B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media?

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JUNE 27, 2014

.” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Research has shown that buyers like it when a company makes their information available on social media. The nature of inbound marketing is that buyers find the seller when they need to.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. Marketing isn’t about getting the sale and moving on to the next buyer.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. So, if you find yourself wanting to rant on social media, take a moment to consider the results.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. It’s time to feed the online marketing machine! Traffic soars. More people find you online.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. Marketing for marketing’s sake is a hit or miss proposition.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 1, 2011

When will you see results from social media and SEO? Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing. Post and comment on social media platforms. How long did it take you to get SEO and social media results?

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. How have you used social media at trade shows?

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? But, I digress.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Need help setting up and tracking social media for your business? We provide set up, training and ongoing support for social media marketing. Start with the basics as described below. Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

MAY 23, 2013

One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Crossing The Chasm b2b marketing technology'

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Then, execute your social media plan with diligence. Analyze Your Social Media Opportunities.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. See my previous post on this, B2B Marketers: Are You a Hedgehog or a Fox? Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

AUGUST 25, 2010

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 20, 2010

I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. It’s about how to use technology as a tool to make marketing easier. Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. The concept of creating extra touch points with customers and prospects via social media works.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 18, 2011

(Read my previous bog, Why Product Launch Plans Need to Include Social Media.) And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. And they can do it through very cost-effective social media, but only if you are connected to and engaged with them.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

OCTOBER 2, 2015

A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Is your process documented?

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2015

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. With inbound marketing, a prospective referral source or client can’t see you online to read your body language or get a first-hand knowledge of who you are.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MAY 1, 2015

Expert marketer. Marketing guru. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Dynamic speaker. Prolific writer.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. Today your customer touch point map should include any social media platforms that you use.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100