B2B Marketing Directions

JANUARY 28, 2024

Source: Shutterstock (The concept of the "marketing mix" has been a staple of marketing for over 70 years. It's discussed in virtually all marketing textbooks and taught in virtually all introductory marketing courses. But does the marketing mix idea still have a place in 21st-century marketing?

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Relevance Marketing Management Planning Marketing Mix 70

HG Data

MARCH 9, 2023

The process of identifying and quantifying your Total Relevant Market will be heavily dependent on the team responsible for the strategic planning of your markets, this could include Revenue Operations, Marketing, Product, or Sales.

Marketing Analytics Tools 98

Marketing Analytics Tools Relevance Planning Advertising Agencies 98

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Relevant Content. Customer Obsession. Disruptive Innovation.

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CMO Relevance Enterprise Management Peer-to-peer 108

Choozle

NOVEMBER 21, 2023

As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic.

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Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

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Relevance Marketing Budget Creation Planning Storytelling 171

Liveintent

SEPTEMBER 8, 2022

With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. Here’s how: Align your brand with relevant content: By running native ads in email newsletters, you naturally get in front of audiences who have signed up for content based on their interests and preferences. Check it out.

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Curation Relevance Advertisements Advertising 118

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

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Relevance Lead Gen Content Marketing Content 116

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? You own and control it, unlike most all other channels.

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Relevance Advertising Channels Lead Scoring Lead Ranking 121

Marketing Insider Group

MAY 3, 2018

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. To succeed in email marketing, you have to live up to the promises you make to your […]. The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group.

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Relevance Effectiveness Email Marketing Marketing 224

Martech

JANUARY 14, 2022

Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. Gather relevant business intelligence. He added, “A lot of the personalization we’re doing is in advertising or email marketing, but we need to bring this into our inbound experiences.”.

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Martech

JANUARY 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what is the best way to personalize your messaging in 2022? Everybody is different, of course (that’s why marketers personalize). Relevance, helpfulness…value.

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Relevance Privacy Transparency Internet Marketing 99

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

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Relevance Research Opinions Content 193

DivvyHQ

MARCH 9, 2023

It's no secret that creating relevant content is key to a successful marketing strategy. But with so many moving parts (and so much competition), it can be tough to know where to start. Our latest article breaks down the process into 8 easy-to-follow steps. Let's go!

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Relevance Tips Content Marketing Strategy 64

Spiralytics

AUGUST 12, 2021

The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc. Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. Here's how.

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CTR Intent Relevance Click Rate 127

Biznology

MAY 19, 2017

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

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Relevance Television marketing Verticals Trigger Marketing 91

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

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Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time. B2B Content That's Relevant at the Right Time.

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Intent Data Top of Funnel Intent Relevance 99

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. 2 – Marketing teams have stronger skills in social media, research & and SEO. 3 – Marketing programs prioritize promotion of expertise.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. According to Ascend2 , 40% of marketing, sales, and business professionals, admit that a lack of an effective strategy is the most challenging obstacle in lead generation success.

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Lead Ranking Relevance Marketing Qualified Leads MQL 76

Spiralytics

JANUARY 27, 2021

More and more brands are boosting their relevance with pop culture. Explore what this means for marketers and how some have done it. The post Make It Pop: How Brands Boost Their Relevance With Pop Culture appeared first on Spiralytics Inc.

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Relevance Brand Identity Branding Marketing 118

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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Martech

JANUARY 19, 2023

“Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So Marketers should think about their own experience with this. They have to opt in. Get MarTech! In your inbox.

Loyalty 101

Loyalty Relevance Ad Building Mobile Marketing 101

Marketing Insider Group

JULY 7, 2016

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. So why not create content based on personality profiles? I […].

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Profiling Relevance Personalization Content 135

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

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Relevance Personalization Advertising Agencies Paid Search Agency 71

Markempa

MAY 4, 2020

Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Most B2B content is missing the mark, according to a January research study by Heinz Marketing and ON24. The study polled more than 150 B2B marketing professionals across various roles, industries, and organization sizes.

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Relevance B2B Content B2B Sales 81

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

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Relevance Email Marketing Paid Search Agency B2B Marketing 97

Adobe Experience Cloud Blog

JANUARY 26, 2018

One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. What is a Facebook Relevancy Score? How Do Facebook Relevancy Scores Work? Continue to refine your ad.

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Relevance Cost Per Click Classified Ads CPC 134

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. In every function, there is a common topic of jobs and hiring practices in the market. In every function, there is a common topic of jobs and hiring practices in the market. There is also a discussion on the effects of covid on the job market.

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Paid Content Relevance Paid Search Agency Ads 52

Content4Demand

APRIL 21, 2020

In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer. This is not good B2B marketing, especially now that data-driven decision-making is the norm. Stay Focused on B2B Marketing Basics.

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Relevance Urgency Marketing Content B2B Marketing 88

Savanta

NOVEMBER 13, 2015

Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant. Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? Digital advertising quite simply isn’t a big area of expenditure for most B2B marketers.

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