KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Content Standard

SEPTEMBER 5, 2019

And what can marketers and sales professionals do to foster better engagement moving forward? Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps.

Linkedin 98

Linkedin Viral Marketing Work Management Custom Publishing 98

TrustRadius Marketing

MAY 9, 2023

Oversaturated technology markets make it difficult to know which product solves which problem and which will be the best fit. The metrics that drive Top Rated Awards (recency, relevancy, and rating) reflect what customers care about—not a one-size-fits-all analyst report. The buying experience today is overwhelming.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. The recency of sales conversation and sales activities. This is where.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices. Conclusion.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? Is there a singular trait that unifies their go-to-market and determines their outsized success? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. What are the recency and frequency of the provider’s linkages?

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Liveintent

DECEMBER 21, 2022

Doing so enables NYT to improve its customer experience by sparing its crossword subscribers from irrelevant and redundant messaging and optimizing marketing and revenue opportunities. Identity graphs are the backbone of sophisticated advertising and marketing initiatives. 2 – Build a unified customer view.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Choozle

SEPTEMBER 9, 2020

Search retargeting is a tactic that utilizes the search and browsing activity of users online, allowing you to advertise to an in-market audience. These custom audiences populate the next day with Cross Pixel’s nightly job push, and the cookie recency can be one to 45 days. What is search retargeting? Creating two-hour audiences.

Practices 55

Practices Optimization Intent Signal Advertising Agencies 55

Litmus

APRIL 11, 2023

Plus, we snagged the coveted “Users Love Us” badge , coming in with a total of 35 badges across the categories of Email Deliverability, Email Testing, and Email Marketing. The TrustRadius Top Rated Awards recognize B2B technology products that meet TrustRadius’ three criteria of recency, rating, and relevance.

Features 70

Features B2B Thought Leadership Best Practices Deliverability 70

The Customer

AUGUST 25, 2021

Yet 46% of marketers believe their brand is loyal to their customers. And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Litmus

OCTOBER 12, 2020

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. That’s why we invited Helen and Milton, two of our friends from Oracle, to talk through some of the scariest topics in email marketing. Don’t worry.

Webinar Metrics 90

Webinar Metrics Domain Deliverability CAN-SPAM 90

Heinz Marketing

OCTOBER 20, 2021

By Sheena McKinney , Executive Assistant at Heinz Marketing. What reminded me of all of this was a very recent case of frequency illusion… (AKA the recency bias). OK great– but what does it have to do with marketing? Tips on How to use it in your marketing: Get into their heads so they notice you. ” [5].

Ad Frequency 91

Ad Frequency Word of Mouth Marketing & Strategy Internet Marketing 91

Vision Edge Marketing

MAY 5, 2020

You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve. market share contribution. In such a market, your company must create maximum value and solve relevant problems. Use the data to evaluate customers in terms of: lifetime value.

Work Management 163

Work Management Marketing Management Allocation Customer Satisfaction 163

The Marketing Blender

AUGUST 23, 2022

Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant. Contact Us. .

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Customer intent for ecommerce marketing. Welcome emails are a central pillar in ecommerce email marketing.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Only B2B

AUGUST 31, 2023

In the world of marketing and sales, it’s really important to find potential customers in a smart way. A super important tool for doing this is called Marketing Qualified Leads (MQL) criteria. Timing and Frequency : Analyzing the frequency and recency of a lead’s interactions can indicate their current interest level.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Blue Flame Thinking

DECEMBER 16, 2021

Clutch —a leading ratings and review platform for IT, marketing, and other business service providers—has named Blue Flame Thinking (BFT) to its exclusive Clutch 1000 list. Brand reputation and visibility in target market. That means we’re doing a good job of helping them solve their marketing challenges, which makes us happy.”.

Startups 52

Startups Vendors Advertising Agencies Linkedin 52

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Subscriber RFM (recency, frequency, monetary).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

ClickZ

JUNE 26, 2019

But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. So how do we, as marketers, reach all these hyperconnected users in 2019? CLM is a simple concept: it’s marketing to users based on what lifecycle stage they’re in.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

Marketing Interactions

AUGUST 15, 2021

Which, as a marketer, I found disappointing—and yes, a bit maddening—until I stopped to think about it. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? And arguably for a marketing qualified account (MQA). Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

DotDigital

SEPTEMBER 6, 2021

The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model tool. The brand used dotdigital marketing automation capabilities to target existing and new C1VIP customers through tailored emails that reflected their specific interests with an exclusive 20% discount.

Loyalty 59

Loyalty Ad Frequency Marketing Automation Services Click Rate 59

DotDigital

MAY 13, 2021

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Customer engagement models like RFM enable marketers to segment audiences in more sophisticated ways. Here are just a couple of ways you can add eRFM segments into your day-to-day marketing automation strategy. .

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

Choozle

SEPTEMBER 20, 2021

Be ready to use creative tactics to build a successful automotive marketing strategy that stays top-of-mind. Developing a full-funnel marketing strategy for automotive marketing. Retargeting is almost always the final step when creating a digital marketing campaign. Track offline attributions.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Nuvi

SEPTEMBER 22, 2020

The lowest-performing residential locations underperformed in all review categories, particularly star rating average, review volume, review recency, and review response. Property managers need to focus on requesting reviews to increase and improve their star average and review recency. .

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Varicent

SEPTEMBER 14, 2020

Marketing, Sales, and Customer Success all need to be in on the strategy and playing a part to really make it effective for the business. Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

ConvertKit

MAY 27, 2020

Recency: Instagram will prioritize fresh content over content that is older. As “recency” is a primary ranking factor, it's still important to be posting when your audience is online and can view new content from you. The benefits of email marketing are massive. For every $1 spent, marketers see an average ROI of $38.

Best Practices 138

Best Practices Landing Pages Activities Ideal Customer Profiles 138

chiefmartech

AUGUST 2, 2022

It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday” stage of things. But when does a marketing department qualify as being transformed into digital? It’s an interesting question.

Digital Transformation 109

Digital Transformation Marketing Proposals SMS Zoominfo 109

SmartBug Media

DECEMBER 20, 2018

As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately influence them. Primacy and Recency Effect. Because at the end of the day, your marketing messages will only be successful if people can remember them.

Copywriting 78

Copywriting Elasticity Classified Ads Advertising Funnels 78

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Having resounding success with B2B marketing email happens.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Many super smart B2B marketers know the ground zero of market. Marketing Sales Feedback. Leads Are Weak.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Litmus

MARCH 16, 2022

You can also show personalized content based on recency, frequency, or monetary factors such as price points. As marketers are constantly trying to work smarter in how they engage with audiences, email personalization allows you to automate your approach at scale. While this may sound obvious, it’s often a missed opportunity by brands.

Ideal Customer Profiles 87

Ideal Customer Profiles Personalization Conversion Ad Exchange 87