Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. Yet, for true PR professionals, this has always been the case.

PR 136

PR Public Relations Marketing Management Storytelling 136

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. That means cold calls.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

JUNE 20, 2016

Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.

Lead Ranking 174

Lead Ranking Marketing Qualified Leads Lead Nurturing Lead Scoring 174

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. Yet, for true PR professionals, this has always been the case.

PR 120

PR Public Relations Marketing Management Storytelling 120

Sales Engine

JUNE 7, 2016

By now, you have no doubt heard that content marketing is the future of demand generation. All the cool kids are doing it, and all those other marketing methods are useless and old-fashioned in comparison. And really well done content should feel nothing like marketing material. Have you ever shared a blog post on social media?

Top of Funnel 120

Top of Funnel Content Demand Generation Agencies Barriers 120

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. Many companies make the mistake of developing content like it’s just another marketing campaign. Be in constant contact with sales.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. Many companies make the mistake of developing content like it’s just another marketing campaign. Be in constant contact with sales.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? Most companies start with buying marketing automation without a solid strategy and underestimate the amount of content they require. Sounds good, right? So What Should It Look Like?

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

Sales Engine

MAY 22, 2016

Why Marketing is the New Selling – Through its traditional competencies of Branding, Events, Social Media, and Web marketing… Marketing should become the “accountable” party for all transactional sales. my product does ABC and is better than Brand X because of LMNOP).

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. So from a marketing perspective, educating them on who you are and what you do is not enough to drive sales. What’s your strategy?

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

JUNE 23, 2016

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Sales Engine

AUGUST 20, 2015

JM: Why is storytelling important in a content marketing context? Weaving business storytelling into the fabric of your firm provides a rich and deep source of relevant material that can be directly leveraged into your content marketing program. JM: How do you recommend that storytelling be incorporated in a content marketing program?

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Sales Engine

APRIL 24, 2018

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content marketing can be a long, expensive, and uncertain journey. Simply put, you need to do content marketing.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

MARCH 3, 2016

“Everyone at some point is thinking about where they’re going to live, whether it be buying or renting, but the industry has seemingly been untouched by the powers of great design and storytelling, media, and content generation. Our head of creative production is from Pixar. Our head of editorial used to work at Condé Nast.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

MARCH 3, 2016

“Everyone at some point is thinking about where they’re going to live, whether it be buying or renting, but the industry has seemingly been untouched by the powers of great design and storytelling, media, and content generation. Our head of creative production is from Pixar. Our head of editorial used to work at Condé Nast.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “The I’d gladly trade lots of audience for influence—because that’s what marketing is.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

APRIL 7, 2016

Sales and marketing alignment has been overused because many B2B companies are still operating with an outdated model where marketing builds branding and awareness and sales books appointments. If that describes your company’s current sales and marketing process, then yes, alignment is just a buzzword.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Sales Engine

JANUARY 14, 2016

A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads. Choose your words on social media carefully, and always use images in your posts.

Planning 120

Planning Content Marketing Best Practices Content 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “The I’d gladly trade lots of audience for influence—because that’s what marketing is.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

APRIL 20, 2016

They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. They need marketing. Digital marketing depends upon content. And therein lies the rub.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

Sales Engine

OCTOBER 4, 2017

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. Marketing to the Rescue? PR firms and branding consultants proliferated, and blogs and social media became all the rage. Despite a vibrant U.S.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 5, 2016

Whether or not buyers wanted to talk to a rep, contact with reps was the only way to learn about best practices and solutions in the market. Marketing was responsible for branding and awareness , and a sales rep would generate their own leads by hitting the phones, knocking on doors, or asking for referrals. The answer: automation.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

JUNE 9, 2016

Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. Marketers today can and should do the same thing with content. But it can’t stop there.

Top of Funnel 120

Top of Funnel Content Marketing Digital Marketing Funnels Lead Ranking 120

Sales Engine

JULY 20, 2016

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. Marketing to the Rescue? PR firms and branding consultants proliferated, and blogs and social media became all the rage. Despite a vibrant U.S.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. Marketing to the Rescue? PR firms and branding consultants proliferated, and blogs and social media became all the rage. Despite a vibrant U.S.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

MAY 5, 2016

If you’re talking about content creation for the bottom-of-the-funnel, where prospects are closer to making a decision for purchase (such as sales sheets, product marketing materials, comparison documents, technical white papers), a writer without subject matter expertise may quickly find themselves in the weeds.

Top of Funnel 120

Top of Funnel B2B Thought Leadership B2B Business 120

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

MAY 12, 2016

Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentations were all devised for a simple overarching purpose: to get sales in the door. But it’s not the main goal of today’s demand generation engine fueled by content marketing. It bred credibility. Did it translate into a lead?

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

Sales Engine

FEBRUARY 8, 2016

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). And make no mistake, repurposing content is essential for content marketing success. For instance, take a post on the daily routines of successful people.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). And make no mistake, repurposing content is essential for content marketing success. For instance, take a post on the daily routines of successful people.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

DECEMBER 28, 2015

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Here are 4 strategies you can use to get your content marketing budget approved in 2016. Realize, however, that most large-scale content marketing programs started out by testing the waters with a small pilot project.

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Sales Engine

FEBRUARY 11, 2016

As sales and marketing professionals, I think we can all identify—players on the field feel like they are facing an all-out blitz! Ladies and gentlemen, put your hands together for The Chief Marketing Officer (CMO)! How are today’s marketing leaders accountable for revenue goals? Sales Plans are unattainable!

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

FEBRUARY 11, 2016

As sales and marketing professionals, I think we can all identify—players on the field feel like they are facing an all-out blitz! Ladies and gentlemen, put your hands together for The Chief Marketing Officer (CMO)! How are today’s marketing leaders accountable for revenue goals? Sales Plans are unattainable!

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120