Cintell

APRIL 30, 2019

The social media landscape offers a virtual goldmine of customer intelligence. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. A cohesive and comprehensive content marketing strategy is the foundation of every successful marketing strategy.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

MARCH 31, 2020

Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries. It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. For Demand Generation Marketers. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. For Content Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

JULY 15, 2020

The average business risks losing up to 12% of their annual revenue when their marketing and sales teams rely on skewed data. And it’s the reason why nearly three-quarters of marketing professionals agree that targeted messages and tailored emails balloon the frequency of customer engagements.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. They are derived from customer data and market research. Modify your marketing efforts and think about how you can develop your products or services to target your personas.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166