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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. So how can marketing teams compete with such a daunting adversary? So how can marketing teams compete with such a daunting adversary? Play them at their own game.

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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 111
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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Google is allowing select sites to delay phase out of third-party cookies

Martech

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief.

Google 107
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Don’t cannibalize yourself Always ensure that there are no existing web pages on your own site ranking for or targeted to your selected SEO keyword. It’s an art and a science.

Keywords 105
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials! They'll cover exciting BFCM topics like: Emerging market trends.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this? In this webinar, she'll discuss how to make your website more customer-centric.