Digital B2B Marketing

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Potential providers: ReadyContacts or ReachForce. Lists have two distinct disadvantages versus alternative marketing options: A list constricts your message to a relatively small, discrete audience. Renting a B2B List.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Or at least that’s the approach of these B2B marketers. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. Reachforce. Apparently, then its different. Twitter Favorite Spam.

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Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. B2B marketing performance is being carefully tracked and optimized based on reported results. Better Ways To Use Data.