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How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting?

Smarte

The post How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting? All your shoe shelves look exactly the same. How would that make you feel? But, on the other hand, what if each of your shelves were marked with different codes carrying […]. appeared first on SMARTe Inc.

SIC 105
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List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 100
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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. . First, let’s start with what they mean.

SIC 54
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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

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What’s the missing link in personalized content marketing?

Biznology

” To me, that is one of the most important quotes for digital marketers. What really changes the game is the holy grail of content marketing–the right content to the right person at the right time. Marketers are starting to understand how to do this. It’s not important for you to invent the future.

SIC 139
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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. One is on the CMO, the other is on the CEO.

CMO 147