Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. May 23, Houston TX.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

NOVEMBER 8, 2016

The digital marketing world is fundamentally different in three important ways: You are never done. When marketers create a digital program, there is no “end date.” In the “old” days, a marketer would create a brochure, and the project would be complete when the brochure arrived from the printers.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Kaon

SEPTEMBER 15, 2015

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders. ”-Sonia Simone.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

SEPTEMBER 23, 2015

Monitor social media for conservations with buyers. 1 in 3 US buyers are influenced by social media in their purchases. Customers are key in your BOFU (bottom of the funnel) for referrals, references, case studies, product reviews, and social media responses. Your customers are your biggest advocates.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). When marketers create an app, there is no “end date.”

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

SEPTEMBER 17, 2015

Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR. ” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. .”

Hubspot 100

Hubspot Conference PR Public Relations 100