For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  We frequently see marketers that get off to a great start, delivering engaging content and participating fully in the social discussion, but run out of steam as they realize that once you start feeding the beast, you can’t slow down.  The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. MORE >>

Following the conversation on Twitter has become yet another critical “to-do” for us in b2b marketing.  Every day your prospects, customers, employees, and other industry participants are providing musings and insights on your company, product, market space, and your competition.  What they are saying provides deep insight into your overall market, your position in the market, and your competition’s position within the market.  B2B marketers need to be monitoring these conversations to understand several key factors: 1. What Extreme?  Run the numbers. MORE >>

In b2b marketing, effective demand generation requires more than just getting your prospects to respond to one or two emails and then passing them off to your sales team – it’s about constantly being in front of your prospects with the right message at the right time. Marketing automation enables you to automatically provide relevant content to your prospects on a consistent basis for improved demand generation results. In the Lead Nurturing Cookbook , we offer a recipe for supercharging your demand generation using your marketing automation platform. Very simple, right? MORE >>

In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. Mike Damphousse, CEO/CMO of Green Leads, LLC , a firm that specializes in using the phone to get qualified appointments for its clients’ salespeople on a pay-per-performance basis, participated as an “Expert Chef” on this recipe offering marketers insight on how  to create a strategic process to involve people in the process of lead nurturing and qualification. How can marketing automation improve those one-on-one interactions? MORE >>

In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Ardath Albee, CEO of Marketing Interactions and author of eMarketing Strategies for the Complex Sale , participated as a “Guest Chef” on this recipe offering marketers advice on how to successfully execute a customer nurturing programs. The goal is to ensure that your company is the partner they turn to as their company evolves to meet market demands. You’ve worked hard to turn prospects into customers. MORE >>