KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Wikipedia Entries – this type of result is more common with publicly traded organizations in particular.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! And if you’re a marketing person, marketing podcasts should be your holy grail! There are various social media marketing or digital marketing podcasts out there that may help present a new perspective into this field. Why Listen to Marketing Podcasts?

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. This box will display significant information about the user’s query, in this case including the year of initial release, the director, and main actors associated with the movie.

SEO 105

SEO Google Optimization Lead Scoring 105

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. which posts press releases about scientific discoveries. influencer marketing ). Click To Tweet.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

seo.co

JUNE 16, 2021

Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile. Remember, podcasters, like business owners and marketers, also need to create regular fresh content. You should also confirm the show notes their hosts post on their websites after releasing episodes include links.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

ViewPoint

JANUARY 16, 2018

When that happens, the body gets under stress and there's literally some neuroscience behind it, the body releases cortisol stress hormones, and when a stress hormone is released in the body, it literally shuts down creative thinking and your ability to come up with better solutions. "I

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

Conductor

JULY 14, 2022

The latest core update was released on May 25, 2022, and took about 1-2 weeks to roll out fully. This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. If you saw traffic drops around late June or early July don’t stress.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

chiefmartech

JANUARY 18, 2020

It’s a new decade — and time for a new approach to the marketing technology landscape. And potentially other community moderators may join us in that mission, Wikipedia-style, moving forward. We’ve been releasing a subset of the data in recent years as as an Excel spreadsheet. Those are the TL;DR links above.

Wikipedia 65

Wikipedia Vendors Communities Class 65

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. For instance, t he live stream coincided with the release of new research from MIT that found false news to be 70% more likely to be retweeted. YouTube Will Add Information From Wikipedia to Conspiracy Videos.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. Read the press release here.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

OCTOBER 17, 2013

Photo credit: Wikipedia. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure, Miley has been a digital marketing success since Disney first aired Hannah Montana. Are we past the VMAs yet?

Marketing Analytics Tools 80

Marketing Analytics Tools Planning Public Relations Wikipedia 80

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? To combat these issues, Google released rel=nofollow. Pan told me -- "Consider it this way.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Animalz blog

NOVEMBER 28, 2023

Much has changed since ChatGPT’s release. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. As an example, let’s again take “b2b content marketing strategies.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Contently

APRIL 12, 2018

I’ve never included the final piece, which ended up reading like a press release, in my writing portfolio. But for marketers who don’t have time to learn the hard way, there are a few tips for pulling off the perfect interview. “If Conducting interviews gets easier with practice, though.

Tips 145

Tips Wikipedia Press PR 145

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Hubspot

MAY 2, 2019

But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing? But, for customer-centric marketers who value authenticity and integrity, it’s more of a cautionary tale than an inspiring one.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Biznology

MARCH 5, 2012

Image via Wikipedia. It was a long journey, but worthwhile: by releasing people from mundane tasks, they could focus on things that machines cannot do well, and pursue more meaningful careers and life experiences that don’t follow the “work-eat-work again-sleep-work again” treadmill pattern.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

Link Building 120

Link Building PR SEO Ad Building 120

Kapost

DECEMBER 8, 2016

Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful. It’s clear that content marketing can’t carry on as it is.

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. Because a lot has changed since then, the company has released a new and improved version of the tool.

SEO 101

SEO Tools Domain Wikipedia 101

Biznology

SEPTEMBER 18, 2013

Photo credit: Wikipedia. This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. Because, content marketing isn’t just “build it and hope somebody comes.” What is that definition?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Content Standard

OCTOBER 2, 2015

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. Marketers have discovered creative ways to reach extended audiences. Cross-promotion has become an increasingly popular strategy for marketers. They find us. Time to get scrappy.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Webbiquity

APRIL 14, 2015

Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services. Official Release by Webbee.

Keywords 100

Keywords SEO Research Resources 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. We need a marketing transformation. Please let me know.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. Content Marketing Public Relations information Journalist Media media relations Press release' But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered.

Media 80

Media PR Public Relations Press 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. FYI: This is now 1,132 … 33 words.).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Biznology

SEPTEMBER 17, 2012

Photo credit: Wikipedia. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Here are the 9 Google Analytic metrics every marketer should know. The GPS for a website and any brand’s online effort is Google Analytics. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Check out the job titles: community manager, content strategist, content marketing manager.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80