markempa

JULY 25, 2016

Have you intentionally linked your sales, b2b marketing, and strategy? . Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School , “selling [or marketing,] no matter how clever and creative can’t generate good financial returns unless it’s connected to strategy.”.

B2B Sales 120

B2B Sales Marketing Strategy Marketing & Strategy B2B Marketing 120

Only B2B

APRIL 22, 2022

Don’t get it misconstrued, though: “By asking closed-ended questions, you can unearth demands that the prospect may not yet view as an issue, but when you ask so explicitly, they sometimes rethink,” writes sales guru Mike Schultz. When To Use Closed-Ended Vs. Open-Ended Questions (And When Not To!). Fact-check.

Marketing & Strategy 115

Marketing & Strategy Vendors Marketing Prospects Sample 115

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Salesforce Marketing Cloud

JULY 28, 2022

And that can form the foundation of a successful channel partnership strategy. And along the way, I’ve learned a number of important tips from successful partners, including how to get to market faster. And their main question is: What is the key to scale our sales efforts and maximize revenue? New market segments and verticals?

Work Management 52

Work Management Marketing Management Ad Building Verticals 52

Adobe Experience Cloud Blog

JANUARY 16, 2020

You are entering a competitive market with a business that has already made a name for itself and you are simply throwing your talents into the mix to expand and build upon it. Whatever else you do, your website can be a fantastic asset for your digital strategy. How are their marketing, content and digital strategies faring?

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

Writing on the Web

MARCH 20, 2014

Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Good content marketing includes calls to action and answers questions.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Content Marketing Institute

SEPTEMBER 3, 2019

But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.

Marketing & Strategy 107

Marketing & Strategy Content Resources Marketing Strategy 107

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. But, if you’re aiming to truly scale up, there’s more to the story.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Launch Marketing

DECEMBER 6, 2019

It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. In shaping your go-to-market strategy, it’s essential to understand which launch approach will align best with your offering. Is it in a new or established space?

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? This post will answer those questions and more.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

BOP Design

FEBRUARY 6, 2018

One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. Think of this evaluation as a precursor to a strategy overhaul. Or, does one?

Allocation 73

Allocation B2B Marketing Marketing & Strategy Marketing Strategy 73

illumin

MARCH 12, 2021

Almost every brand is faced with a crowded online market, fierce competition, and an army of resellers. With ecommerce sales accelerating at break-neck speed, understanding the keys to a successful direct-to-consumer marketing strategy is more important now than ever.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy eCommerce Online Marketing 52

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Act-On

APRIL 10, 2024

But before you have a chance to ask any questions or get to know them better, they give you a big smile and say, “It’s so nice to meet you. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

KoMarketing Associates

JANUARY 27, 2015

This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. Below, I’ve outlined questions to ask colleagues throughout the organization.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 234

Marketing AI Planning Marketing & Strategy Top of Funnel 234

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Implications for Content Marketing For content marketers, this shift calls for a strategic reassessment.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. Lack of a strategy is a bullet train to failure.

Campaigns 314

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 314

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What does your timeline look like?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111