Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. After achieving a decent response after the first email, a follow up email a week later to those who had yet to fill out the survey. Why were response rates so high the second time around? It's all about personalization!

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Personalize the Email Heading.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

MAY 14, 2007

If you have a marketing database you probably have something in there that is like a cancerous tumor. They take up room and bring your response rates down. The cleaner your database, the better response you will receive and the more your confidence your marketing and sales teams will have with it.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

FEBRUARY 25, 2007

When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. at least a few hundred times. nightmares?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100