Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 this year,” said Zoe Soon, VP at the IAB Experience Center in a release. billion in revenue in the U.S. billion in revenue in the U.S.

Guidelines 109

Guidelines Deliverability Transparency Click Rate 109

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. This is supposed to provide visibility into the impact brand, word of mouth, social media, and other difficult-to-track marketing efforts have on generating leads, providing a more complete picture of marketing performance. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 101

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Get MarTech! In your inbox.

Top of Funnel 129

Top of Funnel Forecasting SMS Work Management 129

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Why we care. Get MarTech! In your inbox.

Marketo 111

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 111

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech! In your inbox.

Multivariate analysis 119

Multivariate analysis Forecasting API Paid Search Agency 119

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Get MarTech! In your inbox.

Digital Asset Management 116

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 116

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. This is where expertise and creativity come into play for the Marketing Operations team! Creating and building a marketing campaign requires input from many stakeholders. Why we care. Why we care.

Marketo 120

Marketo Enterprise Management Template Sales Qualified Leads 120

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Paid Search Agency Advertising Agencies Television marketing 98

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Get MarTech! In your inbox.

Godaddy 101

Godaddy Planning Paid Search Agency Zoominfo 101

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. ” Get MarTech! ” Get MarTech! In your inbox.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SMB 97

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. But MAT releases offer many positives, like guaranteed placements and consumer-focused messaging.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Amazon 123

Amazon Ideal Customer Profiles User-Generated Content Outreach 123

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency API 104

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. The post AI-powered martech releases and news: Feb.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. What’s most interesting in the data is how product rollouts differ among small, mid-market, and enterprise companies that have faced unprecedented challenges in 2020. Mid-market organizations struggle. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. It merges AI, hyperpersonalization and user-centric data ownership for marketers. Dig deeper: What does the future hold for genAI? Get MarTech! In your inbox.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

ANNUITAS

NOVEMBER 28, 2023

In this vein, the company recently announced its latest set of product releases. If these tools work as promised, it makes an interesting case for some sales and marketing teams to be able to streamline some of their tech stack, potentially eliminating some standalone call recording tools in place.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 100

Marketing AI SMS User-Generated Content Customer Surveys 100

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. The post This week’s AI-powered martech releases appeared first on MarTech. Good news fellow flesh-and-blood-based life forms! Get MarTech! In your inbox. Business email address Subscribe Processing.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Mobile Advertising 120

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech.

Linkedin 116

Linkedin Features B2B Marketing B2B 116

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. View the complete set of July 2023 Marketo Release Notes here. Get MarTech! In your inbox.

Marketo 98

Marketo API Display Verticals 98

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The post AI-powered martech releases and news: Jan. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. The post AI-powered martech releases and news: March 21 appeared first on MarTech.

Multivariate analysis 62

Multivariate analysis Merchandising Work Management Marketing Management 62

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Marketing AI 89

Marketing AI Paid Search Agency Lead Ranking Psychographics 89

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. The post This week in AI-powered martech releases: Dec. This was the year AI went mainstream, so what will next year hold? In your inbox.

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction FAQ 112

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Brandpoint

FEBRUARY 17, 2024

Be sure not to utilize one mat release for multiple audiences. MAT Release distribution When I watched the Olympics, it was easy to see that timing was everything. Thankfully, your efforts to achieve success in the world of mat release distribution will require a little less precision. “When should I launch my mat release?”

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Approvals for marketing emails (beta). WhatsApp integration for HubSpot.

Hubspot 109

Hubspot Work Management Contact Marketing Fulfillment 109