Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
Think public companies with a market cap greater than $20 billion. Then there are a couple hundred category and vertical market leaders in the torso. There are more than 10,000 “long tail” martech products in the market globally. And why do marketers buy from them? Why do investors fund them?
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