Vision6

DECEMBER 17, 2023

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

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Vision6

NOVEMBER 21, 2021

SMS marketing is one of the most direct and effective ways to reach your customers. In fact, SMS marketing holds the record for an average open rate of 98%. Despite this, there are many eCommerce businesses that haven’t yet tapped into SMS marketing as part of their strategy. Restock notifications.

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SmartBug Media

APRIL 27, 2022

Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. In fact, in recent years, some marketers have embarked on mobile-first marketing campaigns to meet consumers everywhere they are. So why is this strategy gaining popularity?

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SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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SmartBug Media

MARCH 18, 2022

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? The Pros and Cons of Attentive.

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ClickDimensions

JANUARY 17, 2023

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Introductions/Welcome Messages .

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SmartBug Media

JUNE 14, 2022

Is your growing e-commerce brand not getting enough from your email marketing strategies? You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing.

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ClickDimensions

FEBRUARY 1, 2023

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. But like most marketing strategies, finding the ideal conversation may take weeks or even months.

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SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

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Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.

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SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

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SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? Although the majority of visitors bounce, most marketers don’t see the opportunity to collect the contact information of the 97 percent of people who bounce.

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SmartBug Media

MARCH 7, 2023

SMS or “short message service” is how a brand communicates campaigns, promotions, news, updates, and beyond to customers through text messages. When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). percent for email SMS messages earned as much as $8.11

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Optinmonster

JUNE 1, 2022

Wondering how to get more subscribers on your text marketing list? The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. Why Text Marketing Is Effective.

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Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

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Vision6

AUGUST 9, 2021

SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. This could be because there are some myths and misconceptions surrounding SMS marketing. were expected to increase their text marketing budgets in 2020, largely due to the pandemic.

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Vision6

JANUARY 16, 2023

Looking to grow your marketing strategy effectively? So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing.

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SmartBug Media

JULY 12, 2023

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Hello, marketing and sales automation. After the internal SMS, add an action that Creates a Task and assigns it to the SDR.

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SmartBug Media

JULY 12, 2023

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Hello, marketing and sales automation. I’d love to hear about your latest experiment.

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SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Search Engine Journal

DECEMBER 20, 2021

Market your business effectively by adding text message campaigns to your marketing strategy. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 appeared first on Search Engine Journal.

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Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

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SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. No business is the same, nor are the customer bases.

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SmartBug Media

MAY 4, 2022

With SMS marketing, effective messaging requires an awareness of the stages of the buying process. In this blog post, we’ll detail the stage of customer awareness and how to market to each one by using SMS marketing. Here are the five customer awareness stages that are still used by marketers today: 1.

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Optinmonster

AUGUST 11, 2021

Are you looking for the right SMS marketing plugins to connect with your audience and drive more conversions? SMS marketing is one of the best tools at your disposal. Plus, SMS is well-known for having high open rates and larger amounts of user engagement than other marketing channels. OptinMonster.

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Hubspot

JULY 12, 2021

They're usually quick marketing messages that I signed up to receive at some point and ended up forgetting about. With experiences like those above in mind, you might think that SMS marketing is no longer effective. Why SMS Could Be Coming Back Strong. SMS Marketing Effectiveness in 2021. Image Source.

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Vision6

MAY 1, 2023

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. From order and appointment confirmations to on-demand customer support and payment reminders, they can be integral to any suitable communication strategy.

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SMS Work Management CAN-SPAM Marketing Management 52

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team.

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Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

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SmartBug Media

SEPTEMBER 21, 2022

You can use any holiday—gift-giving days or not—as a basis to drive revenue while improving conversions through SMS. If you’re looking for a platform to seamlessly integrate email and SMS before the holidays get here, consider Klaviyo for SMS marketing. Start Your Email and SMS Holiday Strategy Early.

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SmartBug Media

FEBRUARY 16, 2023

SMS strategy is an essential channel for any e-commerce business to focus on—especially knowing that it is a fairly low-lift opportunity to drive revenue and repeat business. million e-commerce businesses in Canada and the United States alone, many of whom are deploying SMS. How will you measure the success of your SMS efforts?

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Optinmonster

JUNE 22, 2020

Are you struggling to create a popup for your SMS marketing campaigns? Small businesses across the globe are embracing SMS marketing because it earns higher open rates than email. 90% of SMS messages are read within the first 3 minutes. SMS can pack an extra punch for time-sensitive offers. Sendinblue.

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Conversica

JUNE 27, 2022

Conversica AI Assistants can start conversations with prospects and customers directly through SMS, offering a quick and convenient way to expand brand reach and grow sales opportunities. These consumers enjoy the immediacy and convenience that SMS brings, with 90% of text messages read within the first three minutes of receipt.

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SmartBug Media

OCTOBER 7, 2022

To ensure brands are top of mind for the holidays, we have a few website and email/SMS tips for our clients: Website hacks that highlight sales with banners, pop-ups, and automatically applied coupons. Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides.

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Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

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KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

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Webbiquity

OCTOBER 10, 2017

Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. You can utilize push notifications and SMS messaging to follow-up in a way you can be sure they’ll see. Trade shows have been a staple of B2B marketing for a long time. Think about the way you interact with brands in a day.

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Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

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