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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications; Go to Market strategy and customer acquisition programs. Digital Marketing Podcasts'

CMO 100
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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet.

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Google+ for Business doesn’t have a lot of pluses

Biznology

Image via Wikipedia. Some people have found this the most interesting feature–they are Skype-like multi-user video chats that are great for impromptu Web meetings. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it.

Google 80
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“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. Julian is responsible for all lead acquisition, market development, and sales pipeline delivery efforts for the enterprise software provider.

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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. Use Hangouts.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales at Fond @JulianLina #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. Julian is responsible for all lead acquisition, market development, and sales pipeline delivery efforts for the enterprise software provider.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Markets, Technology & Musings. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference. View | Upload your own. innovation. intelligence. Long Tail. management.