Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

JUNE 11, 2015

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. For these reasons alone, you should make link acquisition a priority within your online marketing. Content Marketing.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JANUARY 24, 2017

As a result, advertising, PR, and marketing agencies have land-rushed alternative opportunities that circumvent ad-blocking software, ad-stripping tools, and even premium versions of platforms like Hulu+ that allow you to sidestep commercials. Outside of influencer marketing , offering free branded tools really works.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

AUGUST 23, 2012

Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Biznology

MARCH 14, 2017

But it’s not uniquely essential to public relations, marketing, or advertising any more. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. It’s time to diversify.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

FEBRUARY 8, 2021

Hear their Chief Marketing Officer, Matt Montgomery, talk us through them all. About Matt Montgomery: Matt Montgomery joined The Trustees in 2013 as the organization’s first Chief Marketing Officer. He has created or transformed the Marketing, Membership, Enterprise, and Visitor Interpretation departments during this time.

POS 104

POS Public Relations Demographics Design 104

Biznology

MAY 29, 2014

No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding your target audience and delivering what they want, when they want it. Ok, it was, but marketers see it differently.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Public Relations Paid Search Agency 80

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 12, 2018

Content marketing is online reputation management. My 20 top social media marketing, search, and reputation business articles. A good reputation online is an essential marketing strategy. Marketers are wizards and PR is magic. Registering all your brand and personal domain names is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

SEPTEMBER 3, 2014

Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. ” You might be forgiven for taking what marketers say with a grain of salt. At least not what you perceive as marketing. Benevolence.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

MARCH 27, 2017

These professionals are pioneers, laying the groundwork for future marketers. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

OCTOBER 27, 2014

It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue. Long-form content is not only a search darling.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Your marketing department will always spearhead your employee advocacy program. However, not all your initiatives revolve around marketing. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. He is a digital marketing educator and has moderated panels, spoken at, or managed industry events at Google, Intel, PayPal, Yahoo!,

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

OCTOBER 17, 2013

Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure, Miley has been a digital marketing success since Disney first aired Hannah Montana. View at your own risk.): August 25: VMA Performance. A hot mess?

Marketing Analytics Tools 80

Marketing Analytics Tools Planning Public Relations Wikipedia 80

Biznology

SEPTEMBER 18, 2014

My expertise is in marketing and technology, and I must say that there are some lessons for companies that should not be ignored. This incident should put marketers on notice that: Emotional videos move people in powerful ways. The post 3 Lessons for marketers from the Ray Rice affair appeared first on Biznology.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Biznology

JULY 12, 2013

I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I’ve picked up a lot of this information by zeroing in on the people creating content about content marketing – and boy, there are a lot of them! How can we spread the word beyond the marketing community?

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

DECEMBER 26, 2014

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

SEPTEMBER 4, 2013

I know that it seems reasonable to expect that your employer will provide opportunities for you to grow the right skills that will keep you marketable. In digital marketing, something new is always around the corner–pick out a trend you are excited about and commit to it. Think about it.

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Biznology

APRIL 17, 2013

Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers. You no longer have the luxury to think. Attacks can go viral in hours, and your response has to be in real time.

Public Relations 80

Public Relations Brand Identity Branding Viral Marketing 80

Biznology

JANUARY 5, 2016

Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

APRIL 24, 2014

Here are some tips on how to do your email marketing right and keep people from unsubscribing. Segmentation (perhaps through personas ) is a key part of successful email marketing and neglecting it will doom your results. No matter how good an email marketer you are, it is inevitable that some people will unsubscribe at some point.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

SEPTEMBER 12, 2012

What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? Not surprisingly, my marketing colleagues thought differently. It’s a great question.

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Biznology

MARCH 20, 2013

It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details. This is not an accident, nor is it an unconscious action by corporate marketers. What’s a marketer to do?

Terms and Conditions 80

Terms and Conditions Planning Public Relations Internet Marketing 80

Biznology

JUNE 27, 2012

Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again.

Search Marketing 80

Search Marketing Copywriting Public Relations Budget Programs 80

Biznology

MAY 25, 2018

Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Milestone announcements make excellent press releases, because they convey business growth — which is a core part of strategic brand marketing. Reputation Rehabilitation. Like this post?

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. I know you. You’re better than that.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising. .

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

MARCH 2, 2016

I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to think that video is a special category of information, because people respond so much more strongly to video than to other forms of information.

PR 80

PR Public Relations Video Marketing Press 80

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. He didn’t stop for 20 minutes. Time Machine.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166