Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 121

Work Management Marketing Management Budget Programs Software 121

TrustRadius Marketing

OCTOBER 27, 2022

Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Roketto

SEPTEMBER 17, 2020

Marketing is weird. Software marketing is, like, really weird. When what you’re doing is working, you feel like the all-seeing, all-knowing, marketing shaman (minus the staff and bodypaint) strutting like Beyonce into every meeting.

Planning 158

Planning Software Marketing & Strategy Marketing Strategy 158

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Image: CMI.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Can your analytics software track the customer journey effectively?

Work Management 52

Work Management Marketing Management ROI Software 52

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Guest post by Jerusha Carolin. Customer review email.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 115

Work Management Marketing Management Software Product 115

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

SalesGrape

OCTOBER 16, 2023

By implementing effective strategies, software development firms can secure valuable appointments with decision-makers who have the power to drive business growth. For software development firms, it serves as a direct channel to reach out to potential clients and establish meaningful connections.

Efficiency 52

Efficiency Telemarketing Software Effectiveness 52

Vision Edge Marketing

SEPTEMBER 13, 2022

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. That’s the focus of this article.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Benchmark Email

DECEMBER 6, 2022

There are new strategies you want to develop; you must plan your content, research product ideas, and much more. That’s… The post Are You Underutilizing Your Email Marketing Automation Software? appeared first on Benchmark Email.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Software Email Marketing 111

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. A new team must learn your development process, business strategy, and systems. Building your own custom system. Buying something you can customize.

Work Management 110

Work Management Marketing Management Budget Programs Software 110

Roketto

OCTOBER 28, 2020

Can we take a quick moment of silence for software marketers? They’ve got a far tougher job than most people give them credit for.

Software 116

Software Marketing & Strategy Marketing Strategy Marketing 116

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. For Marketing 5. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews. Who uses content creation software? What should I look for in content creation software?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Visitor Queue

DECEMBER 15, 2023

That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. Competition is at an all time high.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing B2B 95

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. It is also one of the most important strategies for building a positive sender reputation. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

ClickZ

OCTOBER 19, 2020

30-second summary: With all the tools and software available, it can be hard deciding on the right one for your business. It does not do you any good to have software if you do not know how to use it. Marketing automation software is going to be dependent on your organization’s needs and criteria. Humanize your company.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Marketing Automation Software 124

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Account Based Marketing 80

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 80

Hubspot

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. Marketing is a percentage game, after all.

Work Management 109

Work Management Marketing Management Marketing & Strategy Marketing Strategy 109

6sense

FEBRUARY 9, 2022

6sense , the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2’s 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. . 6sense is transforming account based marketing and selling.

Marketing Management 62

Marketing Management Software Account Based Marketing Lead Scoring 62

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103