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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Guest post by Alain Glaeser.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

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5 Ways To Improve Your Relationship Marketing Strategy

Stevens & Tate

As such, it requires a long-term strategy. You need to nurture them past the point of the sale, which is why you need to implement a strong relationship marketing strategy. As such, it’s important that you continue to build the customer relationships that you’ve established. Listen To Feedback.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. No one likes losing customers, but it does happen.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential. According to CSO Insights, sales coaching has a double-digit impact on win rates and quota attainment.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.

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The Marketer’s Guide to B2B Swag Strategy

Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. The missing links in the buying/selling relationship. How to perfect a buying strategy when dealing with manufacturing data. Carving out a sales path for a product. Webinar Date & Time: Tuesday, September 27th at 12:00 PM EDT