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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

This guiding light is segmentation. From the same study, over a 5-year period, organizations with great customer segmentation had 10 percent higher profit than organizations whose segmentation missed the mark. Even large companies fail at segmentation, losing millions and billions of dollars. You cannot reach them all.

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Overcoming Segmentation Challenges in B2B Marketing

Top Rank Marketing

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. What is segmentation?

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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation?

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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Marketers sink time into primary research, testing and documentation. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. Developing & utilizing Personas is hard work! We rely on titles, company size and industry to define personas – but there is so much more!

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Off in Pursuit of a New Market. What’s Makes a Good Segment?

Vision Edge Marketing

We are often asked for how to identify and pursue a new market and build a segmentation model. Not just from keeping and growing the value of existing customers, but also new customers, potentially in a new market. Develop a Repeatable Segmentation Process to Consistently Identify a New Market.

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How Marketing Segmentation Puts You Ahead of Your Competitors

ClickDimensions

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. In order to better serve your customers, segmentation requires that you constantly learn more about them.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

Personalization has moved beyond segmentation. It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.