Tony Zambito

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.  Image via Wikipedia.   How? 

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The Pull of the Digital and Social Media Storm

Tony Zambito

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

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The Defining Moments in Digital Marketing

Tony Zambito

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. There are many unanswered questions yet the answers may not be revealed for quite some time.

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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

We welcome leaders in strategy, marketing, sales, operations, and enablement who have experienced as well as have attempted to use buyer personas for improving their strategies and tactics through a deeper understanding. We will also be making the results available when completed on tonyzambito.com and via social media.

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Can Culture Shock Align Sales and Marketing?

Tony Zambito

" I thought of this statement as I reviewed strategies with a group of sales and marketing executives recently.    For both sales and marketing it really does amount to culture change.    Here’s what is happening as I see it through the lenses of a corporation undergoing efforts to align sales and marketing.  

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3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals

Tony Zambito

.  Creating a national following that rivaled some of the best marketing and advertising prowess dreamed up by Madison Avenue.    The New York Yankees, Dallas Cowboys, and Chicago Bulls all have had dynasty years which extended their marketing advertising reach far beyond their geographic regions.