Paid Search Agency 104

Paid Search Agency Planning Barriers Forecasting 104

Biznology

DECEMBER 15, 2017

An additional 50 million to 85 million jobs generated from higher health and education spending. Spending patterns will shift as the population ages. Overall spending on technology could increase by more than 50% between 2015 and 2030; this trend can create 20 million to 50 million jobs globally. Healthcare. Like this post?

Work Management 163

Work Management Marketing Management Education Spending 163

Biznology

JUNE 14, 2017

We’ve seen data recently– reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. And that leads to a lot of marketers getting mediocre results. Spending $1.00

Advertising Channels 143

Advertising Channels ROI Resources Linkedin 143