Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. . #2

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Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

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Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before.

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Buzz Marketing for Technology

MARCH 9, 2011

But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

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Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. So in our latest Social Intelligence report , Networked Insights set out to analyze the social media conversation surrounding the Season 4 premiere of HBO’s hit series True Blood.

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

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Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

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Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This!

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Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" Said differently how do we make social part of the very DNA of the firm? Tags: social media.

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Buzz Marketing for Technology

MARCH 16, 2011

The great thing about using social media data for topic discovery is you can see all of those searches connected together. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#

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Buzz Marketing for Technology

JULY 6, 2011

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

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Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. It used to be said that any publicity is good publicity. Let me explain ….

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Buzz Marketing for Technology

APRIL 7, 2009

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks. So naturally I signed up and started sharing.

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Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Great question Scott and you inspired me to write this post.

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Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized.

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Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Email this to a friend?

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Buzz Marketing for Technology

MAY 25, 2011

I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! This is a classic scenario that has to stop and I bet it will after the market rejects these CMOs over and over again. I really don’t get it. That’s 6 out of every 10 CMOs.

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Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

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Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

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Buzz Marketing for Technology

FEBRUARY 18, 2010

Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Social Media speeds Onboarding I am officially up and running now in my. This morning I typed into Google the search term: VoIP.

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Buzz Marketing for Technology

JUNE 1, 2009

It's true that every manager has their blind spots but I think marketing managers have it worse than other managers when it comes to hiring since most marketers are optimists by nature. Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people.

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Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support.

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Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

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Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.

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Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

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Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

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Buzz Marketing for Technology

MARCH 9, 2009

This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. Members of my team will recognize this from their goal setting with me as I often coach them to read an hour a day of good marketing material. Throw in the weekends and that drops to 5.5

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Buzz Marketing for Technology

FEBRUARY 25, 2009

It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle.

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Buzz Marketing for Technology

MAY 18, 2009

A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter. Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. Tags: social media Lead Generation.

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Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. With the speed of Social Media these days – wouldn’t you love to have a few day head start?

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Buzz Marketing for Technology

SEPTEMBER 26, 2008

The topics they look at are what I might call social media literacy skills. Fast forward ten years from now, and the nonprofit workplace - maybe it is only five years from now - but will social media basic literacy be on the list of basic job skills?

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Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

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Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! This webinar was sponsored by Act-On.

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Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

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