Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. That’s true for content marketing, as well. Google and the other search engines seek to give their users relevant, up-to-date content. Remember that college hair-do you were so proud of?

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems. Site search matters.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. For example, YouTube.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JANUARY 24, 2018

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? Most companies don’t measure site search well. A/B testing of the search engines is the answer.

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

DECEMBER 4, 2018

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. That’s almost double!

Lead Ranking 143

Lead Ranking Lead Scoring SEM Marketing Analytics Tools 143

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. For more information on harnessing broadcast-to-digital marketing data, contact a company like Advocado.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 126

Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Businesses tend to look at what the competition is doing and follow online trends when it comes to optimizing company websites for search engines. Therefore, many companies have a SEO strategy.

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

APRIL 27, 2018

Digital marketing is an important area of focus – often the primary area of focus – for small businesses. Wondering how to overcome the digital marketing challenges you will likely face this year? It’s shocking, but 46 percent of small business owners don’t know whether or not their digital marketing strategies are working.

Marketing Budget 182

Marketing Budget Work Management Marketing Management Small Business Marketing 182

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Header tags.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

SEPTEMBER 3, 2019

While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms that aren’t currently feeling its impact. For example, local movie theaters, where a search query might be, “What time is The Angry Birds Movie 2 playing near me?” VEO Stakes are High.

Mobile Marketing 120

Mobile Marketing Traffic Optimization Rules 120

Biznology

AUGUST 24, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actually a vital skill to develop.

Campaigns 126

Campaigns Planning Work Management Marketing Management 126

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. More on those in a moment.)

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Biznology

JANUARY 31, 2019

I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap, and seeing where there’s alignment and where there may be market opportunity. We’ll be paying attention to these as we build solutions and go to market. doesn’t scale beyond the team.

Top of Funnel 148

Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Work Management Marketing Management 130

Biznology

AUGUST 9, 2021

Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it mean for B2C and B2B marketers? Which means that marketers aren’t getting the data they expect. appeared first on Biznology.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. Optimize for Desktop and Mobile Marketing. Curate Shareable Content.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JANUARY 12, 2018

We don’t often run compilation posts here, but we ran one of popular organic search posts from Biznology last year, so below are more popular organic search posts from across the years that hold their relevance today: How do I avoid the duplicate content penalty? Are you optimizing for search engines or for customers?

Organization 173

Organization Best Practices Search Marketing SEO 173

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

MAY 21, 2014

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. Search Engines: See how to monitor mobile, international, and foreign language engines.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Now it’s up to you. Like this post? Sign up for our emails here.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. All of these factors make links ideal to track from a marketing standpoint. The more relevant sites endorse your pages, recommending you to their audience, the better your marketing does as a whole. A link is digital word-of-mouth marketing.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Biznology

NOVEMBER 29, 2018

In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. Site search improvement done manually can only go so far.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It also has nothing to do with the social media strategy and micro-influencer marketing practice I have with Gerris Corp.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

AUGUST 3, 2016

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Biznology

JULY 21, 2017

The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. Create a report to identify the search engine performance (rank, traffic, etc.) First, create a paid search campaign ensure you are in-market for those important keywords your customers are using.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MARCH 13, 2017

Just as specific keywords can boost the rank of your content on search engine results, personalized hashtags can push your products up on Instagram search. The post How to use Instagram marketing to get new leads for your business appeared first on Biznology. Use relevant hashtags. Like this post?

Lead Ranking 126

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 126

Biznology

NOVEMBER 19, 2012

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. Here are 10 SEO measurements every marketer should know.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

JUNE 22, 2017

LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results. Examples: #B2BSales, #Marketing, #Accounting, #Finance, #Insurance.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

OCTOBER 7, 2013

Google is finally “not providing” search referrals for all organic searches. How does a searcher’s privacy affect search marketers? And what do search marketers do about it? When Google sneezes, search marketers catch pneumonia, so what’s the treatment?

Search Marketing 80

Search Marketing Privacy Google Keywords 80